Website traffic is essential for any business that has a digital presence. It helps to generate leads, make sales and grow subscribers. This traffic is costly. It makes sense to ask “Where are the cracks?” The CRO audit, also known as a conversion audit, answers this question.

It then helps you to collect the data necessary for improving conversion rates.

This guide can be used as a template for a CRO audit. Each step is explained, why it’s important, and how you can collect the data yourself.

TLDR: Want to increase conversion rates? First, get a CRO audit.

Why conduct a conversion audit?

Instead of testing all page variants, why not conduct a conversion audit?

Although testing is an important element of CRO, blindly following “CRO best practice” won’t always work. This is like performing surgery before you take X-rays.

Before ‘operating’ on websites, successful optimizers identify the gaps in their conversion funnel.

A CRO audit will help you find the gaps in your conversion funnel. In reality, funnels can be more complicated and may include many interactions before a conversion.

Conversion audits reveal the difference between what your conversion funnel looks like…

Contrary to what it looks like in reality…

The results of a conversion audit may not be pretty, but that’s okay. It will help you identify the problems that are affecting your conversion rates and show you how to fix them.

All your marketing decisions will be informed by the data you collect during a CRO audit. It will also help you improve your traffic quality and conversion rate.

Sold? Great. Let’s get started with our audit process

Part 1: Evaluate the Need

Your main objective: Answer, “do we need CRO?”

Before you dive into a CRO audit you need to understand if and when CRO is right in your business.

To determine if a client would be a good candidate for conversion optimization, we ask a few questions.

1. Are you able to attract enough visitors to justify CRO?

There are many industry differences and the number of visitors is not perfect. As a guideline, 10,000+ monthly visits are a good starting point. You may need to concentrate on traffic generation if you have only a few thousand monthly visitors.

This exception would only apply to niche industries, which will not see high traffic volumes.

2. What are your conversion goals

The type of business and the industry you are in will determine your conversion goals. However, they can be separated into three categories.

Lead Generation

Companies that are lead generation would concentrate their audit on increasing lead volume, quality, and cost. These are the most popular conversions in this scenario:

• Submissions via form
• Phone calls
• Cost Per Lead

SaaS

Software-as-a-Service businesses are unique in that there are many conversions leading to a sale. These are the most popular SaaS conversion types:

• Demos
• Trials are free
• Sign up for paid services
• App Downloads

eCommerce

This category includes all businesses that sell products online and receive payments online.

Tracking is a key advantage for eCommerce businesses. If this is you, it’s a good choice. It’ll be easier to track the effects of conversion rate increases.

There are many eCommerce conversion metrics. But these are the most important.

• Transactions/Purchases
• Shopping cart abandonment
• Checkout abandonment
• Average order values
• Customer Lifetime Values

3. Are you calculating the return on investment of conversion improvements?

Imagine your website has 100,000 visitors per month and your conversion rate hovers around 2%.

This means that you are converting approximately 2000 times per month.

Your website can generate $300,000. If you have 150 monthly revenue from these conversions, it will be worth $300,000.

What happens if your conversion rates increase by.25%

In this scenario, your monthly revenue would increase by approximately 11% ($37,000. Every month!

This adds up to $390,000. 

Conversion rate optimization is the most cost-effective marketing strategy. A conversion rate optimization agency can provide a 7-1 return on investment.

These questions should be answered.

Part 2: Establish Goals

Your main objective: Establish measurable goals

Without setting specific goals and measuring your progress, you won’t know if your business is making an impact.

These goals should include both macro and micro conversions.

Macro conversions refer to the end goals that are associated with driving measurable business value. Micro conversions are all the small actions that users take to help them reach a macro conversion. A micro-conversion could include adding items to a shopping cart. This would allow you to make a sale (the macro transformation).

There are other ways to track micro-conversions.

• Download an eBook
• Completion of partial forms
• Subscribe to your newsletter
• App install
• Landing page views (pricing and other key pages).
• Time on site
• Pages per visit
• Nombre of sessions
• Video views

Your goals will be very specific to your company. Instead of trying to track everything, look at the specific funnel you have. Next, pick the things that are most important to your business.   

What metrics are most relevant to your business?

Conversion rates aren’t necessarily the most valuable. Conv/rates alone are not enough to cash a check. Conv/rates influence other metrics such as:

• Cost per lead
• Cost per acquisition
• Return on Ad Spend (ROAS).
• Conversion Volume

Conversion rates that are higher mean more conversions per dollar.

