Integrated sales solutions can help you grow your business, no matter if it’s a small or large business. Marketing solutions enable marketers to engage customers at all touchpoints. There are many integrated platforms and tools on the market. You need to make sure you get the best out of your sales team. Next, you must choose the right integrated solution that meets your needs and allows you to grow your revenue sustainably.
What are Integrated Sales Solutions?
The latest trend in B2B marketing is integrated sales solutions. These integrated sales solutions combine multiple tools and platforms to make it easier to market to prospects, engage them, nurture them, and convert them to customers. These integrated solutions can be built using any platform, or entirely new products that can integrate with existing systems such as Salesforce and Marketo.
It is simple: Sales solutions can help you increase revenue by making each touch count toward a sale. Sales solutions are not new. They’re not new. They have been around for many years and have proven extremely successful in increasing revenue for B2B marketers.
Fully integrated sales solutions for multiple brands
Many brands have multiple sales teams spread across different channels. A large B2B company may have an internal team of highly experienced reps that focuses on call centers and direct sales. In contrast, another group is focused on email marketing and social media marketing.
It is important to have one solution that can be used by all of these groups so that they can seamlessly work together throughout the customer’s lifecycle. The final result should be an integrated platform that allows each rep to access all the tools they need, including lead nurturing tools, order management tools, and CRM systems.
Benefits of Integrated Sales Solutions
Integrated sales solutions can increase revenue by allowing your team to engage, nurture and convert leads into customers. These are just some of the many benefits integrated tools offer:
1) Sales solutions help you engage with your prospects – Engaging with prospects regularly is the first step in increasing revenue. How can you ensure this happens? Marketers can get more from every lead they contact via email, and social media channels such as Facebook and Twitter by integrating multiple tools into one solution.
2) Sales solutions make it easier for marketers to convert leads into customers – Converting these leads into customers is the next step in increasing revenue. Marketers can track their leads’ progress through the buying process, including lead qualification, lead engagement, and conversion, with sales solutions. It gives them an easy way to track how they can improve their performance from prospect to customer.
3) Sales solutions help you close more deals – Once your prospects have become customers, it’s time to make this relationship profitable with your customer! If you don’t close enough deals, you are losing revenue. Integrating multiple sales tools will give you a better picture of your customer’s buying habits and help you to determine how many customers are converting. You can improve your conversion rates through better lead qualification.
4) Sales solutions help you gain more control over your pipeline – Maintaining complete control over the customer lifecycle is the final step to increasing revenue, especially when it involves managing a growing pipeline. Marketing teams can manage their entire funnel, from prospect to customer. This allows them to take full control and close more deals faster.
Sales solutions can help you drive revenue growth This allows them to convert prospects into clients who can be profitable. Revenue growth is crucial for growing your business, as we all know.
How to choose the right integrated solution for your business
There are many integrated solutions for sales. How do you choose the right one?
1) Select a solution that integrates well with your existing marketing program. The first step to choosing an integrated solution that will work with your existing programs is to assess whether it will be compatible with your existing tools and processes. This can be very difficult if there is no integration. It may not be as difficult to find out what needs changing if there is already an integration. However, it is important to ensure that integrations do not cause confusion or take away control from your team.
2) Select a Solution that Gives You Control. The second step to choosing an integrated solution is to determine how much control you want over the process and its outcome. This might be fine for small businesses. However, if you are a hands-off person, this may not work for you. If you want to control every step of the buying process, it is crucial that marketing has full access to tools that allow them to see their prospects and give real-time information about how they are doing at each stage.
3) Select a Flexible Solution – The third step to choosing an integrated solution for your business is to assess whether the system you are considering is flexible enough. Although this may seem like a silly question, it is important to ensure that the system you choose can remain flexible over time. Who do you tell if a salesperson learns something new? What happens if their manager leaves? What happens when someone else becomes involved in this account? How does it impact other members of the team? All these questions should be considered by every company before they sign up for any type of integrated solution.
Integration Platforms and Tools
There are many types of platforms and integrations between different tools.
