Your marketing campaign’s success is determined by the ability to target the right audience, whether you are advertising on social media platforms such as Facebook or creating targeted content for your site.

Facebook customer match marketing allows you to target the right audience, thereby increasing conversions and revenue year after year.

How does customer match marketing work on Facebook? This page will discuss custom audiences, Facebook Retargeting, and many other topics.

Contact one of our experts to learn more about Facebook custom audiences and how they can benefit your business.

Different types of customer match marketing via Facebook

Facebook offers many ways to create customer-match marketing campaigns.

These are some of the ways that you can reach your ideal audience.

Customers lists can be used to create custom audiences

Do you have a list of where customers shared their information? This includes customers who have shared their information via email subscriptions or forms on your website.

These customer lists are very effective as they allow you to market to people who already show interest in your company. Users won’t give you their contact information if they don’t wish to be contacted by you.

Remember to comply with the General Data Protection Regulation. This means that all information submitted to Facebook must be legal.

Click the button below to see the steps to create custom audiences using customer lists for your Facebook marketing campaign.

Website visitors can create custom audiences

A custom audience is a great way to make advertising more affordable.

Your ads will target people who have visited your website before you create a custom audience.

How do you find out who visited your site? Your Facebook pixel! Facebook pixel is an embedded code on your website that allows Facebook to track user actions such as adding items to their cart or filling out lead forms.

Based on the information that the Facebook Pixel provides, you can create an audience of your website visitors based on how they interact with your site.

To skip to the step-by-step instructions on how to use website visitors to create your audience, click the button below.

App activity can be used to create custom audiences

Do you have an app for your business? Are you interested in using Facebook retargeting for another product or service to reach your customers?

Facebook customer match marketing allows you to create a customized audience based on app activity. You can create a custom audience based on specific actions taken by users via your app, just as you can with website visitors.

Lookalike audiences

Advertising to like audiences can be a great way of expanding your market.

These are people who have traits in common with your customers.

Let’s take, for example, the following traits shared by your target audience:

1. New homeowner
2. Household incomes of $100,000 and more
3. Married
4. No children

These users would make up your lookalike audience. To create the ideal lookalike audience, you will need to give Facebook a group of 1,000 to 50,000 of your top customers. This group should be based on factors such as lifetime value, total orders, engagement, and total order size.

Click the button below for step-by-step instructions on how to implement Lookalike Audiences.

Other custom audience options

This page covers custom audiences based on customer activity, website activity, and app activity. But there are many more options!

Facebook allows you to create custom audiences using the following Facebook sources

• Video: Build an audience by analyzing the number of people who viewed your Instagram or Facebook videos.
• Lead Form: Build an audience by identifying users who have opened or completed lead forms on your Instagram or Facebook ads.
• Instant Experience Build an audience by analyzing users who opened your Instant Experience via Facebook or Instagram.
• Insta business profile: Build an audience by analyzing the interactions of users with your profile on Instagram.
• Events Build an audience by analyzing the number of people who have interacted with your Facebook events.
• Facebook Page: Build an audience by interacting with your page on Facebook.

Traditional Facebook advertising vs. customer match marketing

Imagine a zero-waste approach for your Facebook marketing. That’s what Facebook custom audiences can offer.

While social media marketing allows you to target a particular audience with your campaigns, customer match marketing on Facebook is a way to go one step further.

Facebook custom audiences allow you to market to people you know are interested in your products and marketing services in Phoenix.

This is the difference between customer match marketing and traditional advertising on Facebook.

• While traditional Facebook advertising allows for targeting a particular audience, it is not possible to predict how many people will be interested in your ads.
• Customer Match Marketing on Facebook lets you target specific users who have visited your website or taken a particular action on it.

What is the difference? The difference? Facebook customer match marketing has a higher return on investment (ROI) since you are remarketing a product/service to people who have shown interest in your company.

Facebook custom audiences: How can your business benefit

Here are some ways that your business can profit from Facebook retargeting using Facebook custom audiences.