Tracking accuracy

If you don’t track your goals accurately, the goals you are trying to reach won’t be of any value.

Check that your analytics software tracks the goals you set out in part 1 of your conversion audit. This will allow you to distinguish between reliable and unreliable data.

Tracking issues can be identified and noted in the audit.

You can see the goals that you track in Google Analytics as conversions from the admin panel.

A goal measures how frequently users complete a particular action (i.e. conversion) on your site. Your analytics reporting will record which actions trigger goals. You have 4 options when it comes to goals in Google Analytics:

• Destinations, (Thanks Page loads).

• Duration (Example: Someone spends more than 5 minutes on your Service page).

• Pages/Screens per Session (E.g., a user loads seven pages in a session).

• Event (an action that you have defined as an Event and is completed; e.g. a click or share, or scroll %)

If you don’t have conversion tracking or goal tracking installed on your website, do it! Ask your agency if they can help you.

You can still access Google’s resources create goals and track conversions.

Let’s get on with it. Parts 3 to 6 of this conversion audit example will walk you through the basics of how to perform a CRO audit using Google Analytics.

Hint: We’ll be living in the Reports column for a while.

Part 3: Audience Analysis

Your main objective: Identify your best customers

Audience Analysis doesn’t sound as complicated as it sounds. It is a simple way to identify your most valuable customers.

This is why it is so important to identify your highest-value customers early in a conversion audit. If you can identify your most valuable customers, you can double down your efforts to get them to your site.

You can create more targeted personas with audience analysis. This means that you can tailor ads and landing pages to appeal to people who are most likely to make a difference in your business.

If your top customers are men between 45 and 54 years old, you might test a hero image on a male who matches that description.

Start by opening Google Analytics, and clicking on the Audience tab, and you will be able to identify your top customers.

Demographic Data Review

Demographics of the audience include income breakdowns, age, and gender.

Age

Let’s first take a look at the age of your audience.

Click the Audience tab to open the Demographic Breakdown. Next, click Age.

Google Analytics Age Breakdown

This report allows you to compare the age breakdown of site traffic with data on behavior and conversions.

This and other reports should be reviewed carefully for the conversion rate column. Are there age groups that have a higher conversion rate than the average? Is there a group that is performing better than your target demographic? These questions can be answered and recommendations made based on that data (e.g., shifting your budget or redesigning pages).

Gender

The Gender Report looks very similar to age. Click the gender tab in the Audiences section.

Google Analytics Gender Breakdown

It displays the same information as the Aged Report except for the gender breakdown of your audience. You may segment your landing pages and campaigns to target the highest converting groups if one group converts more than the other.

Household Income (Google Ads).

Let’s now examine household income. To view this data, go to Google Ads.

Reviewing In-Market Segments

Click on the Audience tab to view this data. Select Interests, Affinity Categories, or Market Segments.

The In-market audience and Affinity reports answer the question “What is my audience into?”

For instance, I looked for camping spots in Idaho. Then I watched YouTube videos about how to set up my 23Zero Roof Top Tent. You can be sure that I was part of an outdoor enthusiast affinity group.

Google Analytics Affinity Category Report

Let’s suppose your business requires a SaaS solution. Most likely, you’d read blogs that compare product features and click on a few buttons to get a free demo. Then, you would search for price comparisons. You might be in the In-Market category of Software/Business & Productivity Software if you do this.

Google Analytics In-Market Segments report

Let’s now get to the real reason you should be interested in traffic.

Both In-Market and Affinity reports will show you interest groups that are representative of your audience. This report contains data such as new users and how each segment behaves and converts.

These are only numbers. These are just numbers. What insights can we derive from these data?

These are some ideas from past CRO audits

• Focus on what works: If one segment is more profitable than others, you should target them more often.

• What is working? It’s worth doing some research to find out why.

• Imagine an In-Market group visiting more than 3 pages on your website but not converting. This could indicate that it is time to retarget this group with mid-funnel marketing material. You can also take a look at the flow of your website to ensure users find what they are looking for.

• You can use testimonials that include photos (or videos) of other people who share the same interests. If your customers are fashionistas, and one of your testimonials speaks to this, then you can use it!

• You can test images, headlines, or copy that appeals to your customer’s interests. Use photos of customers who are avid travelers to highlight the benefits of your product or show them using it.

