09/13/2022

10 Essential Graphic Design Trends To Look Out For

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Milton Glaser, a well-known designer, said that there are three possible responses to a piece design. By keeping designers up-to-date with graphic design trends, WOW is the one to aim at.

Every successful brand communicates with its customers using visuals, logo design, and graphics. People expect innovation, creativity, and change in the world we live in.

It is therefore a difficult task for designers to think outside the box and present graphics in a way that inspires admiration from the audience.

People don’t want to see boring, uninformed graphics. They want to be able to communicate effectively with visuals, logos, and graphics.

These are the graphic design trends that will be a big hit with the audience in 2020.

1. Layouts that are not familiar with the layouts will be in high demand 

2. Popularity is all about simplicity 

3. The mainstream will be dominated by striking color transitions and gradients 

4. The trend is clear: Cosmic effects, shades of blue 

5. The dominant design element will be metals 

6. Retrospect mode: Bold duotones 

7. Originality is still a strong point: The popularity of hand-drawn texts 

8. Technicolor Colors: There are many colors in Technicolor 

9. Gigantic growth in GIFs, Cinemagraphs 

10. Love for Nostalgia: The recurring theme for 2020

1. De-familiarized layouts will gain demand

We could not anticipate the layouts for advertisements and websites, so we avoided the rightmost corner of windows, as they were often cluttered with ads.

Be prepared to be surprised by 2020. You will see unusual and asymmetrical grid layouts. The information you seek may not be found in the usual place you expected.

2020 will be the year designers break old design patterns and open new doors to creativity and innovation in design.

2. Simplicity will be the key to popularity

It can be difficult to navigate through information overload. Complex graphic designs can confuse and strain your eyes. Complex graphic designs can also create confusion and dilute the brand’s essence.

Designers have learned that graphics are the best way to communicate. They should be simple, yet powerful enough to convey the intended message. Minimal designs communicate the message clearly and the absence of descriptions can sometimes generate curiosity in the audience, allowing them to share more information about the brand.

3. Striking color transitions and gradients will become mainstream

We will see a greater variety of vibrant, rich, and vibrant colors in 2020’s designs, thanks to the significant advancements in display technology over the past few years.

You can now create backgrounds and designs that are more appealing by using gradients and color transitions. This is a great way to add that WOW factor.

4. The clear-cut trend: Cosmic effects and shades of blue

To give the feeling of a ‘cosmos’ or a galaxy, one of the most important graphic trends for 2020 will be to use shades of black, violet, and blue in the design.

These colors and shades resonate well with modern audiences and also look brighter on smart-display devices with excellent display features.

5. Metals will dominate the designs

In 2020, you will find more metallic colors in designs. When it came to metallic colors like gold, silver and other metals, the output quality of older display and printing technologies was not very good.

But, with the help of the most recent technology, metallic colors will soon be everywhere. They add strength and depth to designs and typographies and create a feeling of luxury.

6. Signing back to retrospect mode: Bold duotones

In the 1970s, Duotone graphics were very popular. They are expected to return in 2020 after a long absence. Designers realized that duotone was a great way to stand out from the clutter and make an immediate impression.

These are some great posts, including techniques for creating duotone images using Photoshop. Also, there are some inspirations for duotones and color filters in a web design agency in Miami.

You can learn more about creating a stunning Cosmic Photo Effect using Photoshop actions.

High-quality display devices can also show off duotones. Duotones will be around for the long term when it comes to graphic design trends.

7. Originality still wins: Hand-drawn texts retain popularity

If you were wondering if hand-drawn designs and text are becoming more prevalent in the digital space, then you’re wrong. Illustrations are rapidly becoming more popular thanks to new innovative tools like digital pens and stylus, which can be used on touchscreen laptops or tablets.

Because they are original, creative, and intimate in design, hand-drawn texts are always a hit.

8. Life in Technicolor: Coloured fonts are everywhere

In the past, digital fonts were limited and their colors monotonous. Now, it’s all gone!

We will see a rise in vector fonts that include multiple colorful elements in 2020. Expect a lot of artistic and aesthetic opportunities when presenting your ideas via text.

9. Gigantic growth of GIFs and Cinematographs

GIF has been around for a while. GIF plays like a looped video. GIFs will become more popular in 2020 as smarter apps make it easier to create GIFs with smaller sizes.

Many digital media companies are taking advantage of this trend to design their homepages using animated GIFs in a professional, subtle way.

10. Love for Nostalgia: A recurring theme in 2020

Many people believe that nostalgia is a wonderful lie. It’s still beautiful. We yearn for the memories of the past as we move forward in time.

Graphic styles will reflect the tenth graphic design trend for 2020. Graphics will reflect detailed vintage motifs and mid-century styles. These intricate details will still be modernized.

BONUS: Pantone Color of the Year 

Pantone is a universal color language that allows brands to make important decisions at every stage of their workflow. Since 2007, they have selected “color of the Year”. The 2020 color of the Year is Classic Blue.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.