You are fighting to build your audience, no matter if it is solopreneur or part-time. This is the reason you exist!

However, building your audience is not enough. Another effective way to reach the audience’s attention is tapping into existing audiences that others have built.

These people are known as influencers.

You can actually just look on the Internet to find them. No matter your niche, there are many influencers that you can connect to.

A platform specifically designed for influencer research is a better option. These tools will help you connect with influential people in your niche.

We’ve compiled 7 top influencer marketing platforms to help you get started.

Let’s get started right now!

What is an Influencer Marketing Platform?

A platform for influencer marketing is designed to keep a list of active social media influencers. The primary purpose of these platforms is to connect brand owners with influencers.

In general, an influencer marketing platform functions as follows:

• The brand creates an account.

• To find the right influencers to promote a product or service, the brand searches the platform database.

• The brand chooses an influencer circle and submits a proposal.

• The proposal is then reviewed by the influencer who decides whether or not he/she wants to work for the brand.

• The brand creates promotional content through the influencer who accepts the proposal.

• The platform offers statistics that help brands measure the success of influencer-generated content.

Each influencer can be viewed on the Influencer Marketing Platform. Many influencers have social data and influencer ratings that are affected by certain qualities like content creation, audience engagement, brands worked with, and so forth. These graphs can be used to help you distinguish between the most relevant influencers and those that are not.

Why is it important to use an influencer marketing platform

Many brands are unsure whether to invest in influencer marketing platforms or hire agencies. Each option is beneficial in its own way. Your final decision will depend on your goals and the resources you have.

There are many reasons to partner with an influencer marketing platform. Here are some of the top reasons to work with an influencer marketing platform:

• This can help you save a lot of time and even money. It can take a lot more time to search for influencers online than it would cost to hire an agency. Having a lot of data about influencers on one platform will make things much easier and faster. You can save time and money by using an influencer platform that makes it easy to find the right person.

• It can increase campaign effectiveness. You can monitor and analyze the effectiveness of your campaigns with any influencer who is working with you through Influencer Marketing Platforms. You can then identify the influencer that helps you scale your business.

• This requires greater brand involvement. A higher level of brand involvement is required for influencer marketing platforms than agencies. Platforms offer tools to help plan, launch and manage campaigns, as well as deliver measurable results. However, the brand’s marketing departments must still complete the tasks.

What are the key features to look for in an influencer-marketing platform?

We’ve listed the top factors you should consider when selecting an influencer marketing platform to help you make an informed decision.

Use it quickly

Easy and simple keywords should be your focus before adding any new software to your marketing mix. Complex implementation can make your project impossible before it even begins.

There are many data points that you will need to monitor, so ensure that the platform offers automated workflows that allow your business to grow. Look for features like scheduling and workflow that are easy to use, tracking of different assignments from influencers, as well as the ability to customize or structure programs to suit your needs.

Relevance of Influencers

Do not waste your money and time on unmatched influencers. A successful influencer marketing campaign will only be as effective as the influencers you choose. You can match influencers that are a good fit for your brand with the right platform. Relevance is important.

Cost

This is where the old saying “you get what your pay for” applies. While you should not spend more than your budget, it is important to be aware of low-priced platforms for influencer marketing that can over promise but underdeliver.

While many influencer marketing platforms charge per post, what happens if the content isn’t performing well? When it comes to influencer marketing, quality is more important than quantity. This isn’t a game of content numbers. You should take advantage of a platform with a comprehensive approach to maximize your ROI.

Once you have a better understanding of the importance of influencer marketing platforms, their benefits and key criteria, let’s get started with practicing the influencer market method that will bring 10 tons of traffic to your site with the help of our 7+ recommended influencer channels.

7+ Top Influencer Marketing Platforms

1. NeoReach

NeoReach, a leading influencer marketing platform, has a database of more than 3 million experts and provides significant detail about each one.

You can search the platform easily and upload your own listings using more than 40 filters. You can narrow your search by keywords, profile performance and social channels.

NeoReach’s capabilities are not restricted to influencer discovery. You can also manage your influencer relationships with notes, contracts and historical campaign data.

The dashboard acts as a central hub for communication and provides a messaging function that allows everyone on your team to get insights into the influencer relationships. NeoReach also works with AI to facilitate communication. This allows you to leverage performance data and brand affinity searches.

NeoReach is used by top international companies like Amazon, TikTok and Walmart for influencer marketing. This gives you an idea of the reliability and power of this platform.

Pros:

• Use it quickly
• High search precision, campaign management, and analytics.
• Different search filters
• Automated workflows
• Integration via API
• Analytics in real-time

Cons: This may not work for small brands or people looking for micro-influencers.

