How To Create Your Digital Marketing Strategy For Ecommerce


4 min remaining

Did you know that by 2023, 90% of Americans will shop online for goods and services? An ecommerce marketing plan can help you reach the right people at the right time with the right message.

What are the steps to create a business marketing plan? 

  1.  Tell us what you want in your marketing
  2.  Who do you target?
  3.  Identify your competition
  4.  Choose which strategies you’d like to use
  5.  What sets you apart
  6.  What to do to measure success

Read on to learn more about building an ecommerce business plan.

Step 1 – Determine the goals of your ecommerce marketing campaign.

Before you start to develop a digital advertising strategy, you need to determine your goals.

You can set many goals, including

  • Increase brand recognition
  • Increases
  • Increase in Sales
  • Increase submissions

Setting goals can help you keep your marketing on the right track to reaching your goals. Your PPC campaign might aim to increase lead generation.

Step 2: Determine your target audience

Now it is time to identify your target audience . 

Information such as:

  • Age
  • Gender
  • Localization
  • Occupation
  • Income
  • Hobbies and Interests
  • Spending or buying habits

These buyer personas can help you create buyer personas. By identifying your target market, your business will reach the right people.

Step 3: Identify your competitors

Understanding your online competition is essential before you can develop an ecommerce digital marketing plan. 

Google allows you to search for terms related to your business. It is possible for the same company to appear for different search terms.

Any local competitor can be included in the online competition. You will need to look at how they use these strategies to create your strategy.

Step 4 – Decide the strategies you would like to use

It is difficult to develop a digital marketing strategy for ecommerce without knowing your preferred strategies. 

  • Search engine optimization 
  • PPC (Pay-per-click) advertising 
  • Social media marketing
  • Social media advertising
  • Email marketing
  • Content Management 
  • Video Market 
  • Influencer Marketing

…and many more! These strategies are combined to reach potential clients interested in your products or services.

Step 5 – Decide what sets you apart

Identify what makes your business stand out from others when creating an ecommerce digital marketing plan. To market to your target audience, you will need to identify unique sales factors (USPs).

For example, you could use the fact that your company is the only one in your area to use organic ingredients as your USP. It’s important to remember that your audience should always be the first to hear your USPs.

Being proud or arrogant is not a good idea. This could be a way for you to explain why your business is important.

Step 6 – Decide how to measure success

Next you must decide how you will measure success with your ecommerce strategy. These are the metrics you will use to determine success.

Strategies can affect metrics. Here are some common metrics: 

  • Organic traffic 
  • Source traffic
  • Clickthrough Ratio (CTR). 
  • Click Cost (CPC).
  • Conversion Rate 
  • Bounce rate 
  • Exit rate 
  • Returning visitor rate

These metrics will help you determine if your campaigns have been achieving the expected results. It is possible to review your campaigns and see if they are performing well.

Develop your digital marketing plan for ecommerce today

To keep your business competitive, you need an ecommerce strategy. Experts at Kobe Digital can help.

Our marketing team can help you develop your ecommerce marketing strategy. We are skilled at creating strategies and delivering results.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.