Your advertising campaign should include pay-per-click advertising. You might be familiar with Google Ads (formerly Google AdWords ). ) Your ads will appear in top search results using the Google Ads program.

These ads are great for generating leads. Visitors who have clicked on an ad via PPC are half as likely to convert than organic visitors.

PPC allows you to invest in reliable leads.

Google Ads is a great way to get more leads for your business. You might not be making the most of these extensions. They will allow your company to increase leads and nurture them toward conversion.

This page will talk about six Google Ads extensions you can use to improve your campaign. 

1. Extensions at the location

If you have a local business, the location extension is a great option for your Google Ads campaign.

This symbol is displayed alongside a map symbol. This feature can help you attract local customers.

Mobile users can click on an ad to get directions and view the map right away.

This feature makes it easy for people who are always on the go and need to find the right company.

These extensions can be very helpful to bring in local customers. Prospects can see your address and locate the right place.

This feature can be used to increase local traffic. 

You mustn’t use the location extension if you want to attract customers to your business.

Your customers shouldn’t feel that they have to come to you for a plumber or electrician.

Location extensions are a great way to attract and guide customers. They drive business to your company’s address.

2. Sitelink Extensions

Sitelink extension allows you to add multiple links to your ads. 

These links take customers to specific pages on your website.

This will tell you how many people clicked on your ads as compared to the main link. This will give you insight into your customers and what they are looking for from your website.

These links appear at the bottom of your ad in either one line or as small paragraphs below them. Google will decide which format you should use. Make sure your links look great both in and.

These hyperlinks can be used for seasonal or short-term campaigns

You can direct users to your seasonal event and attract them to your company.

Sitelink extensions can also be beneficial for mobile users. They don’t require users to click on multiple pages. Leads are more likely to convert because it eliminates additional steps.

3. Extensions are available by calling

You can use the extension to encourage leads to contact your business. Your phone number will be displayed in your ad.

This extension generates leads for your business. You can track the number of people who click on your ad and then call your business.

This will show you the return on investment (ROI).

The call extension tool can be used to help leads call your company. 

4. Click-to-text extensions

Many leads are willing to call your company using the Google Ads extension. These leads may be captured using your PPC ads.

These leads are captured by the click-to-text extension and messaging extension

This is a great option for leads who prefer messaging over calling or who search on mobile.

You can send a text message to your audience by clicking on the ad. Prospects will be able to interact with your ads to capture leads.

Customers don’t like being left out when leads aren’t available.

You can capture these leads by adding the click-to_text extension.

5. Callout extension

The Callout Extension is used to give more information to your ads. You can add descriptive elements to encourage your audience to choose your business over other businesses.

Many businesses include specific attributes about products, services, or business. Customers will choose your business to be their first choice.

These sentences are short descriptions of the business and not long lines.

You could offer “free shipping”, same-day delivery, and custom plans. These are key phrases that customers will use to attract them to your company. 

6. Structured snippets

Structured snippets let your business add more information to your ads. To categorize your company and draw people to your website, you can use structured snippets

If you’re an HVAC company, your snippet may include “Services Installation, Repair Tune-up Inspection”.

This tells your audience you offer heating and cooling services. 

Which ad extensions are available automatically?

Google automatically creates extensions to your ads using. 

Check to make sure your ads are not using any automated extensions

1. Go to the “Ads & extensions” tab in your Google Ads campaign and click on “Extensions”.
2. Scroll down to the bottom, and click on “Automated extensions”
3. Click on the “More” menu option at the top of the page and then choose “Advanced Settings”.

This page will show you which Automated Extensions have been enabled. They can be disabled or enabled.

This table shows that Google can automatically display Sitelink, Callout, and Structured Snippet extensions.

Google Ads Ads Extensions – Share your experiences

Google Ads is a great way to reach more qualified leads. This extension can help you get more leads.

Find out how to run a successful Google Ads Campaign.