Although most companies think of blogging as an SEO strategy or a way to position themselves as a leader in their industry, blogs offer a lot more value than that.
Blogs can make a big impact on sales if they are optimized properly. Many strategies can be applied to one company blog.
The top growth marketing agencies in Miami understand the importance of great content and how to create blogs that help clients reach their revenue goals. This article will discuss how to optimize a blog for sales growth and year-over-year growth.
Let’s talk content
Blogging for sales purposes is very different from blogging for SEO. It is important to rank well for search terms that your customers use. However, it is not enough to generate online sales. What is more important is to make sure the content speaks to the target buyer groups and at specific points in the buyer’s journey.
It is important to focus on the buyer, rather than merely achieving a certain percentage of keywords in a blog. A sales-driven blog should identify the buyer’s needs, offer solutions, and show how the main product/service being promoted can be the best. Next, you should use the keywords in a natural way and in context with the buyer’s requirements.
Understanding your customers is crucial to ensure that your blog targets each one. Imagine a company selling custom-built cars and rare parts. Your target buyers could include hobbyists between 16 and 25, retired hobbyists, car collectors, auto fabrication shops (B2B), and hobbyists between 16-and-25 years old.
You won’t use the same tone or angle in a blog that you would for a 65-year-old retired lawyer talking about restoring a 1955 Mercedes Gullwing.
Each blog article should address a buyer specifically and be part of a larger system that nurtures readers to the point where they can pull the trigger to make a sale.
CTAs can be used by blogs to convert readers into leads
You don’t want to wait for them to click the link to go to the shopping cart or form submit when you have traffic to your blog. They are likely in an earlier stage of the buyer journey and not ready to purchase. A CTA can help you convert blog traffic to sales.
Click on the link to convert those who are ready. For those who are still in the decision-making stage, the right CTA will direct them to additional content that can educate them and make them feel confident about buying. Use action-packed language that appeals to your target buyer and a catchy design.
The CTA can be placed at the end of your blog and moved to the middle later. You can play around with the placement to find the best position that converts.
Blogs can improve the quality of organic traffic
We have already discussed how buyer-focused content can be the most important thing. With this in mind, blogs can be optimized to achieve this while improving the quality and quantity of organic traffic.
Instead of ranking for broad keywords, rank for longtail variants that are relevant to buyers’ needs. This strategy will bring you qualified, higher-quality customers. It is also less competitive and will result in faster conversions.
Instead of spending a year ranking for men’s shirts (15900 monthly searches volume), rank for keywords such as “blue flannel shirt for men” (480 monthly searches volume). Would you rather have your product page rank on Google’s first page but get tons of traffic and convert at 3 percent or rank for keywords like “blue flannel shirt men’s” (480 monthly search volume)?
Brochures and sales sheets can be supported by blogs
When they reach the decision stage in a buyer’s journey, people usually look at brochures and sales sheets. They know the product or service that will solve their problem but they now need to choose a brand.
The customer may know he requires a scuba diving regulator that is suitable for ice diving but is trying to decide whether he should buy the Apex MX-R, ScubaPro MK-25, or the Sherwood Blizzard. Blogs can discuss the important features of a cold water regulator. Then, a CTA can be provided to download a brochure for potential buyers to make a purchase.
Blogs can also be used to download additional assets, such as interviews with customers using the product, case studies, and E-Books.
Getting Started
A sales-oriented blog requires dedication, talent, and time. The blog’s administrator will need to be able to communicate with the visitors.
- Define target buyer markets,
- Create buyer personas,
- Participate in social listening
- Crack search analytics
- Be familiar with marketing psychology
- Be a great writer
- Learn how paid media, inbound, and SEO work together to create high-quality traffic.
- Make sure you have the right tools.
Many companies do not have the funds or interest to invest in a robust CRM system and other tools. They also don’t tend to have the expertise to manage such a strategy. Not only do growth Las Vegas marketing companies have expensive tech tools and staff members, but they can also save you thousands of dollars by eliminating the need to hire a large sales and marketing team.
When executing a series of strategies and tools that include a sales-driven website at the core of a strategy, the majority of large brands only need three people to be part of their growth Phoenix marketing agency team.
