This sounds like a great dream. LinkedIn accounts account for around 80% of all B2B leads. LinkedIn’s ads convert leads 3x better than any major ad platform. LinkedIn members also have twice as much buying power to buy from other web users.

LinkedIn is an essential part of any advertising strategy. I’ll be covering the basics of LinkedIn ads in the coming minutes. This video will answer the question, “How do LinkedIn ads function?” Continue watching to learn how to create lead-generating advertisements with LinkedIn.

There are many types of LinkedIn ads

There are many options available when it comes to choosing the type and format of LinkedIn ad you want to place. Be sure to understand exactly what you want in your ad before you spend any money.

First, Sponsored Content.

Sponsored content is offered by many social media platforms, including LinkedIn. This is similar to sponsored posts appearing on Facebook’s newsfeed. You can also have multiple images that users can swipe through. LinkedIn can also be used to create a lead form. LinkedIn is a powerful lead driver for businesses. It can be used to add a lead form.

Next are text ads.

Text ads are text-based, as you may have guessed.

These ads can be run on a CPC or CPM basis.

Now we’ll move on to Sponsored messaging advertisements.

LinkedIn allows advertisers to use its Sponsored Messaging ads. You may also notice a sponsored tag at the top of the ad. On a cost-per-send basis (CPS), you pay for the number of messages that you send.

Let’s discuss Dynamic ads.

Dynamic ads are another format that can display ads on a desktop. You can also use dynamic ads, which are a desktop-only format for displaying ads.

Cost of LinkedIn ads

LinkedIn ads cost varies depending on how much you spend. This excludes Sponsored Content ads. CPC and CPM are different. Your ads must meet the minimum requirements of LinkedIn.

LinkedIn targeting options 

Targeting people with LinkedIn ads is the best way to reach them. This is the easiest way to target people. LinkedIn is a great place to start your research. This applies to Matched Audiences. If you have 500 contacts, but LinkedIn finds only 200, this feature won’t work. This code can be added to your website’s backend.

How to make a LinkedIn Ads campaign

Although I won’t go into detail in a tutorial, here’s a brief overview of how to set up LinkedIn ads.

You have many options, such as brand awareness, engagement, and video views. Once you have selected your audience, you’ll choose an ad type. 

You can also go back to this video for a refresher. We would love to help you achieve a positive return on investment from your campaigns.