06/01/2022

Master Guide to Social Media Ad Formats

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Did You Know That the Average User Spends 28% on Social Media? Here are some examples of social media ads. 

This page will examine the top social media platforms and the best examples for advertising your company on them.

For assistance with Social Media Advertising, please contact us. To speak with a strategist, call today to discuss how we can help you create social media campaigns that will grow your business.

Examples of Facebook ads

Let’s start with Facebook ads. It is the most popular social media platform for advertising.

Facebook ads are a great way for you to promote your products or services and build your brand. 

1. Image ads

Image ads are a popular type of Facebook ad. Here’s an example of an image ad.

2. Video ads

Video advertisements are great for social media advertising. You can quickly give a lot of information.

The CTA in the ad lets people find out more about their services. This ad highlights the benefits of creating videos through their platform.

Multiple products can be showcased in carousel ads. The audience can then scroll through the images to find their favorites.

The product title must be included before the CTA. 

Examples of Twitter ads

Twitter is another great way to advertise to your audience. There are three options for your tweet ads.

Promoted Tweets

Promoted Tweets are the most popular ads on Twitter.

Promoted Accounts

Promoted accounts are a great way to meet your customers and business on Twitter. 

Promoted accounts can be a great way for your brand to get more exposure and followership.

Twitter users are very fond of hashtags. You can get people to click on your #hashtag to find out more about your company and you. 

Be aware that promoted trends may not be a good option for you if your budget is small. Focus on other formats to maximize your Twitter advertising dollars.

Examples of Instagram ads

Instagram Ads are a great way for new leads to be reached. Take a look at some Instagram ads that make use of social media.

Photo ads

Photo ads are a great way to get your audience involved in your products and services. Here’s an example of an Instagram advertisement that uses a photo.

Video ads

Instagram’s video ads have become very popular. You can show more detail about your products to your customers by using

A social media ad featuring a soccer player wearing Secret deodorant. The engaging video encourages people to learn more about Secret products.

Stories Ads

Ads in Instagram Stories appear when users click through stories from other people. This can be used to reach people who are looking for content.

This ad invites people to view the offer to learn more about Pizookie Day. 

Instagram carousel ads, similar to Facebook carousel ads, allow you to show multiple products to your users.

Scroll down to see all their offerings. 

LinkedIn Ad Examples

LinkedIn is a powerful social networking platform that allows users to connect with professionals and build a network.

Let’s take a look at three kinds of paid social media advertising that you can use on LinkedIn.

1. Sponsored Content

Sponsored Content is the most common ad format for LinkedIn. These ads appear in your LinkedIn feed just like any other LinkedIn post.

2. Sponsored InMail

Sponsored InMail is a great way to reach your audience directly. Rather than hoping they see your ad on LinkedIn, Sponsored InMail makes sure that your message reaches the right people.

Sponsored email is a great way for you to reach people with your message.

3. Text ads

LinkedIn text ads are a great way for potential leads to be reached. These ads include a photo and text. This free webinar provides the information.

This is an easy, yet powerful, ad.

Need help creating social media ads that are effective?

These examples of social media advertising can show you the potential of your company. 

How do you choose the best ad format? Watch our video to learn how to create your ads.

Our experts are proficient in social media advertising, so you can focus on your daily business operations. 

We can deliver a campaign you love. Get in touch to create social media ads that reach new leads for your business.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.