1. You will save money

Consider the difference between advertising a sectional sofa to someone who lives in a studio apartment and someone who owns a home.

Most likely, those who live in studio apartments won’t be interested in a sectional sofa, but those who have a home might.

Advertising to a general audience is likely to result in a lot of people not being interested in your products or services. You still have to pay money to advertise to them, even though they are only a small portion of the whole group you are targeting.

Facebook customer match marketing allows you to advertise to only those people who have a home.

Facebook custom audiences can save you money. Every person who sees your ads has the potential for conversion, unlike before when you had to pay to advertise to people who may not be interested in your products.

2. You will sell more products

You’ll be able to sell more products if you use Facebook custom audiences.

Facebook custom match marketing saves you money and allows you to target more people and sell more products. Your budget will be more effective in getting your ad to people who are already interested in your product, thereby making them more likely to buy your products.

3. Increase brand awareness

If you use Facebook custom audiences in your campaign, you have the option of advertising to similar audiences.

These audiences share the same ideal qualities as your customers and it opens up the doors to new, untapped audiences that you have never before.

This audience is likely to be similar audience to your contacts or remarketing lists. They are more likely to have never heard of your company before.

Brand awareness is not limited to lookalike audiences. Facebook’s retargeting ads using custom audiences result in a 10466% increase in branded searches. That’s astronomical!

How to use the various types of customer match marketing on Facebook

We have provided step-by-step instructions that will help you seamlessly integrate Facebook custom audience targets into your campaign.

Continue reading to learn more!

Creating custom audiences via customer list

First, create your customer database before you can create a custom audience. The following information should be included in an Excel file:

1. Email address
2. Telephone number
3. First and last names (different columns).
4. Date of birth
5. Gender
6. Age
7. Country

In addition to the customer number, you will need to include a country code. The next step is to upload your information on Facebook.

1. Navigate to Facebook Ads Manager
2. Open “Audiences”
3. Click “Create Custom Audience” then “Customer list”
4. Click “Add to your list”
5. Choose “Original Data Source” from the dropdown menu, and then upload your Excel document to a.csv format.
6. Click “Next” to name your audience, add a description, and click “Next”.
7. Wait!

Once you have uploaded your data, Facebook will create a customized audience for you based on the data.

Creating custom audiences via website visitors

Custom audiences that are based on website visitors can be integrated like custom audiences via customer lists.

1. Navigate to Facebook Ads Manager
2. Open “Audiences”
3. Click “Create Custom Audience” then “Website”.
4. Facebook Pixel:
5. To determine the actions that you want to take to reach your target audience for your ad, create a rules section.
6. Give a brief description of your audience.
7. Click “Create Audience”
8. Below are the details for the pop-up

Creating custom audiences via app activity

These steps will be similar to custom audiences via website visitors and customer lists.

1. Navigate to Facebook Ads Manager
2. Open “Audiences”
3. Click on “Create Custom Audience” then click “App Activity”
4. Name your audience by adding people to it
5. Click “Create Audience”>

Integrating lookalike audiences

These steps will help you create an audience that is similar to yours:

1. Navigate to Facebook Ads Manager
2. Open “Audiences”
3. Click “Create an Audience Similar to”
4. Choose your data source, audience location, or audience size
5. Click “Create Audience”
6. Wait!

Facebook can take up to six hours to build your Lookalike Audience.

It is time to use Facebook’s customer match marketing.

We’ve done our job if we can convince you that customer matching on Facebook is worthwhile. We know how difficult it is to run your own business, even though we have provided step-by-step instructions.

Kobe Digital is a great option if you don’t have time to create your Facebook custom audiences and Facebook retargeting ads.

Our social media specialists are experts in Facebook advertising. Did we mention we are a Meta Business Partner?

Contact Kobe Digital online today if you are ready to work with a digital marketing agency in Miami that can create Facebook ads that generate conversions and revenue.

