Text: If you are a service-based business, pay attention! Google has a tool called Local Services Ads that can have a big impact on your lead-generation efforts.
What are Local Services Ads?
LSAs (local services ads) are paid-per-lead ads for service companies. You don’t pay per click for your ad. LSAs only cost if the contact is made via the ad.
What’s in a Local Services Ad
Local Services ads appear at the top of certain local search results.
- Your business name
- Your ratings
- Your service area
- Your hours
- Your phone number
- Google Guarantee badge- Your LSAs will have a Google Guarantee logo. This can help you build trust and credibility with consumers.
To see more information and to view your business profile, click on the Local Services Ad.
- Review
- Bio
- Licenses
- Hours
This information contains almost all the information that a person needs to make a decision. It makes it fast and simple for shoppers to find your business.
How do I create an advertisement for Local Services?
Register for Local Services ads through Google Ads.
LSAs are primarily focused on home services at the moment. However, you can check your eligibility by contacting Google before signing up. Google maintains a list of LSA-eligible businesses that can be used for Local Services ads.
- Carpet cleaners
- Electricians
- Plumbers
- HVAC
- Roofers
Check if your company appears on the Google LSA List. Once you’ve created an account, you’ll be able to adjust your weekly spending and create a monthly budget.
Fill in the information about your company and you’ll be one step closer to getting your business on Google’s search results. You can manage your account online or through Google’s Local Services app.
How do you get the Google Guarantee?
Register for your local service ad, and then complete a Google background check. Google Garant.
Google insists that all people working in the service industry be subject to background checks. The customer must have found you through an LSA.
How much does a Local Services Ad cost?
LSAs work on a cost-per-lead bidding basis.
Local Services Ads: Why?
Local Services ads are a great way to drive leads to your business. They will then need to visit the website to verify the plumbers’ licenses.
It makes it easy to reach potential customers through your ad. LSAs allow you to only pay for the actual business that contacts your ad.
Now you are familiar with the basics of Google Local Services ads. It’s now time to get started.
Do you want to get started with Local Services ads, but don’t know where to start? Contact us today for help.
