YouTube is a very popular site online. YouTube is now the second most popular search engine worldwide after Google. With more than 1.3 billion users it’s a great place to find your favorite videos. It has an algorithm to rank videos just like Google ranks website pages.
YouTube is also a very popular place for advertising, and this is not only for enterprises.
You can advertise your company on YouTube with a Google Ads account. This makes it an easy channel to integrate into your existing marketing strategy.
To speak to a YouTube advertising specialist, give us a call. If you don’t mind reading, learn more about why YouTube advertising is so beneficial and how to use ads to reach your target audience.
YouTube advertising is beneficial:
Advertisements are used to drive users to your site and increase conversions and revenue for your company.
Pay-per-click (PPC), which allows you to target customers who are looking for similar products or services in search engines, is a great way to make your ads more effective. PPC ads can also be very cost-effective as you only pay when someone clicks the ad and visits your site.
Imagine taking the same PPC ad idea and moving it from a Google search engine to YouTube. Advertise to a large audience with the same principles that you use for Ads.
Are you still not convinced?
These YouTube statistics make the benefits of advertising on YouTube clear.
- YouTube users watch nearly 5 billion videos every day.
- 6/10 of users prefer online video platforms over live TV.
- More than half of YouTube’s views are from mobile devices.
- An increase of more than 40% in the number of advertisers running ads on YouTube has been recorded year-over-year.
What can you do to advertise your company on YouTube?
If you don’t have a Google Ads account yet, you will need one. Here you can manage your ads and view your analytics. Next, ensure that your Ads account and YouTube account are linked.
Next, you need to create your video advertisement. This doesn’t require you to be a professional. You can even use your smartphone to take decent videos! YouTube has some great tips on ensuring you have the right lighting and audio for an efficient video ad.
Your ad should have a storyline. Start by defining your goal. Are you looking for people to buy your product, visit your website, sign up for your email campaigns, or purchase your service? This is important to remember before you begin writing your storyline.
Next, develop a storyline that is relevant to your brand. Film in an area that is important to your company. If you are making a video advertisement for your brewery, shoot in front of the hops tanks or the grain room.
You can film more subtle scenes using a professional backdrop such as a brick or solid wall. Make sure your subject is well-lit, preferably with indirect natural light.
Setting and lighting are just as important as audio. Users won’t be able to hear your subject if they aren’t able to understand or remember your message. This can be avoided by connecting your subject to a microphone or attaching a boom microphone to the hot shoe of your camera.
A spokesperson should be comfortable in front of the camera. This will allow viewers to interact with the ad and make connections. This is your opportunity to have a one-on-1 conversation with your audience.
Remember to keep your video short and sweet. YouTube pre-roll ads can be as short as 6 seconds up to a maximum of 15 seconds. You need to ensure that you are communicating your message promptly.
Once you’ve finished filming and editing the video, you can now decide who you want it to reach. YouTube ads let you choose who you want to reach.
You can limit the number of users who see your ad to those within your area if you are a local business. There are many options! YouTube has many options for you, whether you are a small business looking to advertise all over the globe or an enterprise that is looking to advertise locally and internationally.
YouTube allows you to choose who to advertise to based on age, gender, parental status, and household income.
You can advertise to women aged 20-24 if your company makes products. You could also advertise to men if your company produces men’s clothing.
The next step is to choose your audience based on their interests. To narrow down your audience, you can select from more than 100 interests. You can choose from over 100 interest combinations to ensure that your message is as specific as your company’s.
You can also place videos based on search terms. You can also place your videos on YouTube based on search terms, similar to pay-per-click ads. You can promote your Q&A or how-to videos to ensure that your answers are seen by the right people.
What kind of ads are you able to create?
Targeting is only part of a customized ad. You can also choose the type of ads that you want to create.
YouTube offers three options for YouTube ads: TrueView ads in-stream, TrueView discovery ads, and bumpers.
TrueView in-stream ads appear on videos before the user has seen them. These are the ads that you can skip after a certain amount of seconds. These ads allow you to get your message across to people who are viewing specific videos.
TrueView discovers advertisements are displayed on YouTube’s homepage after users perform a search. These ads can be a great way to get your brand out there.
A bumper takes just 6 seconds and can grab users’ attention.
These ads have three conditions. Only pay if:
- Your ad is viewed by a user for 30 seconds
- The entire ad is viewed by the user
- Click on your ad to bring the user to your website/channel.
This makes YouTube ads more cost-effective than PPC ads.
Are you looking for help with your YouTube advertising campaign?
Kobe Digital is a full-service Internet marketing agency in phoenix that can help you get excited about the potential returns YouTube advertising might bring to your company. Kobe Digital is a new york digital marketing agency that provides full services anywhere. We have years of experience in creating successful campaigns for clients.
We provide YouTube ad management services to help you create the best YouTube advertising campaign for your target audience.
Our campaigns are unique because we know that every business is different. A cookie-cutter solution won’t work for you. Instead, you will receive a customized campaign to meet your goals and needs. We can help you achieve your goals with results-driven digital advertising.
You can speak to a specialist by calling or emailing us through our online contact form if you are interested in starting a YouTube advertising management campaign.
We are eager to hear from you!