Chatbots enable businesses to automate FAQs and engage customers online in real-time. Chatbots can be a great business tool.
Businesses that understand Facebook Messenger are more likely to get user engagement.
Many businesses don’t know about Facebook Messenger’s chatbot function. Facebook Messenger allows businesses to embed the Messenger chatbot onto company domains for free using its chat plugin.
A custom software developer may be the best choice for some businesses to build a chatbot. Facebook Messenger is a low-maintenance chatbot platform that allows businesses to:
- With relevant messages, prompt site visitors
- Segment your audience to schedule automated messages
- Accept client payments
- Funnel customer service inquiries
- Make a chatbot funnel.
This article will help you understand how chatbots can be used to your advantage and show you how to optimize chatbots for success.
How to Make Chatbots Work for Your Business
Businesses must maintain their chatbots with intent and a consistent strategy to reap the benefits of chatbots for customer service and engagement.
Here are some key areas to focus on when using chatbots for your business:
Have a conversation with your customers. You can test it internally with a few customers to see any improvements and make adjustments before you release it for everyone.
Make your customers the priority. Your chatbot should respond quickly to clients’ questions and provide information. Your chatbot should answer the most common questions of customers.
Always have live operators available. Allow your users to speak to someone live if your chatbot cannot address their concerns. This option should be clearly visible and readily available.
Make sure you are transparent about how your data is used. If your chatbot collects information (e.g. for order placement), inform users how the data are stored. A user must be able to deny sharing their data. You can segment your audience using data collected and processed if a user has consented to it. Each group will receive the content they are interested in. This is a great way to increase conversion rates.
Avoid bombarding users with messages. Allow for a 2- or 3-second delay between replies.
Be concise and personal. Your responses should be as short as possible. Smiles and other Emojis can be used to personalize and spice up conversations.
Here are some examples of companies that use Facebook Messenger Chatbots
Numerous companies, large and small, have used the Facebook Messenger chatbot to increase their social media exposure as well as engage customers online.
How other companies have used Messenger Chatbot successfully shows how you can also use it to your advantage.
Lego launched a Facebook Messenger chatbot called Ralph in 2017. This chatbot helps potential customers select the right product based on various parameters such as price, age, theme, etc. ).
Ralph is an excellent example of the benefits of a hybrid automated/live operator structure. It can switch the operator to live at any moment.
MasterCard integrated the Messenger chatbot into its bot, KAI to provide customers with information about its entire suite of services.
Sign up and receive information. You can also get answers to your frequently asked questions without the assistance of a live operator.
Businesses To Benefit Can use Facebook Messenger Chatbots
To reap the benefits of chatbot automation, businesses can embed the Facebook Messenger chatbot on their website.
When creating FAQs that a chatbot could answer, it is important to be prepared. Your business should always have a live agent available to assist customers with complex queries.
