09/13/2022

Update Your Digital Transformation With Data Management

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Companies must adapt to the new era. You must be able to think ahead in today’s tech-driven business environment. It is important to make changes to data management in your company.

Technology and business are becoming more closely linked. Technology is the most important factor in many of the changes companies are trying to achieve today.

These changes can also be called digital transformations. Digital transformation can be defined as a company that has made significant investments in digitalization. It could also refer to a company with a digital history that is working to find the best version of what they do.

A company can make many changes to achieve a digital transformation. One of the most important options for a company to transform itself is to embrace and implement proper data management. Let’s now take a look at how data management can be used to help us make a difference in a digital transformation.

1. Cracking the Data Conundrum

The rise of data as a business currency is ironic. We now live in a world in which it is possible to quickly gather huge amounts of data.

Glenn Harris, data manager at BritStudent & 1Day2Write, suggests:

You could keep track of all the people who visit your shop, including the items they touch and look at. Today, however, online shopping is gaining thousands of clicks per day. Data can be gathered in bulk. Every action a user takes on any site is recorded through the device they use, which could be a computer.

Data is similar to oil or gold in the beginning of their boon. It wasn’t about finding oil or gold, that was easy enough. It was about getting to it. It was easy to become a millionaire by cracking that code.

Data management is all about managing it. You need to manage your data well if you are surrounded by it. This is the first step in a transformation.

2. Using Data for Better Understanding

You need to be able to read and manipulate data. Companies will seek to understand ‘data behavior’, which is a way to accurately depict their customer base using the language of data.

Once you have identified something about your customer base, it is time to take action. You can use what you’ve figured out to your advantage immediately.

If you see a trend that 75% of people click on a particular brand of refrigerator then they immediately click to another brand, you can be sure that you should promote the second brand in your future sales.

It could be that refrigerators are part of a trend in stores to sell kitchen appliances, rather than home appliances. This will force you to market your home appliances more effectively or to abandon them altogether in favor of kitchenware.

Data management is used to better understand customers and give them the information they need. Customer data quality is a key driver of digital marketers’ efforts.

3. Data Training

Data is not a trend. Data is the new way to understand value and a new currency. Companies that are serious about a digital transformation will not only get more experts, but also more expert teams. They won’t be able to get one computer with machine learning software. They will change the company culture.

This is a way of saying that digital transformations are largely about the transformation of employees and the company’s outlook.

Training staff must include an understanding of the importance and reasons for a shift to data.

Essie Lynch, tech writer for Australia2Write and WriteMyx, says:

Your digital transformation will be easier if your company is more familiar with data and its benefits. A company’s principles and staff are what it is.

Bring everyone aboard and you will see a change.

4. Data Security

Security is one of the most important aspects of a digital transformation. A misguided belief exists that a company without a physical storefront is somehow more secure from threats.

Cybercrime remains a major threat that is still not fully explored. It is actually only within the past year or so that regulations surrounding data flow and data security have been implemented, mostly pertaining to how companies manage data.

Data security is essential. You and your company can lose, steal, or hold hostage to your data.

Data is the present and the future and it is at the heart of all data transformations.

If you don’t have the skills or knowledge to manage, store, secure, and use the data you collect, it is crucial that you do so. It is an essential tool for any modern company.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.