• You can test promotions that are tailored to your audience. If your customers are bargain shoppers, you might offer free shipping or a flash deal. Also, you could try adding/removing pricing information or the lowest price guarantee.

Now you have a good idea of who your audience is and what they like. But where are they?

Learn the Geographic Breakdown

You can see the location of your traffic by clicking on the Audience tab, then Geo and Location.

Geographic Breakdown

It’s pretty basic. The geographic breakdown shows you where the majority of your traffic comes from. To get a more detailed view, toggle from County to State and State Cities.

Although it is simple, the geo breakdown answers 2 key questions.

• Which are your most valuable customers?

• Which locations aren’t suitable for conversion?

Let’s suppose you find that your highest-value customers are located in California. You can now take steps to convert these customers into paying customers.

You could, for example, create ads that target California only and then send them to landing pages that have local California phone numbers. Bonus points if your landing pages include photos of California or testimonials from native Californians.

You might also notice that Utahns are not likely to convert you. You might consider doing some additional research to find a solution.

Part 4: Behavior Analysis

The main goal: Explain what drives and stops conversions

You now know your users, so why don’t they convert as much as you would like?

This is the question that we will help you answer using our behavioral analysis CRO audit.

Review Landing page Conversions

You’ll first need to look at landing page conversions. Go to GA’s Behavior tab and then select Landing Pages and Site Content.

Landing Page Conversions report

This report will help you to prioritize your efforts by identifying:   

• Pages with high traffic
• Pages with high bounce rates
• Pages that convert the most
• Conversion pages with the lowest conversion rates

Returning vs New

This is how you can see the ratio of returning and new visitors in GA: Audience > Behavior> New.

Comparison of new vs. Returning user’s report

Here are some things you should be aware of:

• The ratio of returning and new visitors. Are there big differences?
• Conversions. Which group converts at the highest rate?

You can spend more on retargeting campaigns if returning visitors convert well. Retargeting allows you to capture new visitors and give them reasons to return to your site again (hopefully to convert!).

Incentivize visitors who are first-time users. You could offer a discount code, coupon code, or another special offer to encourage them to visit your site.

Engagement

Let’s answer the question: How engaged are my users? Let’s look at the GA Audience tab and Behavior And engagement.

Follow the instructions and take a look at these:

Time on the Page…

Time on Page Report

and Page Depth

Page Depth Report

These reports provide information on how long users spend on a page and how many pages they visit during a session.

Tip: Use Google Analytics for goals that track users who are engaged. You can set goals to identify users:

• Spend more than 10 seconds on your website

• View more than 3 pages

• Check out the key pages of your website

These are micro-conversions. You can use them to build powerful retargeting audiences.

Behavior Flow

Behavior flow is another important report you should be paying attention to. Behavior flow is a data map showing the user’s journey on your site. This includes pages that they visit and the pages they navigate to (or leave).

Google Analytics Landing Page Behavior Flow

These are some questions that you will need to answer with this report.

• What pages have the highest drop-off rates?

• Is paid traffic different from organic traffic?

You can identify the areas that need improvement by focusing on the pages with the highest drop-off rates. Perhaps you should clarify a CTA or add a link to your most troublesome pages.

Top Exit Pages

Navigate to the report Top Exit Pages by clicking on the GA reports column Behavior > Site Content > Exit Pages. The Top Exit Pages report, which is similar to the behavior flow will show you which pages are most likely to cause users to say “peace”.

Checkout Behavior in eCommerce

For all of our eCommerce friends, we’re going to release another report.

You can get tons of ideas for improving your conversion rates by understanding your users’ checkout behavior.

What is the purpose of this report? This report will tell you how well your users navigate the checkout process. It includes data like:

• How many steps are involved in the checkout process?

• The number of people who reached each step of the checkout process

• Each step can be abandoned.

• The number of users who completed key steps (such as clicking Add to Cart).

Tip: Create segments from these users to illustrate key issues such as cart abandonment during specific transitions. You can see which users left your site during billing and contact information.

Part 5: Traffic Channel Analysis

Find the most valuable traffic sources for your business

Let’s now talk about the source of that traffic.

Analyzing traffic channels will provide the answer:

• Which channels get you the most traffic?
• Which channels generate the highest traffic, conversions, or revenue?

