You want more leads. Perhaps your campaigns are not working or the tips that you get aren’t of high quality.
You might be surprised to learn that digital marketers have been in the same position. Kobe Digital offers some tips to help your digital marketing strategy generate qualified leads.
1. Improve Your Landing Page
Clients often have the same problem with leads. They come to the landing page and then close the tab. What is the problem?
Sometimes, the landing pages that our ads point to just don’t pack enough punch to grab people’s attention. The following are must-haves for landing pages:
- Rapid loading
- A clean user interface
- Use a similar tone in all your content
- Clear CTA
These 5 tips will help you refine your knowledge and ensure you are aware of any potential issues.
- Utilize color theory to make sure your content stands out with contrasting text and background.
- To make a bigger impact, use emotive headings
- Keep the page consistent in visual design and use similar elements to allow customers to navigate easily.
- When possible, have testimonials visible.
- Customers can share your pages easily on social platforms by adding icons for social media and content sharing capability.
2. Learn more about your current lead types
We all know we don’t enjoy venturing out of our comfort zones. Talking to your sales team can help you pinpoint the problem with your current strategy.
Sales teams will often have excellent feedback on the types of leads they are interacting with. They can identify where customers aren’t suitable and where high-quality leads are coming in.
Track these four types of leads and investigate them to ensure that your strategy is inclusive. This will also help you to spot potential problems.
1. Marketing Qualified Lead (MQL)
An individual who has shown an interest in the business’s marketing efforts but has not had direct contact. Filling out a contact sheet, downloading content, or adding to a shopping cart.
2. Sales Qualified Lead (SQL)
This lead is often mistakenly called an MQL. It is someone who has expressed interest in the product and is available to talk to the sales team about what you need.
3. Product Qualified Lead (PQL)
This type of lead is more likely to be interested in your product because they have already had an experience with it.
4. Service Qualified Lead (SQL)
SQLs are directly generated from a conversation between a customer or service representative and are a direct consequence of your customer service. The more SQLs you have, the better.
3. A digital CRM system is a great option
A strategy that allows you to target quality leads, rather than just a bunch of half-baked leads, is far more effective in the long term. It’s a smart move to establish a customer relationship management system (CRM) after you have met with sales.
CRM platforms allow you to pool all of your data and present it in one place. It streamlines communications and makes it easier for employees to understand what is happening in your company. You can monitor campaigns and workflows and see demographics and customer data to make sure they nurture your leads. You can also follow up on leads with customized emails and staff alerts.
Importantly, your business size won’t affect your CRM system results. No matter if you are a freelancer or a large corporation, CRM software is the best way to organize and track your customer data.
HubSpot is the 2022 most popular CRM platform. You’ll be better prepared to invest in quality leads with a full dashboard and an assortment of tools for campaign tracking, blog optimization, and email marketing.
4. Offer a Value Exchange
You must give your customers something in return if you want them to give you something. The idea of a “value exchange” is a way to make leads give you the information in return.
Although many businesses just put a popup asking for customer information on their landing pages, this can prove to be difficult to sell leads. You could offer some value to them, such as a…
- Whitepaper
- Consultation
- A resource sheet
- Industry Tips
- An eBook
- A case study
You can also include a specific business feature. Customers will feel more motivated to send you details or show their interest.
