What’s an Infographic?
An infographic converts complex information into visuals. It also tells the story of key points. Marketers can make the message more engaging by using infographics instead of boring their readers with lots of statistics and dry information. There’s a catch. Infographics are used by many marketers in the top creative agencies as well as SEO companies to create backlinks. While we’ll be discussing backlink generation strategies later, let’s first understand infographics.
An infographic is a combination of INFORMATION and GRAPHICS . They communicate a lot of information, often supported by statistics and other high-quality sources, without overwhelming the reader or giving too many explanations. They grab users’ attention and keep them engaged with the content.
Why are Infographics used?
INFOGRAPHICS SHARE EASILY – THEY POST TO WEBSITES IMAGE GRAPHICS. This allows readers instantly to share them to social networks with a single click. An infographic’s information-heavy nature also benefits the brand in terms of authority and authenticity.
INFOGRAPHICS IS AN IDEAL WAY FOR CONSUMERS TO COMMUNICATE. Visuals is the preferred communication method . Research shows that 91% of buyers prefer visual content over static or traditional media.
VISUAL COMMUNICATION IS MUCH MORE EFFECTIVE AND VALUED TO USERS THEN NONVISUAL. This can provide a boost in search engine optimization (SEO), as well as many other benefits than a simple photo.
INFOGRAPHICS MAY BE A VALUE TOOL FOR BUSINESS. Infographics are booming since 2017, with 60% of businesses finding them effective for sales and marketing purposes. Infographics are the reason these businesses were successful. They chose the best web designer in Miami to meet their web design needs and also fulfill infographics.
INFOGRAPHICS ARE MORE IMPORTANT TODAY THAN EVER Today, We are still a visual society – more so than we were two years ago. Three-quarters of all marketers worldwide use visuals to communicate their message. This is a great opportunity to expand your brand’s reach and grow your business. You can learn everything you need about infographics and why you should.
5 Proven Benefits of Infographics
Infographics have been proven to be a powerful sales tool. An infographic can instantly make your potential customers choose you over other companies when you market your product or service. Infographics can quickly and effectively convey information to your customers without putting them to sleep.
- More user engagement
- Potential for virality
- Subject authority
- Greater brand value
- SEO has increased
They reduce bounce rates and provide a variety of benefits including:
1. More user engagement
Your website should have less text-based content to increase user engagement. The average user has a attention span of eight seconds . In less than two seconds, a user can form a judgement about your website. A visual infographic can provide the visual intrigue that your website needs in order to reduce bounce rate. Infographics can be pleasing to the eyes and encourage users to spend more time on your site.
2. Potential for virality
An infographic can be shared and made viral by social sharing. You may see your infographic spreading like wildfire on the Internet if it contains particularly important statistics or information. For credit, make sure you put a watermark that includes your brand name and logo on the infographic. Infographics can also be used as clickable hyperlinks. To help more people visit your site, connect your infographic to a link to it.
3. Subject authority
A traditional infographic is chock-full with verifiable information. Infographics can be created by companies using original research or a combination of existing studies. The infographics can be created using either original research or a conglomeration of existing studies. This information will show that the company is a leader in its field. The Google EA-T update makes it especially important to establish authority for companies in the Your Money Your Life sector.
4. Greater brand value
Reputation is a key factor in brand value. A company’s reputation is a key factor in how much customers will spend on its products. To increase brand value, you must establish a reputation for excellence in your industry. Infographics are a great way to get there. By publishing original and unique infographics, you can increase brand value and show your knowledge of a topic and demonstrate your commitment to helping customers.
5. Increased SEO
Infographics can be a great way to help SEO in many ways. High-quality visuals can be added to your website along with text content. An infographic can be both visual or content. However, it also offers text-related SEO. To increase your SEO efforts, you can inject keywords and high-quality hyperlinks into your infographic.
Infographics can be a powerful visual communication tool. These visual communication tools are not as expensive or time-consuming as other types of visuals such video content. However, they can provide extraordinary returns on investments (ROI). When done correctly, infographics can show your customers that you care about users and spread accurate information. Infographics can help you generate more leads, reduce bounce rates and convert more customers.
There are many infographic formats that you can choose from depending on what information you need to communicate. It is important to determine which format will best suit your content.
