Over the past two years, the e-commerce market has seen a significant increase. Statista reports that the global ecommerce industry saw a rise of 335 trillion dollars in sales between 2019 and 2021. They are now expected to grow to 5.54 trillion by the end.
The change in customer behavior is responsible for the increase in global ecommerce sales. Companies have turned to ecommerce to help their businesses survive and stay afloat, as more people shop online for their products and services.
However, the problem is that customers are increasingly being drawn to your e-commerce site and encouraged to buy. Effective ecommerce SEO strategies will help you stand out from your competitors.
7 ways to increase ecommerce website traffic
1. Make Referral Programs
This marketing strategy works, even though it is not new. You should immediately create a referral program if your ecommerce marketing strategy doesn’t include one.
Niesen found that 84% of consumers trust recommendations from people they know before buying. You can increase the likelihood that they will recommend you to family and friends if they are already customers.
If your Singapore-based e-commerce company is a cake shop you might use a referral program to offer 20-30% off on certain products after customers refer others. You can do this by giving each customer unique referral codes.
2. Use email marketing to draw traffic
Sending emails to potential customers in the age of Instagram Reels and TikTok might seem outdated. This is because it can be a great way to attract traffic to your e-commerce website. Email marketing is still an effective marketing strategy, as the global email marketing market will reach 7.5 billion by 2020.
The Statista Research Department predicted that this number will rise to 17.9 million by 2027. This is not surprising considering the increasing number of email users.
Email marketing is a way to connect with, communicate and interact with customers. A successful email marketing campaign can encourage them to act.
Here’s a breakdown on effective email marketing.
- Engaging subject lines
- Compelling CTA
- Written content that is concise and easy to understand
- Unique promotion offer
- Add visuals
3. Be aware of your loading speed
Your ecommerce website that takes more than three seconds to load is likely to lose potential customers and make them choose another business.
You can reduce bounce rates by improving your ecommerce website’s load speed. All ecommerce website design features must load in one to three seconds.
Below are some tools that you can use for checking the loading speed of your ecommerce website.
4. Run Paid Social Media Ads
There is no better way to increase traffic to an e-commerce website than running paid social media campaigns. You can reach potential customers through social media, expanding your reach and strengthening your online presence with the constant growth of users on social media worldwide.
Here are some things to keep in mind when running paid social media ads.
- Social media platforms (e.g. Facebook, Twitter, YouTube, Instagram)
- Image sizes that are recommended (e.g. The recommended image size for Facebook messenger story is 1080 x 1920 pixels
- Maximum and minimum character counts. (e.g. Maximum character count of 280 per Twitter tweet
- Formats for social media ads (e.g. Still image, animated gif or video
5. Get excited with giveaways and contests
The above methods to increase ecommerce website traffic are long-term solutions. However, there are other ways to generate instant traffic and convert leads.
You can make all of these possible by offering your customers exciting prizes in return for participating in your contest or ecommerce giveaway campaign in Singapore.
You can use tools such as WooBox or Gleam to monitor your customers’ participation in your contests or e-commerce giveaway campaigns.
6. Make sure to use large and clear images
Potential customers can’t touch or feel the product so they need to be convinced to buy. Images are the answer.
A picture can say a thousand words and can be a major factor in your e-commerce success. You should therefore use large and clear images to ensure that your customers know what you are selling.
To make them more convinced, include a description of the product. Include information about the product’s size, materials, and colors, as well as any other pertinent information.
7. Be clear and upfront
Transparency is the best way to do business in e-commerce. Make sure to mention if your product offers free shipping. You should mention delivery fees in your shopping cart details to let your customers know.
Your customers will be able to spot the difference and not feel misled after they’ve viewed the product on your e-commerce site.
You should also make out-of-stock products visible to your customers. It will make it easier for them to find and buy what you have to offer.
To increase your Ecommerce website traffic, you can improve your Ecommerce strategy today
Although it might take some time before you see actual results, your hard work will be rewarded if these seven steps are followed to improve your e-commerce website traffic.