If you already have a PPC campaign in place, congratulations! You can drive tons of leads to your business with one of the most powerful marketing strategies. You may need to perform a PPC audit if you aren’t seeing results from your PPC strategy.

A PPC audit can help you identify and fix any issues in your campaign so that you can drive leads for your business.

Don’t wait for your PPC campaign clicks to drop. PPC auditing is a great tool for any campaign and should be performed frequently to ensure your strategy is on the right track.

This page will explain how to perform a PPC audit on your campaign to ensure peak performance.

We offer digital marketing services around the world. Our PPC services can be used in Cleveland or Jacksonville.

Kobe Digital is an expert on PPC Auditing

Kobe Digital will help you to audit your PPC campaign, and make sure it runs at its peak efficiency.

When is the best time for PPC auditing?

As we’ve said, it shouldn’t surprise that PPC campaigns are less effective. Regular audits are important for all your campaigns.

There are some important timeframes for auditing your PPC strategy

If you have problems

If you’re concerned about your PPC campaign not producing results, a PPC audit can help you identify the problem and get you back on track. 

Your strategy has been modified

Anyone who recently added or removed new products or services or changed their business strategy or made other changes to their product and service offerings are advised to have a PPC audit.

Keywords will be added to your Google Ads campaign if you’re not selling products.

These tips can help you make your campaign more profitable.

Everyone wants to see a successful PPC optimization campaign. A PPC audit can help you identify new opportunities if your current campaign is performing well.

What is PPC auditing?

Conducting PPC audits on your campaign should be done now and again, much like taking your car to the mechanic.

PPC Auditing is a great tool to identify opportunities and weaknesses in your campaign and help you create the best campaign.

Our PPC auditing checklist has been proven to be effective. This checklist will help you ensure that you are not missing any opportunities in your PPC campaign.

Let’s get started!

Checklist to perform a 6-step fail-proof PPC audit

We are confident in our PPC audit checklist. To find out more about your campaign, you can perform a PPC audit.

Don’t be discouraged. Sometimes, small tweaks or adjustments can make all the difference between a successful campaign and one that fails.

1. All your ducks must be in one row

To conduct a PPC audit that’s effective, you must first look at the correct information.

• You must ensure that you are viewing the correct date range. Start by looking at the date range.
• It is important to decide what information you want to focus on. You must decide which information you will focus on before you can do a positive audit of PPC campaigns.

2. Take an in-depth look at your campaigns

You are now ready to go for your PPC audit session. It is time to review your campaigns.

Campaigns allow you to manage your PPC strategy in Google Ads. Depending on how it is organized, it may prove more or less successful.

For example, you can organize your campaigns around specific people, business goals, or service lines.

After you’ve confirmed that each campaign targets a particular target, you can look at other elements such as

• Every campaign’s correspondence must include geographic targeting
• Targeting devices
• Does your bid strategy make sense? Has it been proven effective in the past?
• Is your budget accurate?
• Are users seeing your ads in the way you want? Is your delivery method correct?

Once you have answered all these questions, it is possible to start marketing campaigns as part of your strategy elements to be reviewed.

3. Dive into your ad groups

You can organize your keywords into a group that will allow you to attract the right people. 

These are some of the things you should keep in mind while auditing your advertising groups.

• You should focus on your ads’ intent and not keywords. Consider the user intent when targeting keywords.

• Look at your cost-per-click (CPC). Check your budget again. It might be worth scaling back or increasing, depending on the keyword.

• Look at your budget. Double-check your budget to ensure effectiveness. 

4. Your ads are important!

The appearance and content of your ads have a big impact on how people click on them. It is easy to lose money.

It is a smart idea to test your PPC ads by A/B testing. This is where you compare versions A and B. You will only need to change one element in each test.

For example, you wouldn’t change an advertisement’s look or content. It won’t matter if it performs well – it will be hard to tell if it has a new look or updated content.

These are some things to consider when testing your ads A.

• Different ad variations
• Different appearances
• Different wording
• Different calls for action

These areas will be evaluated and you’ll be able to create the perfect ad. These CTAs are what you need to use in your ads.

5. Test your landing pages

Landing pages can make or break a sale. 

A user clicks on an ad to land on landing pages.

• Your ad featured a product photo.
• Information about this product (e.g. Dimensions
• Care instructions
• Variations in product sizes
• Product price
• Other customers have reviewed products

This is a great opportunity to increase conversions. This outline can be used to audit landing pages.

6. Make an action plan

After you have completed the five initial steps, it is time to create an action plan and conduct a complete audit.

Take all the notes you have made about your PPC campaign, and make a list. Next, you can break down your action items into priority levels so you know which ones you should work on first and which you can save for later.

The plan will outline how you will handle each update. Your campaign will become even more successful before you know it!

The purpose of your audit is to evaluate your campaign. Your PPC audit’s purpose is to examine your campaign.

Looking for the best PPC auditing services?

Kobe Digital is a digital agency that offers free PPC auditing to help businesses succeed with PPC.

Over the past decade, hundreds of businesses like yours have been able to use PPC to their advantage. We are eager to have you join our ranks!

We offer full-service services and can also provide PPC:

•  Search engine optimization 
• Email marketing
•  Content Management 
• Social media marketing
•  Voice Optimization 
• Competitor geofencing
• Amazon advertising management
• There are many more

Kobe Digital’s PPC specialists can help you.

Complete the free quote form to receive your free PPC audit. Call us online to discuss your campaign or create one.

We’re excited to get to meet you!