Increase Account-Based Marketing Efficiency With HubSpot


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Imagine being able to directly engage your target audience, without having to spend time crafting marketing strategies or preparing to sell to unqualified leads. Does it sound too good to be true? It’s not hard to do with account-based marketing (ABM).

ABM is a marketing strategy that combines sales and marketing to reach the most profitable accounts and convert them into customers. ABM strategies that work can increase revenue, optimize efforts, and provide detailed metrics that are otherwise unavailable.

HubSpot makes it easy to overcome marketing problems and enhances your ABM plan. It is supported by statistics. Marketing automation has been reported by about 80% to have increased leads. ABM with HubSpot allows sales and marketing to work together, allowing your team to begin the process of creating campaigns that entice and engage those accounts.

HubSpot can help you scale your account-based marketing (ABM) efforts in 5 ways

Let’s talk about how HubSpot can help you market your products and services.

1. Target Accounts

The first step in any ABM campaign is to identify potential target accounts for your company. HubSpot can help you find the right accounts for your business if you don’t have one. You can filter your HubSpot customer database (CRM), by the characteristics of your ICP, even if you have already identified your ideal customer profile.

The inbuilt CRM within HubSpot can be used to align departments and track real-time progress. After you’ve filtered your ICP, and chosen a marketing strategy, you will have a list of accounts that match your target audience.

2. Chat Flows for Account-Based Marketing (ABM).

A HubSpot chat flow can be a great way to engage your target accounts with the content you have created. Chat Flows can be used to target specific accounts, so your chat flows will only appear to these accounts. You can ensure that the target account can access the content they want without sharing it with others, no matter how they arrived at your site.

3. Do you use In-Depth reporting?

Effective ABM strategies start with knowing your strengths and what you need to do to increase participation. HubSpot allows you to report at many levels, including sales and marketing.

Dashboards can provide real-time visualizations and up-to-date data that allow your team to gain insight into the performance of different campaigns. HubSpot’s reporting tools allow you to create dashboards that are based on any metric.

4. Landing Pages

The HubSpot CMS can be used to pull data from your CRM to create dynamic content for your landing pages. Personalization tokens can be used to address your target accounts directly by their name, company, title, and any other information that you have stored in your CRM. These customization tokens allow you to create tailored landing pages for a subset of your target accounts.

5. Automate your Marketing Campaigns

Marketing automation can make a big difference in a B2B business’ ability to work with just a few clients or generate large numbers of leads from those who are most important to them.

HubSpot’s marketing software can automatically identify triggers in your ABM campaign to segment data, engage prospects, and better nurture those who are unsure whether they will commit to an opportunity.


A solid Account-Based Marketing strategy requires more than just a well-organized target list. HubSpot’s ABM tools can help you get started when you are considering implementing long-term ABM.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.