Cold email copywriting is both an art form and a science. At every stage, you must persuade your contacts to keep in touch.

If your cold emails aren’t performing, it can be hard to know how to improve them. Cold campaigns have many parts.

This article will give you tips and tricks, as well as best practices, to improve your cold email copywriting skills. This article will help you drive campaign success.

This is key to cold mail success. It doesn’t matter how cold your email sounds.

• Use a strong subject line
• Use personalization
• Don’t sell too many
• Social proof should include
• Don’t sound cold.
• Don’t waste your time
• Real value
• Use urgency to your advantage

Don’t neglect your subject line

The subject line of your email is the most important. Without it, recipients won’t open it.

You don’t have to worry about it, just think about the subject. The style should grab people’s attention and make them want it.

This is possible by asking a question.

Use numbers as your subject line.

Make sure your subject line clearly states that your email addresses a problem the reader is experiencing. “

Personalization can be a great way to build trust

Have you heard of the “cocktail party effect”? This is a psychoacoustic phenomenon in which you hear a keyphrase or word in the middle of a lot of noise

Although you might not have noticed the conversation, your ears tune to your name to make it jump out at you.

The same principle applies to email copywriting.

You can use information about the recipient. It is important to feel as if the email was written specifically for them.

It might be worth adding a headshot of the sender to your signature. 

Do not sell 

If the reader feels they are selling something, your email’s value is decreased. It will be deleted or ignored if it does.

Keeping your focus on the reader, and not yourself, will increase your clickthrough rate. Your clickthrough rate (CTR) will improve. It is all about the reader’s issues and how you can help them.

It is possible to shift your perspective and make a huge difference in how your reader views your email.

Add social evidence

Many readers won’t believe you. It doesn’t matter if it’s your product or service.

Provide compelling data points and testimonials. You can make a strong case that your company has served more than 10,000 satisfied customers.

You can also point people to a case study. Thousands of sales lines are hard evidence that your product/service excels in its intended purpose.

It’s a bonus to get official approval from an industry-recognized professional.

Keep It Simple

An unknown recipient received your email. The recipient clicked on the subject line and then looked at the body text.

Don’t make them regret it. It is worth it.

Provide real value

While we don’t mean to make the email worthless, it is important to give them something useful and valuable. If your email reads or feels like an advert, it will be considered an advertisement.

If it is easy to read and feels like it should, it will be considered useful content. They will be grateful they read your message. This will make them more likely to take action.

Urgency and scarcity are strong

Fear can motivate people to take action. 

This applies to promotional offers, which are time-based and may be limited in duration. The reader must act quickly to seize this opportunity before it passes.

Another option is to send an alarm about a problem that is ongoing that requires immediate solutions.

Cold Email Copywriting That Doesn’t Sound Cold

It is difficult to open cold emails. People must take the time to read your message.

An email that feels like a conversation will make it more enjoyable. The goal is to make the recipient forget they were sent uninvited and allow them to interact with it as though they had asked for it.

Make sure your email is clear and understandable 

You need the right tools to deliver

You must send an email, regardless of all the above. This is not possible with standard email platforms.

Even if bulk emailing platforms are used, you could still be blacklisted.

This issue can be solved in two steps. Ensure that you only buy lists from reliable data suppliers. This will prevent delivery issues.

If you have bad data, it is a good idea for the list to be checked and cleaned.

Kobe Digital performs this task for you. When you upload your contact, it runs a series of hygiene tests. This eliminates spam traps and other bad data that could impact your delivery ability. 

Multiple layers of protection can be used to protect your domains and IPs from being blacklisted. This includes powerful email editing, campaign tracking, reporting, and reporting.

Learn how it works. Request a 1-on-1 proposal.