It’s an excellent opportunity to reach potential customers by using Facebook. 68 percent of U.S. adults use Facebook. Facebook ads let you connect with potential customers and market to them.

This post will focus on Facebook carousel ads and how you can use them to attract the attention of your target customers. Continue reading to learn six tips for creating Facebook carousel ads that convert.

What is a Facebook carousel ad?

Facebook carousel advertisements allow you to display up to 10 images and videos in one ad. These ads showcase different products or provide details about a specific product or service.

These ads can be seen on Facebook, Instagram, and Messenger. These ads work on both mobile and desktop devices. You can create Facebook carousel ads with as few as two cards but up to ten cards.

These cards contain the photos and videos that you upload to your Facebook ads. You can also add a link on each card to direct visitors to specific pages of your website. If you have 10 products to showcase, each card can contain a link to each product.

Facebook also has specific specifications for your ads. Facebook has more information on ad sizes. You can also set a variety of goals for your campaign.

You can set reach and traffic goals, as well as lead generation and conversion goals. There are many options to help you achieve your goals with your campaign. Facebook carousel ads can also be very effective.

Black Tux, an online suit and tuxedo rental company, saw a 3.4-fold higher conversion rate when using collection and carousel ad formats. These ads are very effective in driving leads and gaining conversions. Let’s now learn more about Facebook carousel ads.

How to make Facebook carousel ads

You can launch Facebook carousel ads directly from your Facebook page, or in the Advertising Manager. As this is the most popular way to create ads, we’ll be focusing on the Ads Manager. These are the steps to create a Facebook carousel advertisement.

1. Go to the Ads Manager.
2. Click on the “Create” button.
3. Select your goal. Carousel ads must support the one you choose. Carousel ads don’t support video views or engagement as objectives.
   
4. Carousel is the best ad format.
5. Choose your ad order. You can choose to have your cards ordered according to their performance. To ensure that your photos are in the correct order, uncheck this box if you are telling a story with multiple photos.
   
6. Click on the first number to upload your image. Fill in the card details. You can also add your URL to the image if you wish or need it.
   
7. For all other cards, repeat step 6. Facebook will display the numbers of your first three cards, and then you’ll see a plus sign button that allows you to add cards as needed.
8. Click confirm. After you click confirm, your ad will be ready for use.

These are the steps to create carousel ads on Facebook.

6 Facebook carousel ads best practices

Let’s take a look at the best Facebook carousel ad practices now that you are ready to run ads on Facebook.

1. Your Facebook Ad Campaign Goals

Before you create your Facebook carousel ads, you need to establish the campaign’s goal. Facebook doesn’t ask you to define an objective, but these should be aligned. Your campaign goal is the result you desire from your campaign.

Ad goals should be precise and quantifiable. Although it is easy to say “I want more leads through my Facebook advertising campaign,” how do you measure that goal? Because “more” can be defined in different ways, it’s difficult to determine what it means.

Instead, set clear goals. Specific and quantifiable goals, such as “I want 20 new leads from my Facebook advertising campaign”, are better. It is possible to see the number of leads you have gotten and compare that with your goal of 20. You can select the right objective to match your goal when you have a clear goal. To help you reach your goal of 20 leads, you could set your campaign objective to get leads. You can drive more effective campaigns and better monitoring by setting goals.

2. Your first image should be attention-grabbing

Your audience will see many posts in their Facebook newsfeed. News feeds are flooded with content, from advertisements to posts from friends and family to posts from business pages. Make sure your first image is eye-catching if you want your audience to see your carousel advertisement.

Your audience will see the first image when they scroll through their news feed. You must grab their attention if you want them to click on your ad or view the videos. Your first photo should make a lasting impression on your audience.

Your most popular or interesting product should be first. This will make your ad more interesting and likely to grab your audience’s attention. A visually appealing image should be used first if you are using a large, expanded photo across the carousel.

You can show people that you are passionate about your product, service, or the best part of your product. This will result in better Facebook carousel ads.

3. Profit from calls to action (CTAs).

Facebook allows you to add CTAs to any of your photos and videos. This is a great opportunity to get people to take action. CTAs are important to know when to use in your ad.

A CTA should be included for each product in a Facebook carousel ad. If your audience likes what they see, you can direct them to purchase that product. You can highlight different aspects of your product if you are showcasing one product in multiple photos.

You can mention each feature and include a CTA for people to click on to purchase your product. You might find some features more appealing than others. If they are impressed, you should offer them the chance to buy your product. CTAs will help you achieve better results for your company.

CTAs can help you increase conversions for your company by putting them in your Facebook carousel ads.

4. Make sure to keep photos thematic

It’s very easy to add photos or videos to a Facebook carousel ad. To keep your ads consistent, you should choose the same visual elements when creating your carousel ads. This applies only to ads that use multiple photos or videos.

To avoid confusing your customers, you want all photos to be consistent. If you have a clothing shop and want to create a carousel ad you won’t want to include random photos of all the different types of clothing without considering how they relate. You might instead focus on men’s clothing, a particular piece of clothing, or an entire outfit in each photo.

This will help you keep your ads more focused and will increase your audience’s engagement. Your Facebook carousel ads will yield better results if your visual theme is related.

Optimize your Facebook carousel ads now

You can drive more leads and converts with Facebook carousel ads. These ads are engaging and encourage your audience to look at your products or services. This is one of the most effective ad formats to drive valuable results that will help you grow your business.

Contact us online if you need assistance creating Facebook carousel ads.