05/30/2022

Does Advertising on YP.com Work?

Insights

4 min remaining

YP.com, an online advertising platform, offers listings for local businesses as well as a variety of marketing tools.

The current version of YP has been around since 2012. Many companies use YP’s online marketing services provider.

YP does an amazing job branding itself as a solution that is available to all businesses, regardless of size.

Your company should advertise on YP.com.

What’s YP.com offering you?

YP started as a digital version of the Yellow Pages. The online directory allows users to search for businesses via their website or the YP App.

Eventually, YP expanded its services and now offers listing management, video creation , and local advertising.

YP doesn’t offer products that aren’t already available. 

YP’s high prices are also well-known. The “Direct Pro”, a direct marketing solution, starts at $10k.

Although there are many marketing services worth the minimum investment of 10k or more, YP does not do any favors by describing their next service. “

This sentiment is not disappointing. It is almost absurd to suggest that $10k is the minimum price.

Customers are “enticed to do what?” YP basically states to you that customers should give you at least $10,000 so potential customers can contact you. “

If you have any kind of quantifiable and optimized selling strategy, you don’t know what the whole promise means.

Read the testimonials from YP.com customers in the past

Referrals , testimonials or reviews are great ways to find potential partners for digital marketing.

YP.com reviews can be found all over the Internet. 

Patterns can be seen by watching and reading more.

Nearly all negative reviews about YP.com mention the same reasons for dissatisfaction. Clients are locked into long contracts even though they know that they will not get meaningful results from YP.

Is there another alternative to YP.com?

You have many other options than YP. Others are even better.

Partnering with a legitimate, full-service digital marketing agency will yield better results than YP.

Yellow Pages may brag about the visibility and high returns that come with listing in their directory. An experienced marketing agency will rank your website highly with Google, and help you get even greater returns through PPC campaigns.

YP.com doesn’t offer all services. There is an alternative offering that you can get from a legitimate marketing agency. It will generate more traffic and make you more money over a shorter time period and with no long-term contracts.

Advertise your business online on many websites. These channels include: 

  • Google Ads also includes the Search Network and Display Network
  • Microsoft Ads lets you advertise on Bing
  • Social media sites

Should you advertise with YP.com?

Most businesses looking for digital marketing services are satisfied to find “no” as the answer. “

While there are some businesses that have benefited greatly from YP.com’s partnership, others seem to have had the opposite experience.

Yellow Pages is an expert at marketing and can help you save thousands of dollars and avoid many headaches. 

Are you looking for a full-service digital marketing agency?

Here are nine signs that a bad agency is warning you. You can also read How to find the best online marketing agency.

Kobe Digital, a digital marketing agency with decades of experience helping clients grow their online business through a variety of advertising strategies, is .

Our Internet marketing team is an expert in helping businesses reach new heights of success. We would love to assist you.

Request a quote or additional information from now!

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.