You’re likely to have heard video marketing is powerful if you’re like most business owners. You’re correct! Video can be used to promote your products and services, build trust with your audience and increase your search engine ranking.

What about using video to promote your products and services? How can you make one that gets results?

What is a Video Sales Letter?

A video sales letter, in simple terms, is a brief video that’s designed to help you sell a product. Sometimes they’re called “explainer videos” and “sales videos”.

Videos can be between 2 and 5 minutes long. They need to keep the viewer’s attention the whole time. They must be written well, produced well, and entertaining.

Video sales letters that are persuasive and well-written are the best. Strong copywriting skills are used to persuade viewers to purchase the product or service.

Because you can show your customer what they’ll get if they buy your product or service, video sales letters are very effective. Good video sales letters will include testimonials from satisfied customers. This can increase conversions.

Why use video sales letters?

Video sales letters can be a powerful marketing tool. They are often more effective than traditional sales letters.

There are several reasons why this is so.

• People are more inclined to watch short videos than read long sales letters. Because people have shorter attention spans these days, videos are more stimulating than text.

• Videos create an emotional connection between the viewer and the video. This is because the video can be viewed and heard by the viewer, which makes it feel more personal.

• Video sales letters seem more convincing than written letters. Because they look more real than an advertisement, they are so convincing. If they can see the product with their own eyes, people are more likely to believe it.

• Video sales letters are also more entertaining to watch than reading. People who enjoy something are more likely to pay attention and retain it.

We now know why you should use a video sales letter. Let’s see how to create one.

How do you create a video sales letter?

It is very easy to create a video sales letter. These are the steps to create a video sales letter.

Create a Script

Writing a script is the first step to creating a video sales message. This is your “sales pitch” for the video.

Your video should begin with a summary of what you are trying to convey. What are your main points? Once you have a plan, you can begin writing the actual script.

Your script should be concise and direct. Your hand should not exceed 2 minutes. It should be written in conversational tones so that it sounds natural when you speak.

A video sales letter script is the difference between conversion and bounce. What makes a great script? How can you make your message catch attention and convert customers?

Let’s review some important points.

• Get started with a bang The first few seconds are critical. It is important to grab their attention quickly and keep them watching. You might use a compelling statistic or a personal story to tie your product or service.

• Keep it simple: Once they have your attention, it is important to keep it. This means a concise and clear message that is easy for them to understand. Your video sales letter should not leave your viewer confused or lost.

• Make a deal they won’t accept: This will close the deal and convince them to act. Your offer must be compelling, clear, and specific. These three elements will help you write a compelling video sales letter.

Search for a Voiceover Artist

After your script is complete, you need to find someone who will read it. This is known as a “voiceover” and it’s an essential part of any video sales letter.

A voiceover should sound friendly and trustworthy. A pleasant, easy-to-hear voice is essential. They should also be able to deliver the script naturally and convincingly.

Post a job on a freelancing website such as Fiverr, Upwork, or Google. Before hiring someone, make sure you listen to their past work.

Make a video

Once you have the script and voiceover content ready, it is time to get the tools that will make your idea a reality. A free video editor, microphone, computer, and camera are all necessary for creating a video.

• Free video editor, There are many programs available. Do your research online to find the one that suits you best.

• Microphone –Mics can be purchased for a low price and are easy to find. Once you have your microphone, plug your computer into it (you might need an adapter depending on the type of microphone you have).

• Camera You can take videos with your smartphone if you don’t have a traditional camcorder. Make sure that your footage meets your standards.

• Computer This is where you will edit your video and add special effects or graphics

Find some stock footage you like. Stock footage will be used as the background for the video. Next, record your voiceover. Finalize the video by adding music or any other effects you desire.

You don’t need a powerful computer to edit your videos. Even if your computer isn’t the most recent model, free video editors work on all computers.

These four items will allow you to create videos that will grab your audience’s interest.

Promote Your YouTube Video

After your video is completed, you can start to promote it.

Posting your video sales letter on YouTube or other video-sharing sites is the best way to promote it. It is also a good idea to embed the video sales letter on your website and then share it via social media.

Your video will be seen by more people, which increases the likelihood that they will purchase your product or services. Make sure you promote it as often as possible.

Avoid These Things In A Video Sales Letter

If you are selling products or services through a video sales letter, you should avoid some things.

Here are the top four mistakes in video sales letters, and how you can avoid them.

Start with a Hard Sell

People make the first mistake by starting with a hard sell. A sales pitch that is too aggressive will make your viewers less likely to believe you than it will.

Instead, build trust and rapport with your viewers before you start your video. Informing potential buyers or users about your product or services in an informative and helpful manner, but not pushing them to buy.

Too Much Hype

A second mistake is to use too much hype in your video. A video with too much hype will make you appear pushy and desperate, which can turn off your viewers.

Instead, be honest about the product or service you offer. Don’t try and sell your product or service to them.

Too Long-Winded

Many people attempt to overload their video sales letters with too much information, believing that they must include everything to convince their viewers to purchase. People have shorter attention spans so they are more likely to be distracted if you keep going on too long.

Your videos should be concise and direct to keep your audience’s attention.

Failure to Follow up

Many people who use video sales letters to market do not follow up with their viewers after viewing their videos.

Your viewers will forget about your product and service if you don’t reach out to them. Make sure you include a call-to-action at the end of your video. Follow up with your viewers to make sure they take it.

Conclusion

You can increase your sales with video sales letters. These letters are persuasive and informative and can help you close more deals. To create more sales-ready content, follow the steps and avoid these four mistakes in your video sale letter.