Traditional marketing perspectives will tell you there’s a clear difference between copywriting and the content market.

Content marketing refers to the creation and sharing of valuable, free content that converts prospects and customers into customers and repeats customers.

Encourages readers to take action.

Content marketing can include podcasts, email autoresponders, and podcasts.

Copywriting is used to create sales pages, ads, and direct mail.

Two different critters, right?

No, if you do it right.

Copywriting without content is a waste of quality content 

Many blogs have great content but very few people read them. 

Despite writing great articles, you may not get the traffic that you want.

• Too boring headlines can discourage people from clicking through to the rest of your writing.

• Your headlines might seem too clever or cute. If your headlines are too dull or too clever, you can learn how to make magnetic headlines.

• The content you provide is not considered a benefit for readers.

• Your content does not build trust and rapport. Although you may get some social media attention for being a brat, a pest, or a brat on the platform, attention doesn’t translate into customers/subscribers. 

• Social proof is not used. Here are some tips.

• There’s no clear call for action. A call to action tells people how you want them to act next.

Copywriting refers to the science and art of convincing your readers to take a particular action.

Copywriting is still possible if it happens in a podcast or video… If you do it right.

Blog post ideas can help you get readers to subscribe to your content and opt into your email list. Copywriting techniques can be used to share your amazing articles with others.

This is the way to build a large, loyal audience

Copywriting is not content.

Is Copywriting important?

Are your copywriting skills going the distance to get you onto the top tier of the most popular blogs in the world?

Sadly, no.

Packaging and marketing can be amazing. You just need to get the word out about your horrible crap.

These principles are essential for smart marketers:

• Give generously. It can be very sexy.

• Enjoyable content is key.

• Attract the right people. To help new readers find your content, make it search engine friendly.

Remember the First Rule for Kobe Digital.

Good content is essential in building relationships, communicating sales messages, and bringing back potential customers.

Some of the most talented copywriters prefer a ” Content Net” approach.

Combining great copywriting with strategic copywriting is a way to get the best of both. Since 2006, Kobe Digital has shared this information with its readers.