The sales funnel is a key piece of marketing. It details the steps customers take to buy products or services.

Five Steps to a Sales Funnel

The most common sales funnels have five stages:

1. Awareness: Prospects become aware of your company through an advertisement, social media sharing, or search results.
2. Interest: Prospects sign up for your email list and follow you on social media.
3. Decision: The prospect is ready for purchase. They are actively comparing features and pricing.
4. Action: The customer completes the purchase.
5. Customer retention: Keep a strong relationship so that they buy again and recommend you to others.

Here’s an example of a funnel:

1. An advertisement on Facebook or Google provides a link to a landing page.
2. This landing page offers an incentive to sign up for an email newsletter.
3. Automated email marketing increases interest in your products and services.
4. The series closes with a compelling call-to-action (CTA) that encourages the purchase and directs you to a second landing page.
5. The second landing page and shopping cart pages complete the sale.
6. The buyer is happy with the purchase, and it builds brand loyalty.

When designed properly, a sales funnel is an automated selling tool that works around the clock to generate leads for your company and close sales. You can use it even while you’re asleep or on vacation.

What’s sales funnel copywriting?

Copywriting is the art and science of creating the words that lead prospects through a sales funnel. This encourages prospects to share their email addresses and will turn them into long-term customers.

Why is copywriting so important?

While creating a funnel can be easy, building a sales strategy requires marketing finesse.

Customers’ emotions, motivations, and relationships with your company will change at each stage. Copywriting that sells sales funnels is compelling and uses language that stimulates responses depending on where the customer is in the funnel.

Increase awareness and convert prospects into leads

This stage is often viewed as the most difficult. 40% felt it was more difficult to get prospects involved than it was two years ago.

The entry point

Copywriting will be determined by the medium.

A blog post is the entry point to your funnel. Copywriters should pay close attention to the search intent visitors to create posts that are authoritative, stylish, and informative

The entry point to your funnel must be compelling, regardless of whether it is an advertisement or a post on social media. Emphasizing the value of your lead- the magnet is a great way for them to feel satisfied.

A well-designed quiz is an effective lead magnet. One company targeted digital marketers by imitating one of the most successful Facebook ads in 2018. Its headline was “How would your 9-question quiz work on Facebook advertising?” The correct answers could only be accessed if you share your email address.

The ad was very successful and generated leads at an average cost of $0.66 per lead. Questions like “What type of _____ are you?” You can also find quizzes like “How much do you know about ______?” “

The Landing Page

96% of website visitors do not want to purchase their first visit. According to industry standards, landing pages should focus on collecting email addresses and not selling. They will abandon landing pages if they spend too long reading about your company or product.

To make customers feel at ease and trust you, your copywriting should be written in their language. 

Perceived value

It’s very effective to emphasize the importance of the lead magnet. Peter Diamandis gave out hardcover copies of his Abundance book to encourage people to sign up for his email list.

The shipping cost was $6.95 but the word “free” was in almost every heading. This resulted in $430,000 in sales-related courses. This success in copywriting brought 46,000 more people to Diamandis’s mailing list.

Insight – Make them customers

Once a prospect signs up for your email lists and follows you on social media, their job changes. They want to build trust and feelings towards your brand by nurturing them.

This stage is best suited for drip campaigns. This automated sequence of emails welcomes leads and guides them toward a purchase.

What kind of content should your drip campaign include?

While it’s easy to set up drip campaigns, bad content can make people turn away. Don’t send them too many emails. Offer value and engage with them to get them to open your emails. 

• Create useful, insightful content to demonstrate your expertise.

• Request the lead to take a short survey to learn more about their needs.

• Get their feedback on the development and marketing of new products and services.

• Trust can be built by keeping your promises.

• Free webinars, toolkits, and downloads for building goodwill.

• Use short paragraphs and keep them simple so the reader isn’t overwhelmed by too much text.

• Your best content should appear at the top of your email, or in the last paragraph of a P.S.

• Your brand’s style can be communicated using graphics and word choice. Do not try to describe what your brand stands behind.

• Provide brief information about the company including testimonials or glowing customer reviews.

Don’t be afraid to repeat the message. 63% of consumers need to hear a company claim at least three times before they believe it.

Decision – Show the options to purchase

When is it appropriate for you to send a CTA message? It all depends upon the product that you are trying to sell.

If you only sell $2 items, it is easy to get to the point quickly. This is similar to proposing marriage on your first date.

Copywriting can change when it is time to sell. Customers should be informed about an expiring discount, a threat, or a sale. Use social proof to build trust.

The CTA should direct the lead toward a landing page dedicated to your product. The landing pages should look, feel, and brand in line with your emails so that customers have a seamless experience.

There shouldn’t be more than three pricing levels. There should only be three pricing levels. A buyer who is overwhelmed will go to another website to see all of the options. They might never return.

Copywriting for this page should emphasize the scarcity message. It should also include social proof like “Join over 100,000 satisfied clients!” To make customers feel more confident about buying, include comforting messages about your return policy.

Make small decisions

It is important to test different CTA words and landing page text. One company found that changing the CTA’s language from “Start Your Free 30-Day Trial”, to “Start My Free 30-Day Trial”, increased response rates by 90%.

Action The moment truth is revealed 

Thank you! Congratulations! You have just saved 45%, and now you are part of 50,000 Widget users.

If the lead does not respond to your initial CTA, don’t despair. You should pay attention to which CTA converts well and what doesn’t.

Retention: Keep your customer happy

The old business saying that a customer is a prospect who has bought from you before, Keep in touch with customers and send them emotional messages

Onboarding emails should be friendly and inclusive. The emails should be warm and inclusive.

Building a loyal customer base is smart business. There is a 60-70% success rate when selling to existing customers and less than 20% when recruiting new leads.

What should your newsletter and customer email content include?

• These are some tips and techniques to maximize the value of your products or services.

• Give them useful industry information that will help them to trust your brand as an authoritative and helpful figure.

• Ask them for their opinions about the products you are creating. It is difficult for people to resist the products they helped design.

• Referrals and incentives for social media sharing

• It is important to praise and define your brand users as a whole. This will help them to make your brand a part of their identity.

Conclusion

It is not easy to write sales funnel copy. This will allow prospects to build a long-lasting and productive relationship.