Any company can use social media to grow its business via digital advertising. Facebook was once the most popular social media platform . However, users are increasingly turning to Instagram and Snapchat to communicate digitally. Companies need to use Snapchat and Instagram to stay competitive in today’s business environment.

Instagram Marketing Strategy

Insta, as well as all other social media platforms

You can make your account stand out by using certain strategies and methods to attract users. You can make your Instagram account a more powerful business tool by doing a lot of things.

Make sure your business profile

Instagram offers a special setting for businesses. Your profile allows users to contact you directly, which makes it simple and easy for businesses to expand their customer base. You can also easily create ads and view analytics information to see details about your account’s performance. You can change your account by going into settings and choosing “Switch To Business Profile” from the list.

Use the most popular hashtags

On a regular basis, Instagram users use at most a few trending hashtags. Use those hashtags in your posts in the most relevant way. People can search for popular hashtags in Instagram’s Explore feature to find your page.

Prepare your posts

Consistent posting is essential for any business looking to grow their following. You may be ignored by your followers if you don’t post on Instagram for two weeks. Every post must provide useful or interesting content. You need to be deliberate about what you post. You might consider sitting down once per week or once per month to plan the posts you will make each day. This will help you save time and improve your chances of posting high-quality content.

Get involved with influencers

Instagram is helping people make a name for themselves through the medium. They have thousands to millions of followers and a loyal audience. You should find an influencer who is a good fit for your brand. They will be more likely to encourage your followers to use your products through a partnership. This will allow you to reach people that you wouldn’t otherwise have access to, and it will increase trust in your business by allowing them to promote it to their followers.

Use Instagram Stories

Instagram allows you to group photos or videos together and publish them all as a single collection. Instagram lists all stories at the top so that users can quickly access them. You can personalize your brand with Instagram stories by sharing behind-the scenes moments. While quality is still very important, you can add more casual content to your Instagram story since it is part of a collection and is only available for 24 hours.

Snapchat Marketing Strategy

Snapchat is a popular choice for younger audiences, but it’s also used by people from all walks of life. Snapchat can be a great way to increase your customer base and improve your ROI. Snapchat can be a valuable business resource if you have the right strategy.

Keep it casual

Snapchat is more casual than other platforms, even for businesses. To make your business more appealing to customers, you need to share fun photos and videos. Snapchat is different from other social media platforms like Facebook and Twitter in that not every picture or video has to be perfect. Snapchat is all about having fun. So be spontaneous with your posts.

Use text in videos

Although it may seem insignificant, make sure you include text in your videos. Snapchat users don’t watch videos with sound turned on. This means that if they don’t have the text, it may be difficult to understand what is happening.

Create Geo-filter

Create a geofilter for attendees to use when they are at your event. This will increase brand awareness as people will use your filter to send Snapchats, alerting others.

Be cautious about how often you post.

Your Snapchat story should not be too long. You can include videos and photos that highlight your brand. But don’t overwhelm it with too much content. People will lose interest. Post regularly, but not too often. Keep your viewers’ attention without overloading them with content.

Consider using specific people to promote your brand

You can choose a few people that are interesting and relatable to become the faces of your brand’s Snapchat account. If viewers recognize the faces in the videos and pictures, they are more likely to engage with them.

Instagram Marketing Advantage

Each social media platform is unique. Instagram marketing has many benefits and advantages over marking on Facebook or Twitter.

There are still many users 

While some social media platforms are less popular, Instagram continues to grow. More than 700 million people use Instagram worldwide today, and that number is expected to grow.

Insta brings you more sales

Miami digital marketing has the potential to increase sales. Many businesses have difficulty converting social media followers to customers. According to studies, more than a third of Instagram users have bought something through the app. Instagram ads are more effective at motivating users to start a business. 75 percent of Instagram users visit a company’s site after they have seen an Instagram advertisement.

Instagram takes less time

Instagram not only increases your ROI but also takes less time than other social networking platforms.

It’s easy to use on mobile devices

Many people access social media via their smartphones. Instagram is very compatible with smartphones, making it easy to use.

Snapchat Marketing Advantage

Snapchat is similar to Instagram in that it has its own advantages. Businesses will enjoy special benefits from Snapchat’s unique features and community trends.

Snapchat offers live, immediate coverage of events

Snapchat allows you to quickly capture live moments and share them instantly. It allows users to get a feel for your brand and keeps them interested in what you are doing.

Snapchat lets you express your brand personality

Snapchat is a casual platform that encourages the creation of a community. This can help make your company more relatable. It allows you to show people that you are real and genuine.

There is more business competition on Snapchat

Snapchat is currently used by fewer businesses to promote their brands. For social media marketing, most companies will choose to use Facebook, Instagram or Twitter instead of Snapchat. Your business will stand out from the rest of the competition to gain potential customers.

Snapchat Marketing Ideas

Snapchat has been used by many businesses in a variety of ways. Netflix in France created billboards encouraging people to use Snapchat’s Face-Swap feature to swap faces with the characters. Gatorade developed a Snapchat feature to digitally pour Gatorade onto your head in celebration of the Super Bowl. A Snapchat geofilter was created by a man who wanted to find a job in New York City. It encouraged the company to hire him and earned him a job interview.

Instagram Marketing Examples 

Your company’s marketing strategy will be more memorable if it is more original. Businesses have discovered innovative ways to use Instagram for their brand promotion, similar to Snapchat. Adidas promoted Neo by inviting Instagram users to post photos in Adidas gear and inviting the best models to participate in a professional photo shoot. Selena Gomez was also invited to take part.

Chanel invited top fashion bloggers from around the globe to France for a free retreat. They were encouraged to share photos and videos about their trip on their profiles. Instagram posts photos and videos that users share, which makes their posts more personal and relatable.

Use Instagram and Snapchat to Grow Your Business

Every year, social media apps dominate the digital world. Both Instagram and Snapchat are growing in popularity. They offer many features that allow you to promote your brand creatively. For more information on how social media marketing companies in Phoenix can help your business, contact SpinxDigital