09/28/2022

Tips To Grow Your Digital Marketing Agency The Correct Way

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This is the truth. It’s easy to start a digital marketing agency, but it can be difficult to run and make it a profitable business. How can you increase the growth of your digital marketing agency in 2020?

There are many things to think about, including hiring, optimizing accounts and marketing, automation, and, most importantly, getting clients results.

The ability to get significant results for clients can lead to new business opportunities. It’s not always possible. It is crucial to driving your digital growth.

It is not easy to run a digital marketing agency in Las Vegas. We now have voice search, mobile usage, and Artificial Intelligence (AI).

According to Adobe, 76% believe that online marketing has had a greater impact in the last two years than over the past fifty.

How do you promote a digital marketing agency? 

These 16 industry experts’ tips will help you adapt to these changes, drive huge growth for your agency, grow your brand, generate qualified leads, and close more deals.

1. Focus on a Specific Market

Your digital marketing agency in Phoenix will grow if you specialize in this highly competitive market. Do not try to solve all the problems or solve every problem that your client has.

Because you are spreading your reach so widely, digital marketing agencies’ growth will be slowed. What will potential clients know about your agency if they visit your website today?

Are your full-service agencies or specialized agencies?

Both of these models work. It’s much harder to make ends meet when you handle every aspect of digital marketing. Your missing piece to success could be your specialization. It could be about your services or the niche in digital marketing that you are focusing on.

A Moz survey revealed that more than 32% of respondents identified themselves as either “full-service” or “digital marketing” agencies.

The opposite is true. This survey also shows that successful and effective agencies always focus on one vertical.

They won’t service clients with half-baked plans. You can bet that if they are known for only one service, it is a good sign.

Take a closer look

* Content Marketing up focuses primarily on content creation 

* Hanapin Marketing is focused on PPC 

* SingleGrain is focused on Startup growth 

* ShoesString Videos is focused on video marketing

Your agency’s ultimate goal is to focus on one market and then launch all the services necessary to service that market.

2. Increase Your Web Presence with Online Directories

It is a great strategy to be listed on as many directories online as possible. Potential clients can find you through online directories without having to do anything. This can be more cost-effective than advertising.

There are many routes you can take. To start, you will need to be listed on the most popular directories such as Google and Yelp.

Focus on industry-specific directories such as directories for marketing agencies.

For instance, the Digital Agency Network is visited by most visitors who are looking for the best digital agencies. Your chances of being found online will rise if you are a member of one of these agencies.

3. A lead magnet is a great tool for your agency

To start a prospect’s journey, your agency will need a lead magnet, such as an eBook or Cheat Sheet, Templates, or White Paper.

Most site visitors won’t convert into leads unless they are given a reason.

You can use any lead magnet to get their contact information. Then, you can start nurturing them until they are ready to sign up for your agency.

WordStream’s lead magnet is a free PPC analysis tool.

Are you using a lead magnet correctly in your digital marketing agency in Los Angeles? King Kong, an Australian digital agency uses an eBook to attract interest and follow up on potential clients. Our blog contains more lead generation strategies for digital agencies.

4. Develop Case Studies from Your Successful Clients

Are you doing this often?

Your digital marketing agency’s success is a golden resource. You should be excited about the results they achieved for you, but don’t stop there.

Your agency website should include client case studies. Create a page to showcase these case studies and testimonials.

A survey by eMarketer found that 62.6% of respondents agreed that case studies are powerful tools to generate leads.

5. Become Your Client and Market your Marketing Agency

Although this growth strategy may seem counterintuitive, it is very effective if done correctly. Your results are the best way to gauge your expertise, clients know this. It is not about your ‘promises.

If you are your client it means that you are determined and ready to get results.

Truth be told, the results you get (perhaps a ranking boost in organic search for your agency site) can be used as proof that you can win new clients. This is it.

Neil Patel is an example of a content marketer who helps businesses. He uses content marketing to build his online brand.

6. Simplify Your Project Management Processes

Potential clients want to learn how simple your processes are when they first contact your agency.

They’ll be disappointed if it’s difficult and overwhelming, as they assume that you won’t drive growth for the business.

Your templates, reports, and strategy should be relatable. Your clients already face a problem with their business. That’s why they turn to you. It doesn’t have to be complicated.

7. Rank Your Target Keywords

If your Miami digital marketing agency focuses on SEO, this is crucial. How can you convince businesses that your agency can improve their Google search rankings?

This is done by showing the rank of your agency in organic search results.

You can rank “digital agency” even if it’s too competitive. However, you might rank for a less competitive term such as “digital company Chicago”.

8- Attend Virtual Events

There are many ways to find new clients and work with digital transformation over the past few years. As you may have noticed, virtual events help agencies and marketers. The COVID-19 pandemic has affected businesses and other trends around the globe. Companies and brands used to be very concerned about the physical location of digital agencies before the pandemic. Companies are now more open to working abroad with digital agencies. They only need to believe in the experience of the agencies in the same sector. Virtual events are becoming more important than ever.

