Your marketing strategy should include lead generation. The process of finding new customers for your company is called lead generation. This involves identifying potential customers and then acquiring them.

What’s Lead Status?

It is important to keep track of whether a lead was sold. Your company must decide which leads should be retained and which ones should be closed. This is where the revenue line becomes very complicated.

Remember that the sales cycle can be separate from the demand generation. Upsells may not generate revenue until the customer has entered the sales territory.

You can use existing accounts to track your progress. Each account can be entered into your system as an active or inactive account. It is sufficient to manually move them around periodically.

If you are using code to do this, ensure you keep track of upsells.

This is the format to describe new leads:

Use an Excel sheet to simply mark each lead’s “onboarding status”. This could be new or inactive. This customization is possible if your system allows it. But most do not. This is because a new entry in the field will trigger the appropriate automated code in Salesforce.

When to use Lead Statuses?

Your lead generation status should remain the same as your organization’s internal marketing department, and sales and service centers. Prospects who are looking for a company can use your playbooks if they need them.

First, it was common for B2B companies to measure how many leads they had versus potential customers or opportunities. Things like user onboarding work with “lead”, as opposed to “opportunity,” but we still see people interchangeably using both terms.

But, the lines between opportunities and leads are blurred now more than ever.

Why should you care about Lead Status?

Companies need to know your Lead Status before hiring you. To ensure that your Lead Generation Status matches the one provided by the company, you should be constantly checking Axway. You should be checking it every day as it can change overnight.

Every Salesforce CRM user must have a Lead Status! This is the first field you enter in every contact when Salesforce starts syncing data. It allows your Salesforce CRM application to make upsell offers if necessary.

It doesn’t matter if the information is in your system or an off-the-shelf product like Axway, all sales representatives must provide it. If a sales representative tracks a client as an opportunity, but not in their compensation plan, they cannot be paid.

This is the default for all core sales teams. It’s impossible to assign multiple lead statuses, so you only need one for each tracked contact.

Consider the tabs in your local bookshop. The publisher will need all these fields. Or, perhaps different areas on Kindle or iPad devices. “Kindle” determines what pages can be displayed and “iPad”, for example, is set up to indicate that it’s a Tablet.

Why should you use Lead Status in your Sales Process?

HubSpot explains that lead generation status refers to the type of leads you have. It is how you interact with them, and what information they need.

The property of Lead generation allows sales reps the ability to use two types of lead statuses: Closed and Pool. This helps identify who you are contacting and where they fit in their customer journey.

Closed Leads: This is a new type, an interest-emergent telephone call or referral from another brand.

It is possible that the person you know sold your product or service to another person. Maybe they even spoke with your sales representatives.

Pool leads – These are leads that come from third parties, such as an editorial article or SEO post. You only have to contact them if your company needs to take action to meet their needs.

Conclusion

Any lead generation campaign must have a status of lead generation.

Although many types of leads are available, each has its challenges and characteristics. However, all have one thing in common.

These must be turned into sales.

Here are some things you can do if you want to improve your conversions.

How many times have there been times when you wanted to use a product or service that wasn’t available? It’s not the best thing to have the perfect solution but not be able to market it to your customers.

This sounds like something you are likely to experience often. Here are some ways that you can increase your leads and increase your conversion rates.

This is it for now. We’ll see you again with a new topic!