Email Marketing is an integral part of any marketing strategy. It’s a fantastic way to convert audiences and generate leads.

AI email marketing tools will help you optimize your strategy and achieve your email goals, whether you are creating your first email strategy or simply looking to change your current process.

This article will cover how AI email tools work. We’ll also provide new data on how marketers use AI in email marketing. Finally, you’ll find a list of tools that can be used by your team.

What is AI Email Marketing?

AI email marketing is an automated process that allows marketers to create emails that are targeted at the correct audiences and with the appropriate messages.

AI email marketing tools can optimize your email strategy using data (such as your historical performance data), automate repetitive tasks to save time (like triggering a workflow email) and use generative AI for creating email content.

You can:

• Use past email performance as a guide to help you optimize your email strategy. For example, identify the best times to send emails and the subject lines which get the most attention.
• Email analytics will help you to understand how your campaigns are performing.
• Trigger email workflows when people perform a certain action.
• Cleaning up your email list will improve delivery.
• Create compelling copy that speaks directly to your audience
• Send personalized email content to specific audience segments

Some tools are limited to a single function, such as an AI-generated email tool. Others offer multiple functions.

Why use AI for email marketing?

AI is a powerful tool for email marketing. It can save time and improve performance. You can automate the routine tasks you do every day and launch optimized campaigns more quickly.

Machine learning is also used by most AI email marketing tools, which means that they can use data (from your company and sometimes from your industry) to optimize your email strategies. The AI will look at past emails and compare your performance to that of your competitors.

New Research on How marketers are using AI in email marketing

In our State of Generative AI Report, we surveyed 1,350 U.S. professionals to find out how they are currently using AI.

AI/automation is used by 1/5 of business professionals.

According to 82% of respondents to the survey, generative AI will have a significant impact on how they create content by 2023. The top benefits include saving time, improving the quality of the content, and making it more personalized.

Additionally, 28% use AI-generated emails to create their own.

It helps create emails according to 43% of marketers. 54% find it very effective.

Finally, marketers who use generative AI can save 3+ hours per piece of content, allowing them to spend more time on their most important tasks, on aspects of their jobs they enjoy the most, and less time on tedious manual tasks.

Email marketing tools for AI

1. HubSpot Artificial Intelligence Tools

Price: Free tools; $20/mo (Starter), $890/mo (Professional), $3,600/mo (Enterprise)

AI Features

• Email Marketing Software helps you create email workflows, triggers, and messages to reach your audience at every stage of their journey.
• Automated inbox that scans emails, recommends actions based on content and auto-populates contact information (such as name and phone number), from each first-time message to create customer profiles.
• Content Assistant is a generative AI that helps you create high-quality emails. You can also ask ChatSpot for help in writing professional follow-up emails or thank-you notes to a prospective client.

2. Mailchimp

Price: Free forever plan; $13/mo (Essentials), $20/month (Standard), $350/mo (Premium)

Mailchimp’s email automation software allows ecommerce companies to create automated email workflows which reach audiences at the right time.

AI Features

• Its Content Optimizer compares email data with industry benchmarks and gives you recommendations on how to optimize your campaigns and email content.
• Choose from a variety of AI-generated content to match your brand and intent.
• Creative Assistant uses your brand assets to create unique emails that you can customize for different contacts.

3. Sendgrid

Price: Free trial; $15/mo (Basic), $60/mo (Advanced)

Sendgrid allows you to create an automated marketing email process using custom workflows and triggers.

AI Features

• The real-time API scans and removes undeliverable or junk email addresses from your list to reduce your bounce rate.
• Data-driven insights are provided, along with recommendations for improvements based on historical metrics.
• AI monitors and paces the email you send, as well as your reputation among ISPs.

4. Phrasee

Contact us for Pricing:

Phrasee is a powerful AI tool that helps you create email campaigns with effective content and share it with your audience.

AI Features

• The deep learning model and the language insights use your historical data to show you what works with your audience, and what motivates clicks in an optimized campaign.
• The Magic Button allows you to create email content that resonates with your audience (like subject lines and in-email CTAs).
• Always use your customized guidelines and messaging when creating to ensure that everything you create is consistent with your brand.

