Instagram has become a crucial part of many businesses’ marketing strategies. This is why it is so important to know how to grow your Instagram account using Pinterest.
A lot of brands’ social media presence depends on their ability to gain more Instagram followers to drive traffic to landing pages, increase conversions, and build a loyal, engaged audience. It’s not easy to get more Instagram followers, or to understand how to reach Instagram audiences efficiently. But one way to do this is to use Pinterest to drive Instagram traffic. Pinterest’s link-friendly nature makes it a great tool for increasing referral traffic. This can lead to higher engagement and eventually more followers.
Instagram is an extremely competitive platform with over 1 billion monthly users and a smart algorithm. There are many creative accounts that have already been established. When it comes to businesses, however, how many followers you have is irrelevant if they don’t reflect an engaged audience that makes purchases and advocates for your brand online. It’s not about growing a larger audience. It’s about creating a more engaged community. Here’s how Pinterest can help you build your Instagram presence.
Why should you focus on Instagram?
Instagram is a major content marketing platform for selling, networking, and cultivating an audience. Instagram is one of the most used social networking sites, with more than 200 million users sharing 60 million photos per month and 1.6 billion likes each day. It’s basically where everyone is already.
It’s not just about the numbers. Engagement rates for brands on all social networks are below 0.1%. However, Instagram is a completely different story. Recent studies show that the average Instagram engagement rate of brands was 58x higher than Facebook. This is a crucial pillar of your online presence and your online marketing. Now that you understand why this audience is important, let’s talk about how to grow your Instagram with Pinterest.
9 Ways to Use Pinterest to Drive Instagram Traffic
When brands consider social media platforms to target, Pinterest is often overlooked. But it shouldn’t. It has 300 million monthly active users worldwide, 83% of whom are weekly Pinners, who have purchased based on Pinterest content. These statistics show that you can influence buying decisions by tapping into the large and engaged user base of Pinterest. How do you achieve this?
1. Claim Your IG Account
First, you can claim your Instagram account via Pinterest. You get more detailed analytics and attribution for all Pins that originate from Instagram. Your Pinterest profile will appear on all Pins created by your company’s Instagram account once you have claimed it. This means that any Pin created by you or someone else using content from your Instagram account will display your profile picture and a button to “Follow” above the Pin. This allows you to attract more monthly visitors to your Pinterest profile and subsequent click-throughs for your curated Instagram account.
2. Pin your Content
If you want to grow your Instagram profile, after content has been published, pin the content to your relevant boards to give proper attribution. Select the image you want to pin to Instagram. Although this may sound simple and obvious, unifying platforms and driving traffic is the first step in growing your business.
3. Quality over Quantity
Quality over quantity is the key to Pinterest’s success. This should only be used for the best and most engaging content. Pinterest is the best place to post images, infographics and visuals with text overlays. If you are posting multiple images to Instagram, create a Pinterest-optimized graphic that will help grab more attention. For more context, you can link the pin to your original Instagram post. This will allow you to create great custom content that is compatible across both platforms.
4. Play the Long Game
Because Instagram posts are short-lived, it is important to claim your Instagram account on Pinterest, then pin posts to drive more traffic and engagement over a longer time period. This will allow more people to see your post and click through to your Instagram account. This will increase your following and encourage more engagement.
5. Utilize SEO
When used correctly, Pinterest can be an effective SEO purchase. Because Pinterest is a visual search engine, this is why it can be used effectively for SEO. You can create optimized content by adding keywords to Pinterest that are relevant to your business and aligned to your target audience’s searching terms. This is similar to creating optimized content for a website or blog. This increases the chances of potential users finding your profile easily.
6. Accentuate the Title
The title is the place where your SEO focus should be. There are many places where you can add SEO keywords to Pinterest. However, your pin title is the most important. To help your Pins appear in the correct audience’s search results, keywords must cover as many areas as possible. Include keywords in your Pin descriptions along with any relevant search hashtags.
7. Hashtags Too
While there is no set number of numbers, it’s a common practice to use 5-10 keywords and 3-5 hashtags in your Pin descriptions. You can capture multiple keywords in your Pin description to provide a concise, informative description that will generate interest and convert. This can dramatically increase traffic to your Pinterest boards, Instagram pages, and Pinterest profile. The click-throughs will help you build a more engaged audience that is more likely to buy from you.
8. IGTV
You can also use IGTV videos to increase your Instagram following. Videos perform exceptionally well on Pinterest because it is a visual platform. In fact, Pinterest saw 6x more video views last year than the previous year. Video Pins are a way for brands and businesses to share more content on Pinterest without having to put in a lot of effort. You can do whatever you like on Pinterest, from behind-the-scenes videos to tutorials, product demonstrations, or Q&As. The options are endless.
9. Stories
Repurpose Instagram Stories content for Pinterest by sharing it as Pins. However, any interactive elements in your Instagram Stories (e.g. stickers or swipeable CTAs) will not be available or usable on the new platform. These elements are still present so it is a good idea to delete them. If you don’t, share it to Pinterest to help build your audience on a variety of platforms.
Last Thoughts
It is essential to have an Instagram Marketing Guide. One that can be linked with your Pinterest account will increase interest, traffic, conversions, and traffic. Pinterest and Instagram are two of most visually appealing social media platforms. When used together, they can help you show your brand’s personality and create deeper connections with more engaged followers.