Traffic Source and Medium

How to get there: In GA, click Acquisition All Traffic> Quelle/Medium

This report will give you a snapshot of your traffic sources. This report can help you determine which traffic channels are most valuable and which ones require assistance. Google Analytics Source / Medium Report

Social Media Conversions

This report is similar to the traffic report, but you will only be able to see social media channels. You can navigate to this report by clicking social or conversions in the Acquisition tab.

This part of the CRO audit is especially helpful for small and mid-sized businesses. Your marketing team has limited resources. This report will help you make a decision:

• The channels that work (do more, optimize this).

• Ones that aren’t (spend less, fix the problem)

I added Landing Page to my secondary dimension. This will allow you to see which platforms have the most popular landing pages.

This information can be used to improve landing pages and test channel-specific content.

Part 6: Technical Analysis

Your primary objective: Flag what’s broken or irritating

We don’t have to give our time, even though we would love it. Like, at all.

Don’t expect traffic to wait around for you to fix something broken or slow. Users will find what they are looking for elsewhere (i.e. your competitors).

Before your audience turns you off, ask yourself if your pages are taking too much time to load. Does your mobile experience look terrible? An analysis of technical data will show you if you are missing anything.

Page Timings

What’s the first thing? Make sure you check the page timings.

How long does it take for your web pages to load?

This data can be found in Google Analytics, and PageSpeed Informations.

In Google Analytics, click Behavior, Site Speed, then Page Timings.

Google Analytics Page Load Speed

Users will get bored and bounce in around 2 seconds.

Note: Page load time is crucial to organic traffic/SEO since Google’s 2021 algorithm update factors into Page Experience. Web Vitals will make page timings crucial. A set of benchmarks to measure user experience on a webpage.

Mobile Breakdown

It is easy to forget that your users have multiple screens and “surfaces” to interact with you. Unfortunately, some companies fail to create a mobile-first experience.

Low mobile conversions are something to be aware of when looking at your mobile conversions overview. This could indicate a poor mobile experience.

Google Analytics Mobile Overview

To navigate to the mobile overview report for GA, click on Audience or Mobile. 

Browser Breakdown

Next, let us get a browser breakdown for GA. Select Browser and OS.

Comparing Chrome vs. Safari is the most important thing here. You should identify browser compatibility issues that may prevent the site’s functioning.

6.2 – Take a Breather

Seriously, congrats on making it this far!

Take a moment to take a deep breath and remember:

We’re also able to use Google Analytics. Let’s continue to dig into your website.

Part 7: Heuristics Analysis   

The main objective is to Identify the 3 M’s missing, mismatched, and muddy.

Note: Our goal is to be completely honest with you and help you find someone who has experience. This will make CRO analysts with an experience more effective than those who are just starting.

We’ll show you a glimpse of the process for now.

What is a Heuristic Analysis?

A Heuristic is a mental shortcut. We all have one. Heuristic analysis is a process that CROs use to quickly uncover the layers of motivation and user behavior. To understand how users judge your website and business.

This analysis method is extremely fast.

*sarcasm*

When we perform a heuristic assessment, we ask ourselves: Does my website pass the vibe test for my most valuable audience? If not, then why didn’t they convert or click (consciously or subconsciously)?

Your solutions will directly impact the user’s experience, motivating them to engage with you positively. These opportunities will become easier to spot with practice.

Message Match

The purpose of message matching is to match the user experience on your site with their expectations from traffic sources.

We often define message match as how well an advertisement matches your landing page.

Users can easily find out if your site is relevant to them by using a message match. Improved consistency between your website and traffic sources will increase click-through and conversion rates more than changing landing pages or ad text. 

When reviewing your funnel to determine a message match, be aware of any inconsistent or unrelated elements or transitions. 

Your ad could be:

• What language is it using in the description and headline?

• What search terms do your users use to search Google or other search engines?

• What does an ad look like if it is on the display network?

• What page does this ad rank on?

Comparable to the landing page

• What degree of consistency are the elements of each page with each other?
  • Examples: Images, pop-ups, and CTAs. The headlines.

• Are the page elements delivering what you promised in your ad? Are the tone and brand consistent?

Your bounce rate will usually show message match flops. Users will leave if the message does not match.

Match between Implied Message and Literal

The literal message is not enough. Message matches matter more. Just as important is the implied messaging. Do you not believe me? Compare:

Professional. Engaged. Expert.

Chilling. Demonic. Gleeful.

Yep. Same Elmo, different vibes.

When you make message match recommendations as part of your CRO audit, it is more than just copying the headline from the landing page copy. It’s about unifying the way words, images, and page elements make people happy.

