Did you know email marketing can generate $44 per $1? Email marketing via Ecommerce is a great way for prospects to get in touch and encourage them to purchase.

Ecommerce marketing is a great way for prospects to get in touch with you and encourage them to purchase.

This guide answers your questions about email marketing.

• What is ecommerce email marketing?
• Why email marketing is important for ecommerce.
• What is the best way to market retail email effectively?

Kobe Digital professionals can assist you if creating an email marketing strategy is overwhelming.

Contact us by phone or email to learn more about our ecommerce marketing solutions.

What does email marketing mean in ecommerce?

Email marketing refers to the act of sending emails to prospects who are interested in your company to convert them into customers. To increase your revenue, you can send emails with everything from reminders regarding abandoned carts to promotional messages.

Why email marketing is important for ecommerce. 

If you’re skeptical about email, these are the four reasons to get started with ecommerce email marketing.

1. Direct link to leads

Email marketing offers the benefit of connecting directly with leads. You can send promotional and informational emails directly to people who have expressed an interest in your company.

Subscribers may sign up to receive promotional emails, updates, and emails from 61%

Direct promotions are sent to interested people. This not only increases your chance of selling these leads but also saves money. You only need to market directly to people who are interested in your company.

2. You can recover lost sales

Ecommerce businesses face the biggest challenge of abandoned shopping carts.

Customers forget to purchase from abandoned carts, which can cause lost sales. 

You may email abandoned cart emails to shoppers to remind them of their purchase. 

3. Build lasting relationships with leads

Email marketing is a great way for your subscribers to establish relationships. This allows them to get a better understanding of you and to take a deeper look into your products.

Even after a purchase, you can still send them information. This will allow you to keep your customers coming back.

4. You deliver a more personalized marketing experience

Many businesses are competing for your attention. Customers don’t want to waste time on irrelevant content or promotions. Email marketing can help you provide targeted content to your customers.

Email marketing gives you the ability to personalize the experience of your subscribers so they interact more with your content. This can be as simple as including your name in the email or tailoring the content according to their interests.

This personal approach in marketing leads to more engagement and sales for your business.

How do I do retail email marketing effectively?

You are ready to launch your ecommerce email marketing plan. Here are eight best practices to help you get started with email marketing for retailers.

1. You should build your email list.

First, Building an email list effectively is key to ecommerce email marketing.

There are many ways to build your email list. Popup email sign-ups are also possible.

Build your email list organically. Email lists should not be purchased.

It may seem easy to purchase email lists. This eliminates the need to build your list and provides you with an immediate pool.

• Your offer is not being considered by your subscribers.

• Your emails will most likely end up in a spam or junk folder

• Users have the option to unsubscribe at any point if they do not wish to be contacted.

• A violation of the CAN-SPAM Act could result in a fine.

Organic methods are a better way to build your list, such as by creating an email sign-up bar and promoting sign-ups on your social media pages.

2. Segment your subscribers

Once you have created your subscriber list, it is time for segmentation.

You can segment your subscribers so you can deliver the information you want to your customers.

Segmenting subscribers can be done based on their demographic information and purchasing habits. Once you have segmented your subscribers, you can send them promotional emails.

3. Make your subject line attractive

Your Subject line is an essential component of retail email marketing. The subject line is what your audience sees when you email them.

47% of email subscribers read your subject lines so you need to make an impact in this area.

What can you do to make your subject line more appealing? These best practices

• Customize your subject line with the subscriber’s initials
• Try using emojis
• Ask a question via email
• Don’t use all caps
• Use correct grammar and spelling

Find out which subject lines resonate with your audience by testing multiple subject lines for emails. A/B testing can help you determine the best subject line to send your email using (which we’ll discuss below).

4. Create email templates

When you create an email strategy for retail, you will send multiple emails. To make your email marketing more efficient,

It is easy to create templates to help you keep your emails consistent, regardless of the information you send. The outline of your email will be ready for you to fill in the rest.

Templates are available for all types of emails, including promotional and abandoned cart emails.

5. Use an email automation program

Email marketing to ecommerce will result in many emails being sent. If you add segmentation, it gets even more.

It can be difficult to manage such high volumes of emails. It is worth investing in email management software. This tool allows you to send and create emails as well as manage them from one place.

This tool allows for the automation of processes like welcome emails and abandoned cart emails. It makes it simple to manage your email campaigns so that you can focus on more important tasks.

6. Use prominent Call to Action buttons

Email marketing to retailers requires the Call-to-Action (CTA) button. The CTA buttons guide users on how to proceed. 

Email design should include a CTA. This Starbucks example shows it against a tan background. It is also in line with the brand’s colors.

Make sure your CTA text clearly describes what happens to your audience if they click the button. Starbucks sends this email to let subscribers know that they will be taken directly to the app to order Irish Cream Cold Brew.

Clear, prominent CTA buttons will increase your clickthrough rate (CTR), and make it easier to sell more ecommerce products.

7. Instill an urgency

Ecommerce marketing can be used for creating urgency. However, not all emails need to be urgent.

People are more likely to buy when they feel urgent. Your website will be more popular if people feel inspired to go online and see the items still available.

It is possible to create urgency and get people to open your emails. This motivates people to read your emails and see the sale to make sure they don’t miss it.

You can create urgency by using phrases like “limited time”, “hurry” or “don’t forget out”. 

8. Test your emails

You can test your email to make sure you are successful in retail email marketing. Always improve your email

A/B testing is the best way to test. It’s difficult to see the effects of multiple elements on your emails.

You can test multiple elements on your website including

• Subject line
• Header for email
• Text
• Visuals
• Click the CTA button

Increase engagement and sales with your emails.

Need help with ecommerce email marketing?

An ecommerce strategy can help you convert leads and increase revenue. 

We have unrivaled email marketing partners.

Ready to Increase Your Sales? Call Us Now To speak with a strategist or learn more about our Email Advertising Services!