As you might know, the majority of people who visit your online store will not convert. If you are unsuccessful in getting them back, you can contact them by email and offer discounts or other perks.
Dynamic remarketing is the best solution to this problem as it allows you to convert past visitors and make conversions, and then acquire new customers.
Follow the instructions below if you want to implement Google Adwords Dynamic Remarketing in your Magento 2 Store.
What is Google Adwords dynamic advertising?
Google Adwords dynamic marketing is a campaign that shows ads to people who have previously visited your website or ads about products they’ve viewed on your site.
This marketing strategy is available to all online retailers, regardless of their size. Even if your online store only sells a few products, Google dynamic ads can still work for you. Dynamic remarketing has the technical advantage that you don’t have to create banners or images for products. All of it is automated and will display your product image in the ads. There are many ad templates that can be used to help you set up your ads. To increase the success of your ads, write your product description well.
How does dynamic remarketing work exactly? Google remarketing tags will automatically add users to your remarketing lists if they visit your website to view your products. Ads are shown to users based on this data.
How dynamic remarketing can help increase your online sales
Google dynamic remarketing allows you to create ads that are relevant and targeted at the right people at the right moment. Users already have an interest in your products when they visit your store to view products. You will be more likely to get their click and convert by providing more stimulation that catches users’ attention and leads to higher conversions. This approach can be used to retarget any segment of visitors from your site, including past buyers, product viewers, cart abandoners and general visitors. It’s possible that your potential buyers will make a purchase if the ads are tailored to them.
How do you set up Google Adwords dynamic advertising?
Step 1: Install Magento 2 Google Tag manager
It’s great to equip your Magento 2 store with a tool that streamlines tag management and allows you to quickly add dynamic remarketing codes. We recommend Kobe Digital Google Tag Manager.
Install Magento 2 Google Tag Manager
- Log in to your admin account. Select Mageplaza >Google Tag Manager > Settings
- Allow the extension
- Get a Container ID after creating a tag manager account.
- Paste the Container ID into the Google Tag ID field
Step 2: Install Google Analytics Universal
In your Google Tag Manager account, add a new tag. Next, select the Google Analytics: Universal Analytics tag templates in the tag configuration.
Select the Track Type Page View to add your Google Analytics property. Next, choose All Pages as your firing triggers to create a basic Google Analytics install in which Google Analytics tags will fire on each page of your website.
Step 3: Create an audience segment
- Register a Google Adwords Account.
- Navigate to the View. The View will open and you’ll be able to see the section that you wish to use
- Open Reports
- To create an audience segment, click on the Add segment button
Step 4: Set up an Adwords campaign for remarketing
- Log in to your Google Adwords Account
- Choose to only deliver ads through Google Display Network in the Campaigns section. Launch your campaign and increase your online sales.
Step 5: Create your ads and verify the campaign.
After you have set up your campaign, you can start creating dynamic ads using templates from Google Adwords Ad Gallery. Your dynamic remarketing must work properly. You should immediately fix any unexpected errors.
Get started with dynamic remarketing today!
This guide should help you quickly and easily add Google Adwords dynamic advertising to your Magento 2 site.
Do not hesitate to ask questions via the comment section.
