You are probably concerned.

Your website traffic is falling, which can hurt your bottom line. It is important to have a quick answer.

Many factors can cause your site traffic to drop. 

This article will explain the main reasons your website traffic is dropping and provide solutions. 

Quickly find out why organic traffic is falling. Enter your URL for an instant SEO audit.

If you need immediate assistance, please call us. Our team of experts will help you locate and fix the problem.

1. Release of a new algorithm upgrade

Many companies see an algorithm update as the primary reason for lower website traffic.

Problem

Bing and Google don’t sit around. They are constantly looking for ways to improve their search experience. Happy users are more likely to be loyal and share their market shares.

Search engines frequently update their algorithms. An updated algorithm can help improve your website’s ranking in search results.

This could affect your site traffic or your rank.

Google changes its algorithm. This can lead to your website being ranked on page 2 for a keyword. This can significantly reduce your website traffic. 25% of searchers see the second page.

The solution

Search engines cannot change their algorithms but your company can adapt its online strategy to make it more effective. 

A few examples include:

• Paid Ads 
• Social media
• Email

If your website traffic is falling due to algorithm changes, it’s worth checking the update. Experts in the industry often research to highlight the items they included.

This will allow your team to assess your site and make suggestions to improve it.

2. Your website is HTTPS, not HTTPS

Websites that are not secure can see a decrease in traffic.

Problem

Online security is critical. Many websites use Secure HyperText Transfer Protocols (HTTPS) which are a safer alternative than HyperText Transfer Protocol. It encrypts your data and securely transfers it, such as credit card numbers.

Google declared in 2014 that HTTPS would be a ranking indicator for its search engine algorithm. But cybersecurity has become a major concern over the years. Google Chrome and other internet browsers warn users when they see a website that uses HTTPS over HTTPS.

This warning is on a full page and discourages users from visiting your site. 

Websites that use HTTP instead of HTTPS will see less traffic and more sales. Users won’t buy online if they feel unsafe.

The solution

If you’re wondering “Why is my website traffic falling?”, a developer will be needed. A developer is required if your website uses HTTP. This will quickly restore site traffic.

Create your website by following the steps

• Get a dedicated IP address for your site if you don’t have one.

• Purchase a SecureSockets Layer SSL Certificate

• Your web hosting should activate your SSL certificate

• Get the SSL certificate for your domain

It may take several days for your SSL certificate to be activated and installed.

Users can also be redirected to your secure site by your web developers. This could negatively impact your user experience, SEO (SEO), strategy, and overall user experience. 

3. Your Keyword Strategy is Out of Date

An old keyword strategy can cause a slow, steady, and consistent drop in traffic.

Problem

You should notice a drop in website traffic. It is also important to assess the content and rank it in search results. 

Search habits and people’s search patterns change.

Google Trends shows you how your search habits and shopping habits have changed.

Your company must be able to adapt to industry changes or you risk losing website visitors.

Search engines and users will not find your site content relevant or useful, which could result in lower search engine results.

The solution

Updating your keyword strategy can be time-consuming and expensive. But, the return on investment (ROI)is substantial.

These steps can help increase your website traffic.

• Search for obsolete and generic keywords in your keyword strategy

• Keywords with a higher search volume and overall value can be searched for

• You can add these keywords to your content.

Keyword research is a great way for your company to find new content ideas.

This is a big win for your company as it improves your content strategy and your SEO strategy. You can also rank higher in search results, and generate more site traffic, by creating new content.

4. Your website’s design forgot about SEO

A website design that isn’t SEO-friendly can result in a huge traffic loss.

Problem

A website design can make a big difference, especially for older sites. This will help increase your sales and professionalism.

Many companies ignore SEO when creating websites.

Even web design agencies can make this mistake. If a website is redesigned or redesigned, this can lead to traffic dropping.

A redesign of a website could negatively impact your SEO and traffic.

• Replace page contents (title tags, metadata) with unoptimized

• It is possible to create new pages from pages already in existence without the need for an HTML301 redirect

• Modify the site architecture without changing the sitemap   

• Designing your website without Google Analytics tracking code

Poor site design can limit your website’s potential to reach its full potential. Search engines will rank your website higher if you are searching for products and services in your industry.

It’s crucial to immediately address the issue, as your website design could have a significant impact on your site.

The solution

Site redesigns can result in traffic declines for businesses in many ways.

• Backups will be required to restore your website from the past.
• Optimize your site and create new content
• You should update your sitemap
• Install HTML301 redirects

It might take some time to fix your problem, depending on how complex it is.

It may take some time for your company to rank higher in search results if it has to re-evaluate its SEO strategy. This will allow you to get the same traffic that before, but it will take some time to rebuild your traffic.

If your web design isn’t generating traffic, your team might need to implement a similar approach. Optimize the content for your target audience

A full-service digital marketing company specializing in website design and SEO can also be partnered with you.

We can help your company and you recover traffic.

7 reasons your website traffic is falling

Still unsure as to why your website traffic is falling? 

1. Why is your website traffic down	Verify your 301 redirects.
2. Manual Google penalty	Log in to Google Search Engine. Check alerts. Recommendations for page or site changes
3. Slow page speed	PageSpeedInsights can help you check your page’s speed. You can make updates or use a page speed optimization service.
4. Poor internal linking	Audit Internal Linking Strategy Add deep linking to your website. Anchor Text should be relevant to the page topic or targeted keywords
5. Servers not reliable	Recommendations to improve server performance and host package
6. Duplicate content	This website will help you find the same blocks and Create identical content
7. Site is not indexable	Google Search Console lets you check if pages and sites are being indexed. Submit your site and pages for indexing

Kobe Digital can help you restore your website traffic.

It happens. It happens.

In many cases, it can be difficult to get website traffic back online.

We partner with Businesses. 

Our web marketing experts have more than 10 years of experience. This technology can benefit your company. Check out our testimonials and digital advertising services to find out how we can help you.

For any questions, please give us a phone call or email.