Digital marketing is constantly changing. Digital brands must pivot as search engines make it harder for businesses to rank high in the SERPs.

Traditional PR is a viable option. Traditional PR can help you get the coverage you need.

Continue reading to find out how to combine traditional PR and digital marketing strategies, and why this is important in 2020.

Why combine traditional PR and digital marketing?

Your business’s reach and success can be increased by combining PR and digital marketing in Las Vegas strategies. This helps you reach more people, increase revenue and enhance the brand’s perception.

There are two types of PR: digital and traditional. Although they share similar goals and methods of achieving them, they differ in their approaches. It is important to distinguish between digital and traditional PR.

Traditional PR is a form of press relations and management that focuses primarily on media channels like the printed press, niche publications, radio, and television.

Digital PR is the practice of conducting press relations via digital media: blogs, social media, websites and blogs, influencer collaborations, video portals, etc.

Traditional PR and digital marketing in Phoenix strategies seem very different. They share methods that can be used together to help you reach your goals.

Link building is an essential part of Miami’s digital marketing. Good SEO is about building valuable backlinks. How do you win those links? PR-style outreach.

What about traditional PR? One goal of PR is to tell stories that increase brand perception for your customers. These stories can be told via digital marketing channels, such as own blogs.

These are just a few examples of why combining PR and digital marketing in 2020 is so viable. How else can you do this?

How can you incorporate traditional PR into your digital marketing strategy?

There are many ways to integrate traditional PR and digital marketing. These are just a few of the many ways you can do this in your agency.

As journalists, you can rely on influencers

Traditional PR aims to connect with journalists and gain positive brand coverage.

Social media is becoming an increasingly important source of news. PR professionals are now looking to use influencers rather than traditional journalists (print and TV, radio).

This social media star has a large following and enjoys a close relationship. These social stars are trustworthy and authentic and offer digital marketing teams valuable ways to connect with their audiences and improve brand perception.

Digital marketing strategies that promote products and services already include influencers. Digital teams can increase brand perception and brand value by connecting with influential people in their niche.

Cascade press releases via digitally owned channels

The foundation on which all PR is built in the press releases. These statements are traditionally given to journalists as the core of a news story.

You can also publish press releases via your owned Los Angeles digital marketing agency channels, such as email, social media, and your blog. This will allow you to send business news and updates directly to your target audience. This allows you to bypass journalists and reach the consumer directly.

However, you shouldn’t completely avoid journalists — they can still be a valuable way to reach a wider audience. You can become a source and publisher by using owned channels in your PR strategy.

Social media can be used to establish journalistic relationships

Most likely, you already use your social media channels to build customer relationships, provide exceptional customer service, and share your content onsite (and offline).

Social media is social media. It is also a great way to build and nurture relationships with journalists.

PR is about building long-lasting and mutually beneficial relationships between journalists. Your social media channels are already full of content that promotes your brand and strengthens your business credentials. This makes them the ideal space to reach out to journalists in the industry.

Follow relevant journalists on social media, engage with their content, and share it on your channels. Establish a rapport with them and share industry-relevant news. You might have a piece or two of onsite content that can be used to create a comment in a news article (or even as a separate story).

You must be authentic in your approach. This is essential to ensure that your input is appreciated and noticed by the right journalists.

Although they may be different approaches, traditional PR and digital marketing serve the same purpose: brand awareness, perception, value, and branding. Take the advice above and combine them to create a cohesive strategy that will help you and your clients reach your 2020 business goals.