Eric is excited about the new inventory at his car dealership. He places an advertisement in the local paper inviting people to come to his dealership to take a test drive. He waits for a month before he sees any sign of people visiting his dealership to test drive his cars.

Eric could have promoted his test drives with a Facebook lead advertisement. This would have been a different outcome. Facebook lead ads can be a powerful tool for businesses to increase their leads. What are they?

We’ll answer your questions in this post:

1.  What is Facebook lead advertising?
2.  How can I create lead ads for Facebook?
3.  How do I optimize my Facebook lead-generation ads to get the best results?

What are Facebook lead ads and how do they work?

Facebook lead-generation ads are designed to help businesses get more leads. These ads are designed to provide useful information for companies about their audience.

You can use Facebook lead ads to:

1. Invite your contacts to sign up for the newsletter
2. Send them a special offer by email
3. Invite contacts to make an appointment
4. Send a coupon code to their email
5. More

In return for their information, lead gen ads let you offer something of value to your target audience. It allows you to identify leads that you can nurture and convert into customers.   

7 steps to create Facebook ads

These steps will help you set up your lead ads for Facebook to generate leads

1. Log in to your Business Administrator Account

You can get one through Facebook Business if you don’t already have one.

2. Make a new campaign

Click on the (+ sign) to create your campaign. This blog post contains a checklist that will help you set up your ad campaign for success.

3. Select the goal of “collect leads to your business”

This goal will allow you to create a Facebook lead advertisement. You can’t create a Facebook lead advertisement if you don’t set this goal.

4. Your ad parameters

Before you can create and design your Facebook lead ad you must set the parameters. These are the parameters that you will choose:

1. Your target audience: Who are you trying to reach with your ads? To ensure that your ads reach the right people, you can define your target audience qualifiers.
2. Placement: How do you want your ads placed? Facebook has many Placement options There are many options, so it’s important to pick the one that suits you best. If you’re not sure, Facebook can help you pick the placements.
3. Budget: How much money do you want to spend on your ads? So you can know how much you are spending, you should determine your lifetime budget. To make sure you don’t spend too much, break down your lifetime budget into daily budgets.
4. Schedule: When and how long do you want your ads running? You can set the time and duration of your ads so that they appear only when your audience is most likely.

5. Make a new lead form

After you have filled in all the necessary information, you can create a new lead page. Although Facebook allows you to reuse existing lead forms, this will be your first time creating one.

6. Add a context card

Facebook considers the context card optional but strongly recommends that you use it. The context card adds an extra step between clicking on the ad to see the form. You may wonder, “Why would you put something that blocks users from accessing the form?”

Context cards can be very useful in convincing leads to provide their information. Assume you want people to sign up for your loyalty program. Your ad copy should mention that new members receive a 30% discount.

A person sees the ad and is interested in the 30% discount. This user might be hesitant or have questions. What is the cost of joining your loyalty program?

Are there any other benefits you can receive? They may not be interested in filling out the form if you ask them directly. A context card is a great way to answer these questions.

You can share the perks of your loyalty program, the cost to sign up, and other details about you and your company. This can make a big difference in getting people to complete your form. To take advantage of this feature, you should write some copy for your context cards.

Give information about yourself and the services you offer. Make sure to explain why you want them to give you their information. Your Facebook lead generation ads will perform better and receive more submissions if you create compelling context cards.

7. Choose the information that you would like them to complete

You must decide what information you wish to collect from your audience when you create your Facebook lead ads. Facebook offers many options to you regarding the information that you can gather, including the following:

You don’t have to ask for too much information. Too many fields could cause people to abandon your form without completing it.

Ask for as little information as possible. It is possible to follow up with the company later to get more information. Most companies won’t ask for your name and email address.

To see if your ad gets more engagement, you can always add more submission lines. After you have completed your form, your ad can be launched and you can start to attract leads.

Five tips to drive conversions

Now that you’re familiar with how to create Facebook lead-generation ads it’s time for you to see how you can make them stand out from the rest. These are five tips to help you generate leads on Facebook.

1. Be specific about your target audience   

Facebook offers advanced targeting options that can be used to target your business. This is one of the greatest advantages. Facebook allows you to target more qualified leads by refining your audience targeting. Your audience can be targeted based on their education, relationship status, and hobbies.

These targeting parameters will allow you to target the best leads and place your ads. These buyer personas will be a huge help. Based on data about real customers, buyer personas are fictional representations that you create of your customers.

These personas provide in-depth information to help you target new leads more effectively.

2. When to run your ads

We mentioned in the previous steps that you need to decide when your ads should run. Some businesses may skip this step and allow their ads to run at any time. You should create a schedule if you want to maximize the effectiveness of your ads.

Schedules ensure that your ad is displayed when leads are most likely to engage with it. Your audience won’t engage with your ads at nine in the morning if they don’t normally use Facebook. While it may take some experimentation to find the perfect time, you should aim to run your ads when your target audience is most likely to complete your forms.

For example, if your ad is most likely to be seen by people at 10 a.m. and they are not responding to your forms until 6 p.m. then it might be better to run your ad between 6 p.m. and 10 a.m.

To capture these leads.

3. Use creativity in your ad copy

A Facebook lead ad must have a creative copy that encourages people to click on the ad and engage with it. Make sure your ad copy grabs your audience’s attention and encourages them to complete your form. Make your ads more engaging by:

1. Use a compelling visual to draw people into your ad
2. Choose a Call to Action (CTA) which tells people what will happen if they click it
3. Be clear and concise in your ad text

You can increase the number of form submissions by creating compelling and creative ads.

4. Know your audience in the sales funnel

To get the best out of your Facebook lead generation ads, pay attention to the sales funnel where your audience is so that you can offer the most relevant offer. Your audience’s journey to conversion is called the sales funnel. These are the steps of a primary sales funnel:

1. Awareness: Your brand is known by people.
2. Take into account: People can see the options available to them, beyond your business.
3. Evaluation: This is where people evaluate your business and compare it to other companies to find the best company for them.
4. Action: People take action by filling out forms, purchasing products, and using your services.

You need to understand where your audience is in the sales funnel before you can target them with the correct type of ad. To get people to sign up, you might offer them free information, or even a trial, to reach them at the top. If you are targeting people at the bottom of your funnel, you could offer them a coupon or a discounted subscription price to encourage them to sign up.

Your Facebook lead ads will be more successful if you make the right offers at just the right time.

5. Optimize and test your ads

A stagnant ad campaign won’t get you the results that you want. To get better results for your company, there’s always room for improvement in your ads. You can drive success with Facebook lead ads by taking the time to assess your ad’s effectiveness and testing new versions.

Keep track of your metrics when you launch your Facebook lead-generation ads. This will allow you to monitor how your ad performs. Monitoring metrics can be done like this:

1. Impressions
2. Clicks
3.  Click-through Rate (CTR)
4. Conversions

These metrics will give you insight into how they are performing for your audience. If you have high clicks but not many impressions, it may be time to reevaluate who your target audience is to ensure you are targeting the right people. To catch your audience’s interest better, you might consider revising your ad copy (like your visual element).

You may need to revise your form if you notice that your CTR is high but that conversions are low. Your form may be too long, which can discourage your audience from filling it out the form. You can create the best Facebook lead-generation ads for your company by tracking, evaluating, and testing.

With Facebook lead ads and Kobe Digital, you can convert more people!

Facebook lead ads can help you grow your business by attracting more leads.