5. Drift

Price: $2,500/mo

Drift is an AI-powered email management tool that helps you to improve your deliverability and clean up your inbox.

AI Features

• Email bots that use machine learning can help you to respond with conversational, engaging emails.
• AI can automatically identify a prospect as being ready to sell and introduce them to the appropriate salesperson to ensure a seamless handover from marketing to sales.
• Email bots can be used to meet your specific business needs. Examples include the abandoned chat email robot, follow-up email, webinar, and abandonment email bot.

6. Get Response

Price: $19/mo for a free forever plan.

Get Response can be used to create behavior-based email workflows that engage audiences with personalized content at key moments.

AI Features

• Use the GPT email generator to share keywords, phrases, goals, and tone. The tool uses industry data to create emails that are most likely to increase conversions.
• Use different images, texts, or AI-driven recommendations for each email.
• The AI subject generator allows you to test different subject lines, and see what stands out when it comes to your subscribers’ inboxes.

7. Levity

Price: 30-day trial for $49/mo. (Startup) or $139/mo. (Business).

Levity software allows you to manage your inbox and email, save time, and understand the health of your emails.

AI Features

• Upload your data to create an AI tool that is unique to your company. It will then learn and make decisions at a human level.
• Create different AI blocks to be used for each email workflow (such as a workflow to respond to emails).
• Use AI to sort your emails automatically based on unique criteria.

8. Superhuman

Price: $45/mo for growth, $30/mo for a starter. Enterprise pricing is available.

Superhuman is a powerful AI-powered inbox manager that streamlines your processes. It’s best for teams who use Gmail or Outlook.

AI Features

• Sort incoming emails immediately into a separate inbox according to your own rules. This allows you to sort out spam and human-generated messages so that you can focus on the important things.
• You can use the Snippets feature to quickly create templates of phrases, paragraphs, or entire emails.
• Set up reminders to do email tasks. For example, follow up on unanswered emails or to reply to an email you have snoozed.

The tools above offer a variety of AI features from email writing assistance to inbox sorting. We’ll look at AI email marketing tools below that offer only generative features.

9. HiveMind

Price: Free forever plan; $18/mo/user (Teams); enterprise pricing available

HiveMind is a time-saving and easy-to-use tool for email marketing. It’s as simple as sharing a short prompt with Notes AI to generate the perfect response.

10. ChatGPT

Price: FREE research preview; $20/month for ChatGPT Plus

ChatGPT, a generative AI program that can be used to create marketing emails for you, requires you to enter a description into the chat. You can use it as a conversational tool to ask the chatbot to rewrite your email until you are satisfied.

11. Zapier

Price: Free forever plan; $29.99/mo (Starter), $73.50/mo (Professional), $598.50/mo (Team)

Zapier is based on Zaps – automated workflows that you can tailor to your specific needs. Create an email-based Zap with an OpenAI API key to generate email copies. GPT-3 will write a response whenever you receive an email that matches your Zaps.

12. Copy.ai

Price: Free forever plan; $49/mo Pro, enterprise pricing available

Copy.ai allows you to write high-converting email content. It will write your email content, suggest a subject line, and give you suggestions on how to improve the quality of your email.

13. Compose.ai

Price: Free

Compose.ai, powered by GPT-3, helps you create personalized and brand-relevant emails. The autocomplete feature of Compose.ai suggests ways to finish your writing. It also learns the tone and brand voice you use, so it can suggest how you should proceed. You can use this Chrome extension on any site you like.

14. Grammarly

Price: Free forever plan; $12/mo (Premium), $15/mo (Business)

Grammarly’s machine-learning copy-editing software identifies errors in text and offers suggestions on how to correct them. GrammarlyGo helps you generate email responses by extracting context from brief prompts. Use the tools available on its website or as a Chrome Extension.

15. Jasper

Price Free Trial; $49/mo for Creator, $125/mo for Teams. Custom business pricing is available.

Jasper Commands uses machine learning algorithms to help you quickly create marketing emails. It can be used to create entire emails or subject lines. The output will always match the writing style and tone of your brand.