- Statistic Infographic
- Informational Infographic
- Geographic Infographic
- Timeline Infographic
- Editorial Infographic
- Infographic of a flowchart
- Infographic about Resumes
Here is a list of some of the most well-known types of infographics:
1. Statistic Infographic
A statistical infographic is an excellent option if you want to show a lot of data coming from different sources. This infographic uses charts, icons, images and graphs to show the data. This makes it easy for the audience to understand the data and to stay engaged with the story.
2. Informational Infographic
Another popular template is the informational infographic. This is great for giving an overview of a topic or if your audience isn’t familiar with it. An informational infographic, unlike other types of infographics, is heavy on text and often has headers to improve the design flow.
3. Geographic Infographic
A geographic infographic is a great option if you need to present data that is location-based, such as results from a survey. These infographics can be centered around heat maps and map charts. You can also add labels to such maps to make it easier for your audience to understand the data.
4. Timeline Infographic
If you need to display events or actions in chronological order, a timeline infographic is the best option. This infographic is particularly useful for presenting company history or market trends. Infographics can be used to engage your audience by taking them on a journey and highlighting the sequence of events. These infographics can be as simple or complex as you like.
5. Editorial Infographic
An editorial infographic is a simplified version of a news story. These infographics can be used to communicate a lot of information in a concise and engaging way. You also have a greater distribution potential because they are generic. This means that your audience is more likely to share infographics.
6. Infographic of a flowchart
These infographics can be used to help you create a flow for your information stream. These infographics can be used to give specialized answers to your audience, or to show how different situations can lead to the same conclusion.
7. Infographic about Resumes
A resume infographic is a trend that has emerged in order to attract employers’ attention, particularly if you are applying for jobs in advertising or marketing. Instead of sending a Word-based resume, you can turn them into infographics that are visually appealing. These infographics highlight key statistics and achievements of candidates using different charts.
Are Infographics Really Effective?
Many business owners are misinformed about the effectiveness and efficiency of infographics. Infographics were not as effective in the past as they are today. Infographics in their early days were poor quality and poorly executed. This, combined with the lack of social sharing opportunities, led many companies to dismiss infographics as a waste. However, things have changed.
THE IGW RELEASE ON INFOGRAPHICS CONTAINS THESE STUNNING FACTS:
- 84% of infographics-using companies say they are efficient
- 76% of marketers believe infographics will be essential business tools in the future
- Retention rates can be increased by 400% with visuals
- Infographics are 61% more effective in teaching readers and helping them retain the information (more than articles with images and commercials).
- 57% of respondents said infographics helped them to think deeply about a topic.
- 46% of respondents said that infographics had influenced their decision to buy a product or service.
- 50% of consumers think infographics are attractive.
Two years later, the state of infographics is better than in 2017. The infographic isn’t going anywhere. You could be missing a huge marketing and sales opportunity if you are among the 44% of companies who say they don’t know much about infographics. Don’t wait! Find out how to create your own infographic.
How do you create stunning infographics?
It isn’t as difficult as you might think. It is easy to create your own infographic using tools like infographic designers and infographic templates. With the right resources, you can quickly create a captivating visual. A digital marketing agency in Miami can help you if you aren’t confident in creating an infographic.
This step-by-step guide will show you how to create stunning infographics.
1. Create your idea
What should your infographic be? Your infographic should focus on providing valuable and desired information to your target audience. For example, if you’re an SEO agency, your infographic might include SEO statistics and walk users through the steps to conduct an SEO audit. To determine what information customers value, you should look at keywords and buzzwords.
2. Identify the target audience for the infographics
Each infographic that you create must be tailored to your target audience. The key step in creating an infographic is to identify your target audience. After all, if it doesn’t appeal to everyone, then it won’t be attractive to anyone.
Knowing who your target audience is will help you decide which infographic type will work best for you and how detailed you should add. This is a great way to test whether you can add more detail or rely solely on visuals. When identifying your audience, here are some things you should keep in mind:
- Which location is your target audience?
- How much knowledge do they have?
- What demographics are your basic audience?
3. Collect information/content
To increase brand authority and credibility, invest in original research for your infographic. Your infographic topic could also be general knowledge, a guide or collection of statistics or facts you have gathered from reliable sources (with citations).
It is important to curate compelling data that will attract your audience and make your infographic more credible. Also, you should add relevant information to your infographic. If your infographic is about Instagram’s benefits as an advertising platform, then you don’t have to mention the many advantages that it offers. Keep it simple and only include the information relevant to your goals.