Ahh! It’s that feeling when everything makes sense.

You will need data from the previous sections of your audit to help you unify your message. Instead of building pages or ads that are based on an aesthetic or feeling, you can make them fit the needs of your audience.

In summary, then:

1. Recognize conflicting implicit and explicit messages on ads and landing pages
2. Compare the elements of your landing page.
3. Match the emotions of your audience with page elements 
4. Landing pages should keep your ads’ promises

Pro tip Message match is one reason why CRO should be used in conjunction with PPC. Optimization is directly tied to traffic sources.

Clarity

This section of your conversion audit is where you identify sources of confusion. Is there anything that might make them feel disoriented or uncertain of what to do next? Are there steps that seem too complicated or take too long?

Get a quick rate

• Text size, legibility, and readability of headlines, text, and sub-headers

• CTA buttons in different sizes and colors

• Grammar and spelling issues

• Users can rest their eyes at ‘Stop Points’, or visual pillars.

• Graduation of design clutter or text clutter

These improvements include suggestions to increase simplicity, such as redesigning infographics or removing non-critical information.

Credibility Signs

Your users will know that it’s a dark and twisted place out there.

Although I may be exaggerating a little, the truth is that you must earn the trust from your audience.

There are many subtle ways that you can say “you have my trust!” on your website, which is a great thing!

Some quick ideas:

• Social proof (customer quotes, video testimonials)

• Section Featured — well-known publications

• If your partner’s logo is more well-known than your company, you can use theirs.

• Industry Awards/Recognition

• Contact information — phone number and address of the office

• Photos of your office and members of the team

• Live Purchase Notifications — “Greg just purchased X.”

• Number of customers

• Case Studies

Design is another way to make your audience feel secure.

These are some elements that might make your audience think you’re a bit sketchy. Flag these in your conversion audit

• Busy, cramped elements, text, etc. (lack of negative space).
• Clarity, lack of headings
• Missing visual elements

Next time you brainstorm, think back to the page you landed on, and then bounce off, thinking “I have the virus now.”

Attention Ratio

Is your page an Apple store or a corn maze?

Your users need your help. Make it easy for them to look and click.

Some elements that may be eliminated in recommendations include:

• Items that appear clickable, but aren’t

• Distracting elements in images, such as a bright red stop sign on the hero image which distracts from the CTA button

• An orange CTA…even though everything else on the page has orange

• Is anything else distracting, or unneeded

Simple tasks are best.

Unique Value Proposition

The page headline should communicate your unique value proposition. It should be clear and concise. This part is easier if you have done a great job with your audit and created solid personas.

Your value proposition should go beyond highlighting features and benefits. Your value proposition should address the most important, often emotional, questions that your users have like:

• What problem solves the product/service?
• What is the solution?
• Why should you buy from your company over the competitors?
• What will you do to make their experience with your company succeed where it has failed?

Put yourself in their shoes and make sure they are confident that you will help them make the right purchase decision.

Part 8: Prioritize Optimization Efforts

Your primary objective isRank and collect ideas for improvement

Once you have completed the above conversion audit steps, you will be able to see improvement opportunities. But where do you start?

We don’t endorse the “jump in” approach, even though we love your enthusiasm.

Soon you’ll look like this…

There are so many CRO changes and so little time!

You’ll be disappointed when you don’t get the desired results from these “improvements”.

Although this is not part of a CRO audit it is still very important. It will save you time and help you avoid making mistakes.

First: Identify the pages, popups, or other assets with the highest traffic.

Second Organize these pages according to their value. A sales page can generate direct revenue, while a blog article is more profitable.

Third Attach 4-10 possible changes to each page using your CRO audit. You can choose the ideas that you think could lead to higher conversion rates.

You are now ready to rank these ideas. Let’s look at one technique that can help you get the best ideas to the top. It is called the ICE technique.

The Ice Technique

ICE = Impact + Confidence + Easy

The beauty of the ICE method is its ability to quickly ask the most important questions. This is a particular example:

• Impact How much will this increase our overall conversion goal?
• Confidence – Based on the data I have collected, will this test pass?
• Easy: How easy (and cheap) is this test?

Each criterion should be scored between 1 and 5. Scores between 1 and 5 indicate low impact, low confidence, or high difficulty. If a test has high impact, high confidence, and high ease, assign a score of 5. These 3 criteria can be combined to give you a “Priority Score” of between 3-15 points.

