Word-of-mouth was a powerful marketing strategy long before marketing was even a practice. The practice now relies on solid outreach strategies and email marketing.
An action plan is required to increase the visibility of your company by recommending trusted people within your industry.
What’s outreach marketing?
Outreach marketing is a type of marketing that allows you to build relationships with other brands within your industry to promote your products or services.
You will have a greater chance of selling if you are mentioned on popular sites or social media channels. Quality referral websites can provide backlinks that will increase your ranking in search results.
This potential is bound to challenge practice. To make your brand stand apart in outreach marketing, you will need a solid strategy.
How do you create an effective outreach strategy
- Define your audience
- Collect targets sites
- Write a compelling email
- Continue with a new approach
- Keep track of your results
- Establish lasting relationships
01. Define your audience
Understanding your target market is the first step to effective communication. Creating a buyer persona is a common way to do this.
Your ideal customer profile should include between three and five points consistent across all your clients. “
You will have more success with your outreach marketing campaigns if you’re more specific in identifying your ideal customer profile.
02. Collect targets sites
After identifying your target audience, you need to find the best platforms to reach them. To sell baby accessories to a small business, you need to search for blogs and websites that are related to the products, such as parenting blogs or blogs about maternity.
This stage is crucial and most challenging in marketing outreach strategies. This stage requires extensive research and can have a direct impact on your success.
Technique 1: Google search
Even though it may seem obvious to use Google for search, it’s the best way to locate relevant blogs or websites. To view the results, click on the search box.
Are they providing quality content? Copy the website names into Excel. It’s easier to keep track of your work if it is more organized.
Technique 2: Related search
Technique 1 gave you some great websites to contact. But you want more. You can search for websites with similar content and topics.
It works like this: Simply enter ‘related: www.examplewebsite.com’ into the Google search box. This will produce a search engine result page (SERP), which contains websites very similar to the one you have just found.
Technique 3 – Advanced operators
You can make it even simpler by using several advanced operators to search Google for websites that match your search term.
These advanced operators are used to find more specific websites.
Search phrase for Allinurl – The URL contains the search term. You can see an example of allinurl baby accessories.
Allintext – Search term – Text on the page that includes the search term
Allintitle – Search term – The title of the SEO includes the search term.
Allinanchor – Search phrase – An anchor (text linking to URL) that appears on the page that contains the search term.
03 Send us an email with a compelling message
Once you’ve identified your target audience, it’s now time to reach out to them by email. Prospects are likely to get multiple marketing outreach proposals each day so make sure you don’t lose your email.
A subject line is the most crucial factor in deciding whether to open an email. You can overcome this barrier by writing a short subject line that taps into emotions such as FOMO, intrigue, or FOMO.
Next, personalize the email body for each recipient. This has been shown to increase click-through rates by 41%.
End the email by presenting a plan of collaboration. You could send them a product to test and review or write a blog post.
Add at least two calls-to-action (CTAs) to your email. The first should give more information about your brand and invite you to respond.
04. Continue with a new approach
Follow-up emails are an important part of a strong marketing outreach strategy. You should not send more than three messages to potential targets and wait at least seven days between messages.
Set reminders that remind you to follow up on each email you send. If you keep track of all communications with each individual, it will be easier to remember when to follow up on every email.
Every time you send an email, make sure to change the subject line. If they do not, they could appear in the same thread of the recipient’s email inbox.
05. Keep track of your results
It can be difficult to track large amounts of data from outreach marketing. It is also important to track the type and date of any collaboration.
While a regular Excel spreadsheet might be sufficient, you may want to make use of some more advanced tools.
- Buzzsumo – This paid tool allows you to search for websites related to the topic you’re looking for. Once you have exported your results, you can compile a complete list.
- Boomerang This extension for Gmail will remind you to reply to your approaching emails. If you don’t receive a response to your first email, it will send you a reminder.
- This amazing toolbar instantly provides information about website quality and assigns a score known as “domain authority”. Higher scores indicate a more valuable website.
- Email extension and tools: It can sometimes be difficult to locate the email address for a website or blog you’ve identified. Email Hunter (free, premium, or paid) and ClearbitConnect are two tools that can help:
06. Establish lasting relationships
Although it may seem paradoxical at first, marketing outreach can help you connect with people in your sector or industry. They will likely continue to promote products and services.
Keep your industry peers informed about any new developments regarding your company. You have many options for investing in these relationships. It is important to let your partners know how appreciated you are.
- Send an email newsletter to your contacts with Kobe Digital Email Marketing.
- Send them a coupon or product for a special price.
- Send a holiday card with a personal message and a thank you note to your partner.