4. Choose a template
Enter your data into an infographic maker. These tools are available online for free. Easy to use infographic creators allow you to modify your design’s colors and layout to create a visually striking final product.
You can choose to keep your infographic short or make it stand out. The infographic can be created by you using a template, or hired a graphic designer to create it. You can get original artwork and animations by hiring someone to do the job. This will give your brand a professional look that sets it apart from other brands. Discuss your options with your team and determine your budget.
Even if your budget is tight, you don’t have to give up. You can still make attractive infographics by using the right template. There are many templates online that you can customize. All you have to do is find the one that suits your purpose.
5. Minimal design practices
An overly cluttered infographic will turn off your audience. The design choices you make will have a significant impact on the way the audience views the infographic. Every infographic must convey the intended information to the target audience without overwhelming them.
Although creating an infographic that grabs attention is your goal, it’s important to keep your message clear. Even though you might be tempted to use too many visuals or incorporate too many design techniques, it will get you better results.
6. Optimize the Infographics
Infographics, like everything else you publish online, must also be optimized for SEO. Your infographics will rank higher in search engine results and be more popular if you strategically add the keywords. Make sure you include the keywords in the alt text of the infographic.
The alt text, or alt tag, is part of the HTML code for a page. It describes what an image looks like. The alt text will let you know what your infographic means even if it doesn’t load in time or if someone is using a screen reader to navigate the internet.
Top 5 Infographic Maker Sites
An infographic maker website is a great way to create an infographic that you can easily upload to your blog or website. Numerous websites offer infographic templates for free that you can fill out and then publish.
FIVE OPPORTUNITY CHOICES
Canva’s infographic maker is free and can be used to create one in minutes. Canva’s vast library of templates and illustrations makes it easy to create infographics without the need for complex software.
Visme.co provides fun and innovative tools to create infographics and other visual communicators. There are hundreds of infographic templates available and many millions of photos. While you can sign up free of charge, some premium features require payment.
Venngage, a paid platform that allows you to create infographics from scratch, is available only to students. The ease of use and the exceptional quality of the end product make it a worthwhile investment. Your graphic can be tailored to suit your industry and topic.
Piktochart, a simple and intuitive tool that allows you to create infographics quickly using hundreds of templates. This website guides users through every step of the process from selecting a template to sharing it online. It is free to use.
Visualize.me is an excellent choice for infographic creation for other purposes than marketing and sales. This website is a great resource for visualizing your professional resume.
Modern technology makes it easy to create beautiful and informative infographics. Select a topic and choose a template. Fill it with data, then click Create. You can also choose to have your design enhanced with premium packages or expert assistance. You can start making infographics on any of these five websites.
The Best Real-Time Infographic Examples
You can create an infographic that is visually appealing and conveys the story quickly. If you are like most people, then you are a visual learner. It’s useful to see examples that are visually appealing. To help you understand what your customers expect, we’ve compiled a list with our top five favourite infographics. These examples will show you the details of creating infographics that wow your audience.
These are our top 5 choices for infographics:
A Balanced Blog. This infographic was chosen for its creativity and appealing visuals. LinkedIn combined blogs and food groups to create an engaging infographic about the essential ingredients of a blog. This infographic contains a lot of useful information for marketers and business owners who want to be successful at blogging. However, it is broken down into smaller chunks that are easier to digest.
This Cow demonstrates 8 Business Models. This infographic simplifies complex topics using an amusing cow analogy. The infographic uses simple images of dairy products and cows to grab attention. It also includes a few bits of information to help drive home the point. This infographic is a wonderful example of how an infographic can help to explain complex subjects using simple, engaging visuals.
>> Content Marketing Playbook
Hubspot’s guide to Content Marketing provides a practical, accessible, and actionable infographic. This infographic is a mix of engaging metrics and fun graphics that make it difficult to ignore. It is easy to read and engaging thanks to the prominent violet background and other bright colors.
>> US FDA
To communicate their regulatory response regarding COVID-19, the U.S Food and Drug Administration created an impact-driven infographic . It is easier to read and doesn’t overwhelm the infographic with too much text.
Your infographic should be worthy of being included in someone’s top examples. It is as easy as creating an idea for an infographic, and then using an online template to make it come to life. It’s easy to get started with infographics. Smart and consistent use of infographics can help your business improve its brand recognition, brand value, and reputation. Do not wait for others to do it. Custom infographics can help you attract the right type of customer attention.