Sometimes, the work that we do best for other people is the work that we do worst for ourselves.
There are many doctors who make poor decisions for their own health and are messy housekeepers. There are also many marketing agencies that deliver outstanding results for their clients, but struggle to generate business.
Agencies often neglect to pursue clients because it is an ongoing task. You can invest now in your own long-term success if you want to be successful.
These are the top ways to increase agency clients.
1. Treat Yourself Like Your Own Client
How do digital marketing agencies get clients? They are their client.
Your clients already know the process. Start today by taking the time to do the same thing for your business.
As you would for your clients, go through each step. Collect data to create your brand guide and a data-driven marketing strategy. Follow through with each step.
Make sure you are sharing all of the strategies and advice that you offer to your clients. To build trust with your audience, use storytelling techniques.
Above all, don’t sacrifice quality. When business owners see your marketing efforts are not done with passion, they will assume you will do the same.
2. You can get out from behind the desk
In this technological age, Miami digital marketing is often the first thing people think of. While digital marketing is not something you can ignore, sometimes it’s important to look outside into the “real” world.
You can start to build a presence at local events, where you will find other decision-makers and business owners. This should include business expos, networking events, tradeshows, and other relevant activities.
Your goal is to be a part of the local business community. Meet other business owners and potential customers.
Start referring people to businesses that you know, as you build your business network. The business owners who are grateful will be more likely to become clients. They’re also more likely to refer others.
A conference that is right for you can make a big difference in your business. You can learn more details by signing up.
3. Make use of online directories
Your website is not the only place you can build your web presence. It is important to be listed on as many directories online as possible. This is the easiest way for companies to find digital marketing opportunities.
There are many routes you can take. To start, you will need to be listed on the most popular directories such as Google and Yelp.
Next, you should focus on industry-specific directories such as agency directories. These directories are particularly useful because every person in the audience is qualified and looking for your service.
Get your business listed in local directories. These sites are frequently the best resource for people looking to patronize local businesses.
Not all directories are created equally. Some directories offer only a basic listing. Instead, search for directories that offer more benefits, such as advertising opportunities or events.
4. Prioritize Your Portfolio
Prospective clients can hear all about your great job but will not know this until they actually see it. Your portfolio is your proof that you can get digital marketing clients. Your team may also be able to convince them with a prestigious Digital Marketing Certificate.
A few key characteristics are required for your online portfolio. It must be varied. Clients want to see if you are able to capture their voice. By displaying a wide range of brands that you have mastered, you will show your ability and willingness to accept any voice.
Your portfolio should reflect what you are looking to do. For example, if you want to get more clients in the Healthcare industry, then prioritize past clients on your portfolio. This will show the right companies that your expertise is in their field. It is also important to choose a niche in digital marketing.
5. Marketing Blog
You likely already inform your clients about content marketing. Phoenix marketing agencies should do the same.
Many businesses experience a similar process. They start to do their marketing themselves to save money. They do a lot of Googling to learn the craft.
They might try one or two campaigns. They soon discover that it’s not as simple as they expected. They call an agency.
Who better to call than agencies whose Marketing Blogs were so supportive when they tried the DIY route?
Your blog can also help you gain SEO clients. If you’re looking for digital marketing clients to help your agency, blogging could be the answer. Blogging is one of the best SEO strategies, and clients want to know that you are following your own advice.
While a blog on your site is a great way to help, you should also consider writing guest blogs for other websites. Consider sites like Forbes and Business Insider that executives and business owners frequent.
Matt Cutts, the Administrator at United States Digital Service shares more information about effective strategies for building connections and ultimately getting more clients.
6. Get Interactive to Find More Potential Customers in Digital Marketing
While social media is an integral part of many digital marketing strategies and tactics, most brands fail to address the “social” element. They spend a lot of time creating their content but very little time sharing, commenting and engaging online.
Begin by choosing the companies that you would love to work for. Follow them on Twitter and engage with their posts occasionally. A few comments per week can make a big difference.
This will get your name in front if the owner or manager is doing their own social media. Once they know your name, it’s possible to make a cold phone call that isn’t so cold.
7. With your email newsletters, you can build a following
Local businesses are always looking for ways to grow their business and increase their revenue. You can be the expert resource they need.
Your blog can fulfill that need but it’s better to reach your audience via email by sending out a consistent, valuable, and trusted newsletter.
Create weekly newsletters full of marketing tips and new insights. Invest in a campaign to increase subscribers by using strategies such as a social media blast and adding a “subscribe” button on your website.
Your newsletter subscribers will see you as a marketing genius. You want them to succeed, and they’ll be grateful for it every week. You’ll be the one they call when they need a professional.
It is important to get subscribers. However, you should not resort to spammy methods or sign up people without their permission. You’ll find it harder to get into the inboxes of other subscribers if you get labeled spam by some recipients.
8. Play the Continuing Education game
Marketing is one such field that is constantly evolving. Business owners and managers need to stay on the cutting edge of technology in order to make or break their business.
Many companies are open to investing in seminars and mini-courses on marketing trends and practices. You shouldn’t be the one providing them.
These seminars can be a two-fold revenue stream. It opens up a new revenue stream.
It also positions you as an industry expert. They know that if you are able to teach a subject, then you will be able to do an excellent job at the work.
You can also get involved in the conference circuit if you don’t wish to organize seminars or courses. Look for business conferences in your local area and pitch to be a speaker.
It can be time-consuming and you might need to pitch at several conferences before being selected. You will gain credibility and be more likely to get speaking engagements in the future.
Those speaking engagements can skyrocket your business. You gain exposure and a reputation as an expert. If you are selected to speak at a conference, the audience will consider you credible.
How to Find Clients for Digital Marketing Agency: The Most Effective Ways
It can be hard for a marketing agency to strike the right balance between your client’s businesses and your own. Too many agencies place themselves last. They lose a client who is critical and are unlikely to win a new one.
The tips above can help you get clients no matter how small or large your agency is. The key is a varied marketing strategy that combines your staple of digital marketing with old-fashioned methods as well. Don’t forget to be transparent about your pricing too.