06/11/2022

How To Use Videos To Promote Your Business

Insights

6 min remaining

Video marketing is quickly becoming a powerful tool to reach your target audience. YouTube and other websites were created to allow users to search for, share and engage with videos and even create them.

Video has become more popular on social media. Facebook and Twitter have features that let users upload and share videos.

Video marketing is a must-have for any business. 

Continue reading for more information. For a consultation with a specialist in video marketing, contact us today.

1. People love videos

YouTube videos are a favorite of people. 

One third of all internet activity can be attributed to watching videos. Most users spend a lot of time online watching videos.

Why do people love videos?

Experts attribute this to the variety of content. YouTube offers videos for nearly everything.

People love to be authentic. Viewers enjoy viewing the content of other people online.

Video appeals to all kinds of people. It’s a great way for your visitors to get to know your brand.

2. Videos keep people on your page longer

Videos encourage people to spend more time on your website. Keep users on your site.

Higher retention

Video increases time spent on a page. People now prefer to watch videos than read text.

Statistics show that 65% users will view a video for over 75%. More than half of viewers will see your video until the end.

The length of the video is another factor that keeps viewers on the page. Less than 60% of viewers will view a video lasting more than 4-5 minutes.

Scrolling through a page is similar to turning back or scrolling for 30 seconds. Videos are better at keeping users on the page.

Higher SEO rankings

Adding videos to your SEO ranking can improve it 53x. Videos are 53x more likely to rank higher in Google search results pages.

Why? Google will see that your visitors spend more time on your site. Visitors will find your site more valuable if they interact with it for longer periods.

Google will rank your website higher if they find your site more user-friendly.

Higher engagement rates

It is important to provide relevant and engaging information that helps people learn about your brand and ultimately become customers. 

Consumers are 10x more likely to interact with video than to read text. Two-minute videos can give the same information as a 10-minute article.

Getting people to convert is key. Use videos to increase user engagement and encourage customers to sign up.

3. Videos increase conversions

People are more likely to convert if they find the content engaging and compelling.

Video marketing can increase conversions up to 80%. Users get information through a preferred advertising method

Video marketing has been recognized by marketers as an effective way to increase conversion rates. 71% of marketers believe that video marketing converts more than any other type of content marketing.

Are there any videos that are more likely to convert than others? Videos about products are the most engaging.

It is a pleasure to see how products function. If you plan to spend a lot, it is important to understand the product’s workings.

A video of your product in action can help you encourage people to purchase. 90% of respondents say that videos help them make a decision about whether to buy a product.

Video can be a great way to show your customers everything about your products or services. 

4. Video marketing boosts brand recognition

Video can help increase brand recognition. Visitors may not convert right away after viewing a video.

Video can help increase brand recognition by 139% 

This indicates future conversions. Your brand will be remembered by people who are ready to purchase in the future.

5. Video marketing can have a huge ROI

Video productions and services are great investments because they offer a high return on investment. 

Many companies are already using video. 76% of respondents believe video has a high return on investment.

Understanding the potential ROI is crucial when developing a marketing strategy. Video is an effective and important form of advertising that should be included in any marketing plan.

6. Videos can be shared easily

Great content is shared by people. Video sharing is easy online.

Sharing videos via social media is easy. People love sharing funny or interesting videos. 

People will comment on videos 10x more than they share them or comment on any other social media posts.

Video marketing is a great way to increase brand awareness and spread the word about your products and services.

7. Video marketing builds trust

You must demonstrate that your business is competent at what it does. Customers should be able to trust your products or services.

It builds trust when consumers can see a product in action.

Customers will see that you care about quality and professionalism when you make a video. 

Video marketing can be an excellent way of building trust with customers. It will bring great benefits to your business.

Kobe Digital offers video marketing services

Kobe Digital provides video production services that can be customized for every business. 

High-quality lighting, professional actors and high-quality equipment are all used in creating professional videos that will benefit your business. We produce high-resolution videos with original scripts and flawless audio.

We create videos and help you market them. 

We are experts in optimizing video content across any platform. Our team will help you get leads.

Lighting, Camera and Video Marketing

Video marketing is a powerful addition to your marketing strategy. Videos can benefit your business in many different ways.

Get started with video marketing. Download our free guide to learn how YouTube can be integrated into your marketing plan.   

Contact us if you prefer to speak with a specialist to create engaging videos to share with your visitors.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.