You can quickly organize your thoughts once you have calculated the priority score of each test. The most valuable pages with the highest scores are those that have the highest potential to increase your business’s value.

Note that although it is simple, the process can be subjective. What data is required to give Confidence a 5? This will allow you to scale up and replicate the process.

We could go on and on about ranking and managing CRO ideas. But that’s not the point of this article. We are currently working on a comprehensive post to cover all of these topics. Keep checking back.

BONUS: Continuously Collect Data

The main objective of Following an ongoing CRO process

An excellent place to start is a CRO audit such as the one we have just described. This audit should help you find gaps in your conversion funnel. Now you’re on your way to a cost-effective, organized, and efficient CRO process.

Data collection continues, however. Why? Because CRO audits can’t predict what will work. CRO audits are merely able to guess with as much confidence that they can. These hypotheses are not always true.

The CRO process

You will need to combine a conversion audit and continuous research and testing. It’s like listening to your audience and asking them what they want.

These tools can help you understand customer behavior better and inspire new testing ideas.

Heat Mapping

What is heat mapping? It’s a data visualization technique. Heat mapping, or more precisely, is a method to gather information about how users interact on a page. You can use different colors and hues to illustrate where and how often interactions occur.

Google Analytics will tell you what’s happening. Heat Mapping is a way to understand why things are happening.

These heat mapping examples are from Hotjar heat mapping tests.

Click Maps

Click maps track clicks. Clicking on a page will display it as a color. You can see which parts of your page are being accessed by users quickly as the color changes from blue (fewer clicks to red) to red (lots more clicks).

Clicks on ‘Blog’ and ‘Team’

Click maps can be helpful when you want to collect data about page elements such as buttons, drop-downs, or other interactive features.

Mouse Movement Maps

Another subset of heat maps is mouse movement maps. Instead of collecting data only when the user clicks, movement mapping records the movement of the cursor on the page.

Map of mouse movement

One use of mouse movement maps to track which areas of a page are drawing the user’s eyes and what copy is being read is one.

Scroll maps:

Scroll maps are the third kind of heat map. Take a look at the mobile scroll map below.

Scroll Map for Mobile Devices

Scroll maps allow us to visually and quickly see how much of a webpage is being used.

It’s quite common that users to drop off after the fold. The top fold is what you see on a page when it loads. It doesn’t need scrolling to view that content. To encourage users to go further, you can change or test new elements.

User Recording

Recordings of users who navigate your site are recorded. It’s like someone watching over your shoulder as they browse the site. 

When recording a user, pay attention to which buttons they press. You should also note how long they scroll before leaving the page, and which elements they interact most with.

Surveys

You can also use user surveys to gather additional research before you implement your ideas.

These elements can be used to gather information about your content and help pages.

Pop-ups can be implemented at certain stages of your content funnel to directly ask users why are/aren’t moving on to the next step.

Source Hotjar.com

Some types of user survey questions could include:

• Long answer
• Answer in a short time
• Email form
• Buttons Yes/No
• Checkbox
• Rating scales and stars system
• Smiley face

You could also use Google Surveys as an alternative. Google can distribute a survey for you without the need to have a user on your site.

Warning: CROs face a problem that all researchers have to deal with: confounding variables. These are sneaky and unexpected factors that can muck up your test results.

Social desirability bias is a major offender in surveys. This bias causes survey participants to answer incorrectly and will make assumptions about what is acceptable. You don’t have to believe me. Do you doubt me?

Don’t despair, though. There are many ways to reduce bias. You could ask users to choose from two choices rather than rating one. Remind users that all answers are anonymous. Combining qualitative and quantitative testing methods is the best way to ensure quality in CRO tests.

Let’s close this audit, we’ve now made me go back to my “Psychological Methods and Testing” undergrad course.

Conclusion – Bringing it all together

Now that you have created a CRO audit checklist…

1. Find out if you require CRO
2. Track your goals
3. Audience Analysis
4. Behavior Analysis
5. Traffic Channel Analysis
6. Technical Analysis
7. Heuristic Analysis
8. Prioritize using ICE
9. Continue to collect and research data

What will you do with it?

Although it is essential to gather data from Google Analytics, and other key web pages for CRO purposes, it’s only one step in the CRO process. Your organization will be impacted by the insights and ideas you gather, research, and test. There are many conversion possibilities!