Did you know that 25% represents a company’s total market value? This directly relates to its reputation.
No matter the industry or size of your company, your reputation is important. It is crucial to your company’s long-term success. Anyone can publish anything online.
What do you do if your company experiences a sudden spike in negative reviews?
This article will talk about seven strategies your company can use to improve its online reputation.
Let’s get started!
What’s reputation management?
Before we look at strategies to restore your online reputation, let’s first understand the term reputation management.
Reputation management is the process of improving your company’s online presence through online reviews and search engine results.
Reviews about your company can be found on search engines, social networks, and blogs. You must maintain your company’s reputation.
Your reputation is important
92% of customers have read reviews online before making a purchase.
Your company’s online reputation could be a problem. You might lose as many as 92 customers for every eight customers that you win.
Online reputation management can help you build a positive online reputation that will allow you to reach more people and close more business deals.
7 ways you can improve your company’s online image
These strategies will help improve the online reputation of your company.
1. Search engine optimization (SEO).
Search engine optimization (SEO), helps you rank higher when you use keywords or phrases that are related to your business.
You must rank for these keywords by creating useful content. If you have received a negative review, this content is even more crucial.
Search results can show negative information about your business more often if you create more informative and useful content.
This is important because 75% of searchers don’t get past the first page. You can take a deep breath of relief if your negative review makes it past page 2.
Search engines love fresh, quality content.
Share valuable information about your company with others.
SEO is a way to improve the content of your company’s search engine results. It can also hide negative information from search engines like Google.
It may seem daunting. Kobe Digital offers corporate reputation management and customized SEO packages to help you get started.
2. Ask Google to delete a page or website
It is often difficult to remove negative information once it has been posted online.
If the website or page contains defamatory or inappropriate content, you can contact Google.
Google’s removal policy gives more information about which types of content they will remove.
Google can remove content from its listings. Google may remove content from its listings. However, you will still need to contact the webmaster of the sites to request that the content be removed.
3. Make your Facebook business page
Facebook is the largest social network in the world with over 2,000,000 users. Potential customers will likely visit your Facebook page before purchasing.
If you don’t already have a Facebook page, you can create one and start posting updates and responding to comments.
Your responsiveness to customers’ concerns on Facebook will be obvious
Encourage customers and clients to leave reviews about your business.
This is important because Facebook reviews can be found through Google searches. Take the time to respond to the complaint and try to resolve it.
A positive presence on social media, such as Facebook can help position your company and encourage others to do business.
4. Claim your Google My Business Listing
You’ll also want to claim your listing on Google Business Profile.
You can manage your listings once you’ve claimed them. Keep your positive comments. It will show that you care about your customers.
Customers are encouraged to leave reviews about your business.
Reviews are displayed when people search for your company online. It’s important to reply to reviews frequently.
5. Claim your Yelp listing
Yelp reviews are one of the most popular websites that focuses on online reviews. Reviews can have a significant impact on people’s decision to visit your business or make a purchase.
If you don’t have a Yelp account, you will need to claim it. People may have written reviews about your business.
Follow these steps to claim your listing
After you claim your Yelp listing it is possible to respond to both negative reviews and positive ones.
This will let visitors know that you are committed to customer service excellence, and make them feel more comfortable when deciding on your business.
6. Google Alerts are available for your company, products, and services
Google Alerts lets you monitor the web for content related to your business.
Set up an alert to get emails whenever your company appears in Google Search Results. Get updates about the most recent online mentions of your company’s name.
This will let you track the latest news and mentions regarding your business, products, or services.
Google Alerts will keep you informed and allow you to take control of your reputation.
This post will give you more information about how to set up Google Alerts for your business.
7. Encourage positivity
Positive reviews will help you control your image.
First, ask customers for feedback after making a purchase.
Calls to action can also be added to encourage customers and prospects to review your company.
They may already be following you on social media.
Customers should be able to leave reviews once they’ve made a purchase.
Customers should not be bribed to leave positive reviews. Encourage customers to leave great reviews. Ask them for feedback.
Want to manage your online reputation? Kobe Digital is the solution.
Take a look at our online photo management plans, and speak with a strategist today.
We would love to hear from you!