Pricing Plan: Starting at $399/month

2. TapInfluence

TapInfluence was first introduced as Blog Frog, an advertising platform that sells banner ads for B2B businesses. The company became an influencer marketing platform in 2013 after content marketing replaced banner ads. You have access to more than 100,000 verified food, beauty and fashion influencers on Facebook and Instagram.

TapInfluence provides a wide range of tools that can be used to build an influencer strategy. These include outreach and influencer research, campaign management, and analytics review. These tools allow you to screen and search for influencers based upon their interests, performance history, and estimated cost-per engagement (CPE) for those who have their own blogs.

You can work with TapInfluence team members and receive recommendations about which influencers would be the best match for your company.

Fossil and SunTrust are just a few of the high-end brands TapInfluence has worked with.

Pros:

• Use it quickly
• The ultimate solution to influencer campaign management
• Segmenting influencers according to your business needs
• Real-time reporting

Cons:

• There are a few influencers in Asia, and America.
• Smaller companies are unable to afford high prices

Pricing plans:

• Standard Plan: $1.999/month
• Pricing for Enterprise Plans: Custom pricing
• Agency Plan: custom pricing

3. Upfluence

Upfluence has been rated as one of the most popular self-service marketing platforms for influencers. You can search for influencers via Facebook, Instagram, Twitter and Pinterest.

The platform grants you full access to the personal contact information of influencers once you sign up. You can then manage your favorite influencers and put them on lists.

Its rich content database will impress you more than anything. It indexes over 500 million content items, and analyzes them for reach and engagement. You can search for influencers using any keyword you want.

You’ll also have access to useful tools that will allow you to calculate an influencer’s followers by platform, most recent posts on social media, and their relevance as well as influence scores.

Pros:

• Extensive database
• Searches optimized
• Live information about influential people
• Ability to assign a relative weight to each keyword

Cons:

• It can be difficult to use the interface
• Instagram only has certain features

Pricing plans: For more information, contact the team.

4. Traackr

Traackr, another influencer marketing platform, helps you connect with influencers from all over the globe, build lasting relationships and create a campaign strategy.

The discovery function allows you to search and filter for influencers by their age, keywords, location, social channels, keywords and other criteria. Traackr can be manually added to the username of any influencer not already in their database. Traackr will then search for all their social profiles.

Traackr’s unique feature is the ability to create influencer groups based on your relationship with them. You can create campaigns and add advocates to your posts if they have posted positive reviews about your brand.

Pros:

• Use it quickly
• Comprehensive database of influencers
• A variety of management and influencer tools
• Analytics and reporting in-depth
• Support for customers 24/7

Cons:

• It can be confusing at first glance
• Processing a large upload of influencers can take a lot of time.

Pricing plans: The pricing plan is based upon usage, just like other influencer marketing platforms. For more information, you can contact their team.

5. Buzzoole

Buzzoole utilizes advanced technology that is based on statistical models and deep learning algorithms to monitor, manage and automate influencer campaigns. It’s all about data. To collect it, AI (called GAIIA), is used.

One of the few tools that allows brands to source and analyze data directly via an influencer’s Facebook login is Buzzoole. Buzzoole also offers an automated planning tool that allows you to select content creators and optimize your budget against key performance indicators (KPIs).

This platform makes it easy to approve content and manage visual licensing, make payments, and much more. After each campaign, you can get real-time measurements and insights.

Pros:

• Use it quickly
• All your information can be managed from one dashboard
• Many advanced features
• Analytics and real-time insight

Cons: Sometimes it can be difficult to find authentic influencers

Pricing plans: Buzzoole charges per post (CPP) based on content created by influencers. However, you have the ability to determine how much money is spent. You also have the option to decide whether your money will be used to gain social traction or to connect with other bloggers to increase exposure.

6. AspireIQ (formerly known as RevInfluence).

AspireIQ is a platform for influencer marketing that simplifies the process of managing and discovering influencers. This makes it easier to establish authentic relationships with influencers at scale. It analyzes more than half a million influencers using data such as their audience, traffic type, demographics and content.

It allows you to find the right people and makes AspireIQ the preferred influencer marketing platform. Its AI algorithm is a step ahead of the rest to match brands with relevant content creators.

The Creator Collaboration Toolkit makes collaboration easy and tracks audience engagement.

Pros:

• Use it quickly
• Marketers save hours
• Planning and management skills are key to success
• Good customer service

Cons:

• There are occasional bugs and glitches
• There is no need to establish a long-term relationship with an influencer, where the terms of the contract may change frequently.

Pricing: The pricing of this product is determined by the size of your campaign and how many you have. There are three pricing levels: Together, Elevate and Create.

7. Heepsy

It can be difficult to find a free platform for influencer marketing. Heepsy is an exception. You can find real influencers and detect fake followers. The free plan is great, but the paid version is more useful and effective.