Your agency can reap many benefits by attending virtual events. You can improve the skills of your employees and reduce agency expenses. Virtual events are also much cheaper than traditional location-based events. Virtual events are a great way to increase your network and save time.

Agency Growth Events is a great resource. These events were created with the mission of helping digital agencies find new clients, and partners, gain access to innovative technologies, and help grow their businesses. 

9. Use a flexible pricing model

Don’t make your agency pricing set in stone. Be flexible. It is important to be able to offer the best value for your services.

You’ll charge more if you don’t offer a flexible pricing structure. You’ll leave a lot of money on the table if you don’t have a flexible pricing model. 

Begin by getting to know your client’s needs and expectations. Next, present them with different pricing options that they will like. Let them choose.

10. Build a Repeatable, Scalable Process

As an agency, you need to have a process for everything. You should establish specific policies and procedures to scale. These policies and procedures should be your guideline for delivering deliverables.

Document your processes to make the system more scalable.

To automate your reporting process, you can use templates or tools. The list of best tools for digital agencies can be a great resource.

With tools such as Calendly, you can streamline appointments and other bookings. Do not waste your time creating proposals manually. Don’t waste your time writing proposals manually.

11. Work With The Right Team for Digital Marketing Agency’s Growth

The best agencies aren’t able to handle every aspect of their services. They outsource a lot to freelancers in order to hire the right staff.

There are so many things to do each day. Don’t let this make you feel overwhelmed. You won’t be able to grow your agency if you are too busy with fulfillment.

Delegate and outsource tasks that aren’t in your expertise. You can find the right people for any task, from keyword research to link building to the management of social media.

12. Collaborate and Leverage Influencers

A digital marketing agency cannot succeed by itself. Digital marketing agencies need to work with other agencies in the industry. How?

Hosting a Facebook Live session? Invite an influencer to share their tips. They will love it. Webinars can also be very powerful.

Invite influencers to promote affiliate programs. To reach your audience, contribute to helpful guest posts on industry blogs.

13. Streamline your onboarding process

Onboarding is the thin line between an agency that generates consistent leads, and one that struggles. Are you able to make your onboarding process seamless?

Process St offers a 3-step onboarding process to employees. You can also use the same approach to new clients.

Complex onboarding processes can send the wrong message to potential clients. They will assume that you have the same solutions.

Your first step to retaining clients is an easy and efficient onboarding process. Clients will move to your competitors if you make it difficult.

It is possible to simplify it by using fewer form fields (not more than 2) on the lead capture page.

You will only need their first and business names to reach a client. Once they are on your marketing funnel, all other information will be available.

14. Master Upselling and Cross-Selling to Maximize Your Profit

Finding new clients is vital to your digital marketing company’s survival. This is how you can ensure its continued growth.

It’s crucial to sell to clients who already know your brand. Clients shouldn’t leave after one-off projects.

If you sell your clients in the right way, you can open up new revenue streams. Don’t be pushy, or desperate. Instead, recommend complementary offers that offer additional value.

If you are a Google Ads PPC Agency and your client is coming to you because of that, you might be able to sell a Facebook Ads solution for your client to maximize their reach on both sites.

Cross-selling to clients is the same. Offer a greater value for a fraction of what it would cost if clients bought it from you or another agency.

15. Offer Live Video Packages

Whatever your specialization, ensure that your agency uses video to enhance clients’ experience. Videos can not only provide relevant information but also engage your audience and help tell your stories.

According to Livestream and New York Magazine polls 80% prefer to view a brand’s video than read a blog post, while 54% prefer to see video content from brands they support.

You should also offer video packages in your solutions. Video packages can be included in Facebook advertising agencies.

16. Optimize Your Agency Website

Your website as a digital marketing agency is your online billboard. This is what defines you and your agency’s identity. A lot of digital marketing agencies don’t invest enough in web design.

This is an opportunity for your business. You can start by improving the design of your website, and also On-Page or Off-Page SEO.

Also, ensure that your website structure is well-organized, include useful content, link to relevant pages, and network with other websites.

This will lead to high-quality backlinks to your website. Do not be too concerned with improving the client’s business, and don’t forget your website.

Your agency website should be attractive, ideal, and useful to clients before they sign the contract.

17. Take Advantage of the Best Tools for Digital Marketing Agency Growth

An agency that specializes in marketing can offer many digital tools to customers. An SEO agency in New York should have the most widely used SEO tools such as Ahrefs and Majestic.

A small business cannot afford many digital tools that will help them grow its business. The tools you use can help you promote yourself and show clients how they can benefit.

There you’ve it, the 16 effective tips to help take your digital marketing agency to the next level. You need to be a master in marketing a digital agency for steady growth.

Keep in mind that growth does not happen overnight. It takes time.

Keep it simple and try to get to know your target audience better. That’s where all marketing strategies begin, after all.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.