Your marketing campaign’s success is determined by the ability to target the right audience, whether you are advertising on social media platforms such as Facebook or creating targeted content for your site.

Facebook customer match marketing allows you to target the right audience, thereby increasing conversions and revenue year after year.

How does customer match marketing work on Facebook? This page will discuss custom audiences, Facebook Retargeting, and many other topics.

Contact one of our experts to learn more about Facebook custom audiences and how they can benefit your business.

Different types of customer match marketing via Facebook

Facebook offers many ways to create customer-match marketing campaigns.

These are some of the ways that you can reach your ideal audience.

Customers lists can be used to create custom audiences

Do you have a list of where customers shared their information? This includes customers who have shared their information via email subscriptions or forms on your website.

These customer lists are very effective as they allow you to market to people who already show interest in your company. Users won’t give you their contact information if they don’t wish to be contacted by you.

Remember to comply with the General Data Protection Regulation. This means that all information submitted to Facebook must be legal.

Click the button below to see the steps to create custom audiences using customer lists for your Facebook marketing campaign.

Website visitors can create custom audiences

A custom audience is a great way to make advertising more affordable.

Your ads will target people who have visited your website before you create a custom audience.

How do you find out who visited your site? Your Facebook pixel! Facebook pixel is an embedded code on your website that allows Facebook to track user actions such as adding items to their cart or filling out lead forms.

Based on the information that the Facebook Pixel provides, you can create an audience of your website visitors based on how they interact with your site.

To skip to the step-by-step instructions on how to use website visitors to create your audience, click the button below.

App activity can be used to create custom audiences

Do you have an app for your business? Are you interested in using Facebook retargeting for another product or service to reach your customers?

Facebook customer match marketing allows you to create a customized audience based on app activity. You can create a custom audience based on specific actions taken by users via your app, just as you can with website visitors.

Lookalike audiences

Advertising to like audiences can be a great way of expanding your market.

These are people who have traits in common with your customers.

Let’s take, for example, the following traits shared by your target audience:

1. New homeowner
2. Household incomes of $100,000 and more
3. Married
4. No children

These users would make up your lookalike audience. To create the ideal lookalike audience, you will need to give Facebook a group of 1,000 to 50,000 of your top customers. This group should be based on factors such as lifetime value, total orders, engagement, and total order size.

Click the button below for step-by-step instructions on how to implement Lookalike Audiences.

Other custom audience options

This page covers custom audiences based on customer activity, website activity, and app activity. But there are many more options!

Facebook allows you to create custom audiences using the following Facebook sources

• Video: Build an audience by analyzing the number of people who viewed your Instagram or Facebook videos.

• Lead Form: Build an audience by identifying users who have opened or completed lead forms on your Instagram or Facebook ads.

• Instant Experience Build an audience by analyzing users who opened your Instant Experience via Facebook or Instagram.

• Insta business profile: Build an audience by analyzing the interactions of users with your profile on Instagram.

• Events Build an audience by analyzing the number of people who have interacted with your Facebook events.

• Facebook Page: Build an audience by interacting with your page on Facebook.

Traditional Facebook advertising vs. customer match marketing

Imagine a zero-waste approach for your Facebook marketing. That’s what Facebook custom audiences can offer.

While social media marketing allows you to target a particular audience with your campaigns, customer match marketing on Facebook is a way to go one step further.

Facebook custom audiences allow you to market to people you know are interested in your products and marketing services in Phoenix.

This is the difference between customer match marketing and traditional advertising on Facebook.

• While traditional Facebook advertising allows for targeting a particular audience, it is not possible to predict how many people will be interested in your ads.

• Customer Match Marketing on Facebook lets you target specific users who have visited your website or taken a particular action on it.

What is the difference? The difference? Facebook customer match marketing has a higher return on investment (ROI) since you are remarketing a product/service to people who have shown interest in your company.

Facebook custom audiences: How can your business benefit

Here are some ways that your business can profit from Facebook retargeting using Facebook custom audiences.

