Yahoo and Bing might be considered competition, but Google’s dominance of the global search engine market is unlikely to change. 

Google is the dominant company in desktop search with an estimated 86.26% global market share. If your business doesn’t make the most of its services, it will be harder to realize your full potential.

Google is more than a search engine. This is part of the reason it’s so important for businesses. Many of the products provide in-depth Google sheets integration with each other. This streamlined approach allows your business to capture the attention of your target markets in many different ways when it is most important.

It’s time for your company to be tech-focused if you have been ignoring Google’s benefits for too long. We’ll be looking at some Google products and highlighting why it’s not a good idea to miss out.

Google My Business: The Importance

It’s not easy for any business to be found in the SERP. You can greatly increase your chances of standing out in the SERP by using Google My Business (GMB).

Google is careful not to endorse businesses that aren’t verified, as their number one priority is to display accurate information to users. A detailed GMB page can help you legitimize your business to Google and ensure that the algorithms recommend your company to customers who search for relevant keywords.

This process has many benefits. Google may give you a sidebar space to display when someone searches for your business. This prime real estate is known as the Google Knowledge Graph and has a prominent, clean location that naturally draws the attention of potential customers.

Google is constantly updating information on your business page to ensure that it displays accurate, relevant, and validated information. This is not just for your GMB page but all other review and citation websites. Google can’t determine the correct address or phone number if your NAP data is inconsistent. This could result in your business being less prominently displayed.

Google Reviews Lead to Growth

While most business owners recognize the importance of reviews, they don’t realize how influential they can be. Recent research has shown that 76% of people trust reviews online as much as personal recommendations from their friends. This dramatic statistic is made even more striking by the fact the average consumer only reads 10 reviews before deciding to trust a business. This means that it is essential to create positive outcomes for customers and share them with others.

Google Reviews offer more than just how customers feel about your products or customer service. Google Reviews can provide valuable insight into your company’s strengths and weaknesses, so you can make improvements and increase your brand’s longevity.

If you receive negative reviews, you can use them to address your concerns publicly and show that you will go the extra mile for customers who make mistakes. Similarly to this, 63% of customers will look at negative reviews to determine the legitimacy of positive ones. Don’t be afraid to use them to your advantage.

Google Reviews are important for brand visibility. You will attract more attention as a top-rated business in your field if you keep your star rating close to a perfect score. Google will recognize that your business is popular with people in your area and promote it further on the SERP.

Advertising Your Business Effectively

Google remains the undisputed king of ad platforms. While social media platforms such as Facebook, Instagram, and LinkedIn have made some progress, Google has unrivaled reach for businesses that want to promote their products and services. A paid media campaign that captures just a fraction of the audience of the Google Display Network will deliver exceptional results, with the ability to reach as many as 90% of internet users.

Every business wants to be on the first page of Google. You don’t have to spend a lot of money to do so. GMB can be used to boost your brand’s credibility, and rank in relevant searches if you have an effective SEO campaign. These campaigns can be made more efficient with SEO Tools.

A verified and optimized listing will help you attract customers who are highly qualified and give them vital information. You can reach the top of the SERP by encouraging customers to leave reviews and following a thorough approach to optimization.

Do not ignore Google any longer

It is becoming increasingly common for businesses to open e-commerce shops and expand their reach online. This is why it is important to ensure your brand is taking advantage of Google’s highly effective services.

Google products are crucial for growing your business in today’s digital world.

To learn more about how Kobe Digital can help your business achieve extraordinary results, contact us.