What is the first thing that people think of when they hear “business?” A conference is it! It’s a great way to meet new clients and gain the attention of top professionals in your industry. But sometimes it can be hard to stand out at conferences. Here are some ways to generate more leads for your company by attending conferences.
Although it may seem daunting to generate conference leads, it is not impossible. This article will discuss three simple ways to generate more conference leads. These are targeting the right audience and asking the right questions.
What Are Conference Leads
These are the people who expressed an interest in attending a conference you’re organizing. These people can be qualified prospects but also include those who are just curious about the event, and might or may not attend during the planning phase.
There is no one right way to generate leads at your conference. It all depends on your brand, your team, and your business.
Some of my favorite lead-generation methods are email marketing campaigns that trigger automated emails (like MailChimp), and social media posts that include call-to-action buttons (Facebook Ads), simple webinars, or email newsletters.
Gathering the list of attendees from previous years is the first step in generating leads for the conference. You can ask everyone who attended the previous year if they would like to go again in 2023, or you could do a more detailed process (e.g. an online survey).
You must have these leads! Don’t make last-minute changes to your conference. Make sure you have the names in place before you begin planning next year’s event.
Promoting your conference online Can You Generate Conference Leads?
The next step after you have compiled your attendee list is to contact them. There are many ways to do this but I have found that the following is what works for me.
1. Make use of social media – Social media platforms like Facebook and Twitter are great for generating leads. They’re free (unlike email subscriptions) and accessible by anyone, and people will often share their thoughts and opinions on these posts.
It doesn’t hurt to put effort into each post! You can even make mini webinars you can share on social networks.
2. Email marketing is a great way for people to stay in touch. It’s simple and doesn’t need a website or app. Your audience can opt-out of receiving future emails if you don’t need them (unlike Twitter).
MailChimp is a great tool for newsletters. Make sure your subject line clearly states “Conference Leads” to let them know what content you will have inside.
3. You can create a landing page. When someone clicks on the email address of one of these leads, they will be directed to a page that allows them to collect their information. This part is interactive and encourages people to comment about your conference.
4. Facebook ads- This is a great way to get more leads if you already have a Facebook audience (which most people do). If they already like your page, don’t spam them with irrelevant links or posts. This will turn off potential attendees who want more information.
5. Google AdWords – Google Ads is similar to Twitter. Anyone with a computer can place an advertisement on any website. This is a great way to get more leads if you target specific keywords.
6. Google Analytics – This is the best way to track how many people visit your website via social media and email marketing campaigns. If it isn’t already, it will show you when and which page they visited.
Search engine optimization techniques such as SEO ranking can bring people to your site. Make sure you add this information!
7. You can use an email marketing services in Las Vegas to get leads. However, it is a more complex way to do this. You may already be using MailChimp. If so, there are some options available that will send emails to people based on who signed up for which type of information (like updates about conference proceedings).
If you need something simpler, AWeber and Infusionsoft are great options. Just make sure to create landing pages for visitors to sign up.
8. Blog – This is a simple way to make a blog and something most people use every day: writing! This method can be very cost-effective if you already have a blog. to increase your leads.
Make sure you promote your posts on social media as well. It doesn’t hurt to at least do some of the promotion!
9. Post on LinkedIn – LinkedIn has many ways to get more leads, but one thing that most people overlook is posting directly in the member directory.
If someone has been a LinkedIn member for some time, they might be more inclined to click on your link.
A 5-Step Strategy To Generate Leads from Conferences
Here’s how to get leads at your conference.
Step 1 – Create an email list
This is the most crucial step. Without it, there will be no leads. We recommend that you create a signup form for your newsletter on your blog or website.
If you don’t see this as an option, or if people haven’t signed up via social media (like Facebook), add one of these forms now.
- Email Opt-In Form How to Set Up an Email Opt-In Form on a Blog.
- Register for our email course to learn how to
- Create an opt-in email form that works!
Step 2 – Generate awareness
This is the final step in promoting your conference.
This is easiest if you create content about your event. But don’t forget to use social media – you can use Twitter chats or Facebook groups to increase engagement from potential attendees.
Update LinkedIn, Google+, and Instagram. These posts should be posted directly to relevant communities.
Step 3 – Generate interest
Next, get people excited about your event. You can do this by creating a Facebook Event Page, but it is also possible to use Google+, Instagram, and LinkedIn to increase awareness via social media.
It doesn’t matter if you have an invitation; just post the link on the channels relevant to your audience (e.g., groups or conferences related to your conference).
You must target a niche market by providing this content. You should not only post updates to communities but also consider posting to a relevant Facebook group and/or Twitter chat.
Step 4 – Generate registrations
The final step is to register for your conference. This can be done via email marketing, but remember that the more people who are interested in your event, then the better.
It’s not worth sending emails to people who don’t care about them. Make sure you create content that is relevant to the topics attendees are talking about and use social media for engagement (just as in Steps 2 and 3).
Step 5 – Get attendees
Finally, get people to come to your conference. You can do this by giving them a coupon code or a freebie they can use at your event.
A prize draw could be offered to those who attend. This could include a t-shirt or keyring, a conference swag bag, or even an iPad. This will encourage people to register and spread the word about your event.
Follow up with conference leads (the right way)
Once you have conference attendees, it is time to follow up with them. Many people are confused by this: they send out an email or newsletter and then forget about the leads.
Here are some ways to effectively follow up with your audience so you don’t waste your time on leads that won’t register or worse, that won’t come back.
1.) Make sure they are aware of when registration opens. It is important to let potential registrants know the date and time of their event/session so that they can plan.
2.) Make sure they are aware of when registration closes. Also, let them know the time frame in which you can register. This will ensure that people don’t register on the last day and stop coming!
3.) Give them a link for your event page If someone registers for an event but has not received any information (name of speaker/date, etc. You should send them a follow-up email or email letting them know their details.
4.) Continue to follow up with leads until everyone has paid for the conference- You must never stop following up on leads. Even if they do not register, you can still email them! When all registered attendees have paid, it’s a good idea for you to send an email or text message confirming that everything is clear.
5.) Follow up with people who have not yet registered- In case someone doesn’t get back to you after two weeks, make sure you ask why.