1. You will save money

Consider the difference between advertising a sectional sofa to someone who lives in a studio apartment and someone who owns a home.

Most likely, those who live in studio apartments won’t be interested in a sectional sofa, but those who have a home might.

Advertising to a general audience is likely to result in a lot of people not being interested in your products or services. You still have to pay money to advertise to them, even though they are only a small portion of the whole group you are targeting.

Facebook customer match marketing allows you to advertise to only those people who have a home.

Facebook custom audiences can save you money. Every person who sees your ads has the potential for conversion, unlike before when you had to pay to advertise to people who may not be interested in your products.

2. You will sell more products

You’ll be able to sell more products if you use Facebook custom audiences.

Facebook custom match marketing saves you money and allows you to target more people and sell more products. Your budget will be more effective in getting your ad to people who are already interested in your product, thereby making them more likely to buy your products.

3. Increase brand awareness

If you use Facebook custom audiences in your campaign, you have the option of advertising to similar audiences.

These audiences share the same ideal qualities as your customers and it opens up the doors to new, untapped audiences that you have never before.

This audience is likely to be similar audience to your contacts or remarketing lists. They are more likely to have never heard of your company before.

Brand awareness is not limited to lookalike audiences. Facebook’s retargeting ads using custom audiences result in a 10466% increase in branded searches. That’s astronomical!

How to use the various types of customer match marketing on Facebook

We have provided step-by-step instructions that will help you seamlessly integrate Facebook’s custom audience target into your campaign.

Continue reading to learn more!

Creating custom audiences via customer list

First, create your customer database before you can create a custom audience. The following information should be included in an Excel file:

1. Email address
2. Telephone number
3. First and last names (different columns).
4. Date of birth
5. Gender
6. Age
7. Country

In addition to the customer number, you will need to include a country code. The next step is to upload your information on Facebook.

1. Navigate to Facebook Ads Manager
2. Open “Audiences”
3. Click “Create Custom Audience” then “Customer list”
4. Click “Add to your list”
5. Choose “Original Data Source” from the dropdown menu, and then upload your Excel document to a.csv format.
6. Click “Next” to name your audience, add a description, and click “Next”.
7. Wait!

Once you have uploaded your data, Facebook will create a customized audience for you based on the data.

Creating custom audiences via website visitors

Custom audiences that are based on website visitors can be integrated like custom audiences via customer lists.

1. Navigate to Facebook Ads Manager
2. Open “Audiences”
3. Click “Create Custom Audience” then “Website”.
4. Facebook Pixel:
5. To determine the actions that you want to take to reach your target audience for your ad, create a rules section.
6. Give a brief description of your audience.
7. Click “Create Audience”
8. Below are the details for the pop-up

Creating custom audiences via app activity

These steps will be similar to custom audiences via website visitors and customer lists.

1. Navigate to Facebook Ads Manager
2. Open “Audiences”
3. Click on “Create Custom Audience” then click “App Activity”
4. Name your audience by adding people to it
5. Click “Create Audience”>

Integrating lookalike audiences

These steps will help you create an audience that is similar to yours:

1. Navigate to Facebook Ads Manager
2. Open “Audiences”
3. Click “Create an Audience Similar to”
4. Choose your data source, audience location, or audience size
5. Click “Create Audience”
6. Wait!

Facebook can take up to six hours to build your Lookalike Audience.

It is time to use Facebook’s customer match marketing.

We’ve done our job if we can convince you that customer matching on Facebook is worthwhile. We know how difficult it is to run your own business, even though we have provided step-by-step instructions.

Kobe Digital is a great option if you don’t have time to create your Facebook custom audiences and Facebook retargeting ads.

Our social media specialists are experts in Facebook advertising. Did we mention we are a Meta Business Partner?

Contact Kobe Digital online today if you are ready to work with a digital marketing agency in Miami that can create Facebook ads that generate conversions and revenue.