1) Integration between Tools – This is the first type of integration. It involves using a tool to connect to another system. While this can be beneficial for some businesses, it is important to understand the limitations of your tool before you use it. This may not work for your business if you don’t have an email address or your marketing team can’t set up automatic follow-ups.
2) Integrations that Allow You to Use Multiple Data Sources- This second type of integration allows for data to be pulled in from multiple sources. This is great for companies that have various systems. You want to be able to pull information from them all!
3) Integrations that Allow You to Use Multiple Tools – The third type allows for the combination of multiple tools into one interface. This could be Salesforce with Google Analytics, Mixpanel, or Mailchimp for tracking events.
4) Integrations between Different Companies – This last type allows companies to use their software as an integration with other vendors’ products (like when Facebook uses Twitter). These are very rare, but they can prove useful when they do work.
Integration Strategies
Companies can use a variety of strategies to integrate their tools. These strategies include:
1) Simple Integration – When one tool is used by another company and the integration with that tool is completed. If your CRM does not allow email addresses, the marketing team might want to use Mailchimp instead. This would enable them to send emails from their account on Facebook, and vice versa.
2) Inter-Company Integration – This is the best way to get data from multiple companies. If you are a B2B business, you might want Salesforce to be used by your salespeople for leads and contacts. However, they may not have access to the marketing team’s email addresses or contact lists. The integration will enable them to use both Salesforce and their marketing team’s contact lists or email addresses.
3) Multi-Vendor Integration: This is when two companies must have access to each others’ data to make it work. For example, Facebook and Twitter need each other’s data. These integrations are more common than inter-company ones because they require more coordination among vendors’ teams.
4) Inter-Tool Integration – This is when two tools can be used together, such as Salesforce and Google Analytics. The integration might need to include data from one or both of these vendors.
5) Custom Integration – A company can use APIs, SDKs, or other methods to integrate with other software. If your CRM does not allow email addresses, but your marketing team does, they can use Mailchimp as an API call instead!
How to use an Integration Platform/Tool Effectively
1) Selecting the right integration platform – There are many platforms and tools out there. It is important to select one that meets your needs. A tool or platform that you can use to:
- You can send emails from multiple accounts (e.g., an email sent from Salesforce to Mailchimp).
- Integrate data from multiple systems (e.g., Salesforce uploads leads and contacts lists, then imports them into Google Analytics).
- All of your integrations can be managed from one location. This can be done by creating a dashboard that lets you see all the integrations.
2) Selecting a setup – While most integration platforms allow you to create new connections on the fly, you must choose one that best suits your needs. Software like this can get quite expensive. It is important to consider what vendors the platform supports so that you can continue using an API if they stop.
3) Establishing security – This is crucial for both parties involved in any process of integration. Data must be properly secured. This can be done by using industry-standard protocols like OAuth2 or SSL.
4) Establishing the integration – After you have chosen your platform, it is time to establish an integration between them! This is crucial as it could cause your entire campaign to fail or delay.
Sales Solutions insights
Salesforce, a cloud-based CRM platform, allows companies to manage sales and marketing teams. Salesforce was designed to help businesses increase their revenue, decrease costs and improve customer satisfaction through better data management.
Salesforce Platform is available to small and large companies in all industries. It’s intuitively designed so that anyone can use it. The ease of the tool has resulted in increased productivity for companies that use it. Salesforce offers a variety of features that can be used to help companies increase revenue and decrease costs.
Which is better, cloud-based integrated sales or on-premises?
Both cloud-based and traditional on-premises integrated selling solutions have their pros and cons. Because they don’t require installation or configuration, cloud-based systems are easy to use. This is a great thing if you want your sales team (or anyone) access to their data anywhere in the world. However, it also means that Salesforce will not allow someone to connect to it from outside its network.
On-premises integrations, however, are safer because they are installed on your servers. This means that anyone can gain access to the server and steal data or corrupt files.
Your company’s requirements and budget will determine which system you use. However, it is important to ensure that the system suits your business goals and needs. Salesforce offers many ways to manage sales pipelines that can be used across the organization.
