It’s not hard to see that AI is all around us. It is everywhere. Voice assistants, business process automation, and photo editing are a few of the ways it’s used. AI can also be used to create new content.
What is Generative AI?
The so-called “generative AI” analyzes an enormous set of data including text, images, and sound files. This analysis is used to create new content that is similar but different enough from the dataset.
As they analyze the data, the algorithms become more accurate and produce content that matches the expected result more closely.
Today, businesses are adopting the technology at a rapid pace. The topic is a hot one. Siemens has released a web application based on generative AI to discover better system architectures. Microsoft will release its new product in June. It uses OpenAI’s Generative Pretrained Transformer-3 (GPT-3), which allows non-professionals to write code using natural languages. BMW displayed AI-Generated Art in one of its campaigns. We bet you will see more news about generative AI as you read this article.
Digital businesses are therefore very attractive to all types of business. It is already beginning to transform the process of marketing. Take a look at how AI can be used to improve marketing.
How to Use Generative AI for Marketing
Text Generation
AI is already used to create specific types of content, freeing time for content producers to get ideas and gain insights into popular topics.
Today, however, many tools do much more. They can generate unique product descriptions, ad copy, and subject lines to use in outreach campaigns. You only need to enter keywords and AI will generate a text within seconds!
It doesn’t end there. For example, uses AI-generated avatars as part of a trial version of its software.
Video Script Generation
Do you believe you can distinguish between good and bad video content? You sure can! AI can do better!
Moments that engage the audience are a part of every successful video story. AI is not able to create smooth feature-length films with smooth storylines. Character creation, too, is limited. A customer training video that uses a synthesized voice and a fully AI-generated speaker is possible with generative AI.
It is also believed that, in the future, the technology will guide the production team towards better storylines, twists, and dialogues, so that viewers don’t look away from the screen. It would be able to do this by simply analyzing web data.
The latest short film generated by GPT-3 isn’t bad at all. The AI was able to write the entire screenplay with only a few lines of dialogue. How did it manage to do this? It did this “simply” by analyzing 175 billion parameters in its training data. Click here to see it!
Deepfakes
These videos are generated by AI and look realistic. They can be used to train employees, educate students and promote products. The production process can be relatively cheap and quick. Thanks to generative AI, the person in the video can address each client individually by name in their native tongue.
will explain how the project PepsiCo works. This allows fans to send customized videos to friends. Lionel Messi addresses viewers in 8 languages and by name!
Shatbots Dialogues
Sales conversations are taken to the next stage when you have unique, personalized responses at your fingertips. Chatbots have traditionally been scripted, and they need to make use of more natural language or machine learning.
AI-powered chatbots and customer service bots, which use external databases, are capable of more effective conversations, can respond to complex questions from customers, and may even escalate to human agents in some cases.
Several companies have already adopted this technology. Bank of America is a good example. Its Virtual Assistant powered by generative AI interacts with customers using text, voice commands, or tapping options in a natural language.
What are the benefits of Generative AI for businesses?
High-Quality Content
All actions are based on data, so there is a greater chance of achieving the goal and a reduced chance of an error. AI-powered tools help create more engaging content by applying content that has gotten better responses from customers in the past.
The AI-generated by Generative can polish copy already written, resulting in more engagement and clicks.
Budget and Time Efficiency
AI has undoubtedly begun to reduce the mental workload of marketers on a day-to-day basis. It can produce thousands of personalized versions of copy for each user and every platform, and incorporate SEO and data. It would take a manager an entire lifetime to complete this list. If you want to save time, then you’ll know what to search for.
Generative AI tools also create realistic images that can be used in your campaigns. This allows you to save time and money by not having to do photoshoots or create new materials.
Optimization Opportunities
AI-generated content is optimized to suit any task. No matter if it’s SEO optimization or platform optimization. It can also edit and update existing content in response to changes in marketing strategies or global context.
Content Personalization
As opposed to mass marketing, segmentation, and individualization have become increasingly important. Customers expect a highly personalized approach and special attention today. It’s impossible to reach this level of personalization without generative AI tools.
AI is data-driven and automated, so it can track, analyze and interpret consumer behavior more accurately and across multiple channels. With all of this information, it is possible to create customized customer journeys that are tailored to their needs. It can also react quicker. This combined approach offers customers much greater value than the traditional human-only approach.
Do not get us wrong. There will come a moment when a sales representative will take the initiative. However, the machines will work perfectly up until then.
Automating manual processes
Digital marketing requires a lot of repetitive work. Imagine that tasks like updating content, reading, and opening emails, responding quickly to customers, and generating new ideas could be automated. Then, marketers can spend more time on tasks that require a personal touch.
Top 9 AI-based platforms for marketing automation
Let us show you some AI-based generative tools that will take your marketing to the next level.
Synthesia
Synthesia generates personalized videos using AI. The results are amazing. It only takes a few moments to complete the process. The content can also be translated into over 40 languages. This means that the person speaking on the video looks natural in any language.
Create 100% realistic videos that are highly personalized for corporate, educational, or sales purposes.
Opentopic Inc
Opentopic’s cognitive technology can create and segment audiences, analyze tweets, blog posts, social media content, and videos, and then categorize the content and recommend it to specific target audiences.
OpenAI
OpenAI can be used for almost any language-based task — such as semantic search, content creation, translation, chatbot natural dialogue, and customer service. While it works best in English it can also translate a sentence using only a few other sentences.
Skyword 360
Skyword 360 is an online content marketing platform. The platform is backed by information about customer profiles and the stages of the purchasing process, so professionals can create texts that align with their marketing strategies and are well received by customers.
Contentyze
The advanced AI technology of the app allows you to generate any text by simply typing in the first sentence or headline. You can also rewrite text later by copying and pasting it.
Clarifai
Clarifai, a platform of deep learning AI for computer vision, automatic speech recognition, and natural language processing helps you to gain insights from images, videos, texts, and audio. You can review any type of content faster, such as service reviews or social media posts.
Phrasee
This tool helps you to create personalized customer journeys that deliver relevant and personal messages to your target audience. It will also help to ensure they are delivered to the right people, at the right time, and in your brand voice.
OneSpot
OneSpot, a tool for content personalization, will deliver targeted and personalized content to every site visitor or newsletter subscriber. This software provides information about the behavior of users and the performance of content so that you can create and deliver messages to your market.
Persado
Persado, a platform for natural language generation, is trained to understand the preferences of individual users on various language elements. Based on these data, it generates content that resonates with them.
Datagrid
Datagrid develops AI software to automatically generate whole-body models. The Generative Adversarial Network technology (GAN), which synthesizes pictures of people that never existed, creates new images that look like humans. Images in high resolution can be used to advertise online and for online stores.
Rosebud.ai
Rosebud.ai can create model faces for advertising campaigns. It can also easily customize the model to the target audience based on age, demographics, and other factors. It can also animate images.
Wrapping up
The tools that are based on AI-based generation have a lot of potential for creating content in all industries and businesses. They should never be viewed as a threat that could lead to managers losing their jobs. This is a time- and money-saving method to provide customers with a more personalized, fast response. It’s a pretty cool idea. It sounds sexy to say “Ad Creatives Produced by Generative AI”.
