You want to attract new patients to your dental office. 

Would you like to learn more about Facebook ads for dental practices? Contact us today to speak with a strategist about our Advertising Services on Facebook!

Why would I use Facebook ads for dentist promotion?

There are many advertising options available for your business. It is important to understand what Facebook can offer you.

1. Targeted advertising

Facebook’s greatest asset, however, is its ability to precisely target people. This is possible through behavioral and demographic data. This is what makes Facebook stand out among other social media platforms.

Facebook advertising manager lets you create ads campaigns to advertise your dental practice to Facebook users that are based on various options.

2. Reach new audiences

With Facebook ads, your dental clinic can target people most likely to be interested. You can use existing audiences to find people who have similar characteristics (called Lookalike Audiences).).

If you’re a specialist in one of these areas, you can reach more people.

3. Cost-efficient advertising

It’s very easy to advertise your dental practice on Facebook.

Facebook advertising costs $0.97 for 1,000 impressions and $7.19 for each click. 

Facebook ads can be one of the most cost-effective ways to advertise. This is because over a billion people are using Facebook each day.

Create a Facebook ad for dentists

Ready to create your Facebook ads for dental offices? Here are the six steps!

1. Choose a goal that you can achieve for your dental practice

Goals guide and help you measure success. Facebook has many ad objectives to help you plan your dental advertising campaign.

1. Increase awareness of your dental practice
2. Search for new patients interested in becoming a dental assistant
3. Invite new patients to your website and learn more about your practice
4. Get leads to learning more about your practice.
5. Convert leads, choose your dentist
6. Plus!

There are many goals you can set for your ads, so you could create Facebook ads that help dentists grow.

2. Find who is looking to hire your dental practice

Know your target audience before you start creating your Facebook ads for dental offices. 

You must understand your audience to make a Facebook ad campaign successful. These factors include:

You can use advanced targeting options to:

1. Demographics refer to the demographics of your target audience. This includes their age, gender, location, family status, and language.
2. Interests – The most popular pages on Facebook by your audience.
3. Behaviors and other categories: What are your customers’ buying habits, hobbies, income, and devices they use? of your audience
4. Connections: Any friends who liked the page of your clinic will be able to see it in their feed. The ad is accompanied by a line that says “[Friend’s name] likes this Page. “
5. To create a custom audience, you can upload your email addresses, phone numbers, and Facebook profile IDs.
6. Lookalikes are people with similar interests and behavior to your audience.

Advertisements like Burg Children’s Dentistry are great for targeting parents with children.

Burg Children’s Dentistry created an advertisement that is appealing to parents of children nervous about visiting the dentist. It has a funny message and features a superhero theme.

The ads’ vibrant colors catch the attention of their viewers. The ad photo features a father-daughter duo in the superhero look.

Burg Children’s Dentistry offers a list of things customers can expect during a visit.

Dentistry highlights the many perks that they offer, including free superhero gear and entertainment while waiting. This allows parents to calm their children and provides a distraction.

3. Choose the right ad to promote your dental practice

Facebook offers many ad types that you can choose from

1. Images: These ads contain one photo. These ads are used most often to promote dental practices.
2. Videos are similar to image ads. Video ads are similar to image ads. They have an engaging video that draws people in, which makes them a great option for dental office Facebook ads.
3. Stories: These full-screen vertical video ads are known as story ads. Stories generate more engagement than regular dental video ads.
4. Carousels: Carousel ads can feature up to ten images or photos in one ad. This is a great way for your practice to be showcased.
5. Slideshow ads – These ads let you create short videos using just images and text. 
6. Instant Experiences: Formerly called Facebook Canvas, Facebook Instant Experience ads are another full-screen format. You can place a quick-loading landing page on Facebook. This allows you to save time and convert your dental audience quickly.
7. Promoted Posts Also called boosted posts, promoted posts allow you to promote an organic dentist post on Facebook. 

Choose the right ad style and make sure your copy is relevant. Facebook ads are a great way to attract new clients to your practice.

You will gain a better understanding of your audience by conducting extensive audience research. You’ll be able to select the CTA and the most effective visuals as well as the copy that resonates the most with them.

4. You should localize your Facebook ads for dental office locations

Patients will only come within a certain radius of a dentist’s office. When you use Facebook ads, make sure to target the exact area where your dental practice is located.

Facebook allows you to target leads by location, city, or other criteria. Geofencing is a way for dentist offices to target people who have crossed a particular barrier in their office.

To attract the best patients, you need to consider who your target audience is. Next, send them relevant ads that address their concerns and their interests.

Photos of employees are a great way to personalize your ads.

5. High-quality landing pages designed for your dental clinic

How you set up your ads will depend on the goals of your practice.

You can set many goals, including

1. Encourage people to visit your website.
2. Book an appointment
3. Invite future patients to send a message to your practice
4. More

Make sure you create landing pages that are relevant to your dental Facebook ads. This will allow people to convert quickly when they click on them.

A landing webpage is vital for dentists.

1. Provides accurate and detailed information based on the content of your ad.
2. Upload recent photos of yourself and your staff
3. Clear Calls To Action (CTAs), throughout “Book Appointment”, and “Take Our Oral Health Assessment”.
4. Displays contact information for your clinic

Kobe Digital provides helpful tips and tricks for web design that will enhance the experience of your patients.

6. Test your ads to see if they can drive new patients

Different ad formats are better for different campaigns. When creating Facebook ads for dental offices, it’s crucial to test the elements of your landing pages.

Testing should be part of advertising campaigns. Advertising campaigns should include testing. The same goes for landing pages.

You want potential patience by choosing the best layout for your landing page or ad. 

You have the option to change the layout of landing pages or ads to convert more people. 

Ready to create your Facebook advertising for dentists

Facebook can help you reach more patients by allowing you to use Facebook ads to promote your dental practice. 

Kobe Digital is your Facebook marketing company. We have more than a decade of experience and are digital marketing experts. All your internet marketing requirements can be met by us.

Contact us for more information or to get in touch