You can create filters in Heepsy to get better search results. You can find all the influencers within a city that have followers between 5,000 and 10,000.

You can upload your existing influencer list and get interesting analytics about them. It also provides comprehensive insights such as their followers, engagement levels and the demography of influence. You can also add ratings and notes to your influencers.

Pros:

• A free plan is available
• Pricing options available at an affordable price
• Database with over 8 million influencers
• Advanced targeting options include keywords, location, and demographic targeting.
• It’s easy to share notes with your team and collaborate.
• It’s easy to organize and filter the influencer list.

Cons: There is limited Youtube data

Pricing plans:

• No Cost Plan
• Starter Plan: $49/ month
• Business plan: $169/month
• $269/month Gold Plan

8. Influencity

Influencity was founded in 2014. Since then, it has worked to build the best AI-powered marketing platform for influencers. It has over 60 functionalities, which help more than 2,000 companies manage their influencer campaigns.

The platform provides a search engine that returns more than 70,000,000 results. It also offers influencer analysis including KPIs and demographics.

The platform’s low prices allow brands and agencies to make use of it regardless of their size. Many big clients like Johnson & Johnson and Nestle use Influencity to manage their influencers.

Pros:

• One of the largest influencer databases on the market
• With intuitive design, it is easy to use and efficient
• No intermediaries, full control over your communication with influencers
• Plans that are affordable and flexible

Cons: For the moment communication with influencers must be done via the platform. However, this functionality seems to be coming soon.

Pricing plans:

• Starter Plan: $48/ month
• Basic Plan: $98 per month
• Professional Plan: $398/month
• Business Plan: $13,398/month

9. Fourstarzz Media

Fourstazz Media is a small- and medium-sized company that is specifically designed for micro-influencers and nano-influencers.

This platform offers unlimited access to more than 700,000 pre-qualified influencer profiles and detailed influencer reports. Each report includes details such as audience details, follower quality ratings and location details (age gender location).

Its functionality can be based on geography, demographics and language. This platform allows you to search for keywords in bio and brand affinity on hashtag searches. The in-app tracking tool allows you to track your campaign’s progress and compare influencers.

Pros:

• This product is suitable for small and medium-sized companies
• Low price for high quality
• Advanced search filters
• Unlimited access to all features
• Intuitive setup and helpful recommendations

Cons:

• There is no free trial
• Contact information for Influencers is not available

Pricing plans:

• Monthly Plan: $59 per month
• Annual Plan: $531/year

Three tips for influencer marketing beginners

It can be overwhelming to absorb so many options and information. However, don’t panic. You will see the difference in your life if you practice and put in more effort. You will see the results.

Here are three helpful tips to help you get started.

#1.Set and understand specific goals

Always ask yourself these questions before you commit to any influencer marketing platform. Post engagement? Lead generation? How do you build brand awareness?

Before you look for the right influencer, it is important to understand and set your goals.

#2. Decide on an ideal influencer

To make sure you’re finding the right influencers for your business, first look for someone who:

• Regularly shares quality content
• Engages with followers actively
• Actively engaged following base with comments and likes.
• Be genuine in your speech and behavior
• It will fit with the brand’s feel

Keep in mind that a large number of followers does not necessarily indicate that engagement or reach will match. If the engagement level is higher, micro-influencers who have followers between 10,000 and 50,000 can do more for your company than influencers with millions of followers.

Next, pick the best one.

We know this is not an easy task. Influencers tend to stick to one niche, such as entertainment news or health and fitness. They may also specialize in one platform, such as blogging or social media. Social media can have different reach depending on the platform. For example, an influencer who has a large reach on Facebook may not have the same reach on Instagram and Twitter.

How can you be certain that you have found the right influencer with all these variables?

This is an easy way to make sure you’re on the right path.

• To find out who the influencer is reaching, it’s important to assess their audience. It’s unlikely that your target audience is teens, but they are moms.

• To determine if the interactions are engaging and genuine, you can use actual engagement to measure their followers’ total number.

• You can evolve by looking at the effectiveness of your current activities and making sure that goals are being achieved. Then, you can make changes based upon your results.

#3. Track your performance

Tracking each campaign’s progress is an essential part of managing its effectiveness. A dashboard is available on most platforms that promote influencer marketing. It allows you to monitor each campaign and the performance of each influencer.

People who aren’t performing well can be replaced. Create more campaigns with people who do well. You can multiply your success by filtering out ineffective influencers and keeping the good ones. Keep doing this and you will see your success grow.

Are you ready to get started?

You now know what an influencer platform is and why it is important. Here are some tips on how to find the best influencer platforms for your campaigns.

Remember that practice is better than perfect. Don’t let negative results discourage you. If you persevere with the research phrase, it will pay dividends. You can find hidden gems that will help you promote any niche or product.