The Complete Beginners Guide To Sales Data Analysis


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This overview will cover sales data analysis and how to use it in your business. It will also discuss the various types of data, how they support your mission and the benefits for businesses that can be derived from the process.

What’s Sales Data Analysis?

Sales data analysis – This is the process of gathering, extracting, and analyzing sales information from various sources to make business decisions.

It is crucial to examine how sales have changed over time. At what point did your competitors raise their prices? How much can you save by switching suppliers?

Utilizing sales data is a great way for businesses to make informed decisions, improve operations, and ultimately increase profits.

You may need to analyze sales data from different sources:

– Accounting records

– Customer surveys

– Orders

– Point-of-Sale (POS) data

– Marketing research reports

The Benefits of Sales Data Analysis

Sales Data Analysis offers many benefits to businesses, but the most important is the ability for informed decisions.

Sales Data Analysis does not replace your intuition, but it can help to make a decision.

These are just a few of the benefits.

– Improved decision making

– Improved efficiency

– Lower costs

Sales Data Analysis Approach

The sales process is only complete if you have the right sales data. It allows you to determine the stage of your customers and whether they are ready to purchase your product. This article provides a comprehensive overview of the Sales Data Analysis Approach and its importance to the marketing industry.


You can perform five types of analysis on sales data:

1. Sales Stage Analysis

2. Analyse Product Mix and Pricing

3. Market Positioning Analysis

4. Channel development analysis and

5. Analyse Competitor Activity.

Sales Stage Analysis:

This analysis can be used to determine your customer’s sales stage. This helps you to determine their buying habits and the needs that your product can address.

Pricing Analysis and Product Mix:

This analysis will help you determine which products are in high demand and what price you should charge. This analysis can also be used to expand into existing markets and find new ones.

Market Positioning Analysis:

This analysis will help you to determine the market for your product and whether there is enough room. This analysis can also be used to find new customers or generate leads.

Channel Development Analysis, Competitor Activity Analyses, and Channel Development Analysis:

These analyses will help you determine which channels work best for your company, and what your competition is doing.

How do you use the tools?

Today, there are many data analysis tools. What tool should you choose? Here’s a list of the top tools for 2018 to help you make an informed decision.

1. Excel:

Excel is the most widely used data analysis tool available, and it’s easy to see why. Excel is affordable and versatile. It can be used by almost anyone.

2. Tableau:

Tableau is an excellent way to visualize your data. You can also use it to analyze competitor activity and channel development.

3. Google Sheets:

Google Sheets is an excellent option for anyone who needs to be able to easily manage their data. It comes with all online accounts.

4. SAS:

SAS can be used to perform all kinds of data analysis tasks.


As you’ve seen, sales data is an important tool in your business. It is something you cannot afford not to have.

This is it for now. We’ll see you again with a new topic. Keep the conversation going by leaving a comment below.

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