Facebook is a popular platform for reaching and engaging your audience. It is home to more than 2300 million active users each month. If you have ever looked at setting up an advertisement campaign on Facebook, you may have noticed the many Facebook ad goals. These are the objectives:

Which is the best? These are the questions that we will be answering in this blog. Continue reading for more information

What are the goals of Facebook ads?

Facebook’s advertising objectives are your campaign’s goals on Facebook. These objectives determine the goals of your campaign, from brand awareness and sales. You can break down the three major Facebook ad goals into awareness, consideration, and conversion.

Each category has its own goals, which can be matched with your overall goals.

Types of Facebook Ad Objectives

The awareness category is Facebook’s first advertising objective. There are two options.

Brand Awareness

This Facebook ad objective will help you introduce people to your brand. As our first objective, we will start with brand awareness. If you want people to discover your brand, this objective is essential.

It’s a great way to build brand awareness and introduce people to your company. The ad objective is to make a lasting impression on your target audience. This stage does not require that users interact with your content.

Your goal is to make people familiar with your brand. It may be as easy as someone noticing an advertisement.

Reach

This Facebook advertising objective will help you reach as many people as possible. This category also includes Reach, which can be used as the second Facebook advertising goal. This is the goal you should choose if you want to reach large audiences.

Reaching people is the best choice. Reaching as many people as possible is the goal. This strategy is most effective for large audiences. If you have a small audience, this objective will not be as effective.

Types of Ad Objectives: Consideration Goals

Next on the list are the Facebook advertising goals that fall under the consideration category. People are weighing their options and trying to decide which business is the best. This category allows you the freedom to set multiple ad goals.

Traffic

This is the Facebook advertising objective if you want to increase traffic to your website. Traffic is one of Facebook’s advertising objectives. It targets traffic to websites other than Facebook. It can be used to promote a blog post, a landing page, or a page on your website.

If people are interested in your business, this is a great goal. Although registrations for events and sales might be possible, this objective is not intended to generate sales. Traffic is about driving people to your site.

Anything more than that is a bonus! When you create a traffic advertisement, Facebook will show your ad. It will only display it to those who are most likely to click on the link and then engage.

App installs

This objective is for people who are interested in downloading your app. This objective is to get people to download your app. This objective can be used for reaching people who know your company and those who are interested in your app.

The ad can drive traffic to your app, increase engagement and even help you install your app.

Engagement

If you want people to engage with your ads, this Facebook ad objective will be useful. Next on the list are engagement and other objectives for Facebook advertising campaigns.

This goal allows you to concentrate on getting people to share and interact with your content. Engagements can include comments, likes, and shares. This is a key objective if you want more people to like your social media pages, increase event responses, and get involved in claims.

This allows Facebook to only deliver your ad to people who are most likely to respond to it.

Lead generation

This is the Facebook advertising objective if you want to generate leads. Your business’s goal is to generate leads on Facebook. This means you don’t direct people toward your website.

These ads often offer consultations, classes, ebooks, or other services. The ad will open a form that allows users to quickly fill in their details by clicking on it. Facebook allows leads to fill out their name and email address automatically. This increases their conversion rate.

This ad objective is great if you’re looking for leads through form submissions.

Video views

This Facebook ad objective will help you increase your videos’ views. This objective will help you increase the number of views to your Facebook videos. This objective is about getting people to see your video, not getting them to click on your link or visit your site. These actions are a bonus! ).

HOT TIP: Your objective for your ad does not have to be video views. This only applies if you intend to increase views with your videos. Videos can be used to increase brand awareness and engagement.

Messages

This is the Facebook ad goal. The message’s objective is to encourage people to send messages and ask questions. This ad objective allows people to communicate via Messenger, Instagram Direct, and WhatsApp.

You can use this objective to create an advertisement encouraging people to contact your company. Clicking the ad will direct them to the appropriate messaging platform. Answer their questions, offer them suggestions, or help them solve any problems with your product/service.

Type of Facebook Ad Objectives

As our final set of Facebook advertising goals, we’ll be focusing on the conversion goals. There are three options available for your ads:

Conversions

This Facebook ad objective can be used to optimize for a particular type of conversion. From all the Facebook advertising objectives, you can select the conversion goal. This will allow you to focus on one action within your ad. This allows you to choose whether to sign up for the email newsletter, purchase a product, or register for an event.

If you have an objective, this will ensure that your ads work. This will help you target the right people for future conversion-focused campaigns. This goal doesn’t limit conversions only to people buying products.

If you have other goals, you can convert.

Catalog sales

This Facebook ad objective can be used by ecommerce merchants to increase product sales. This objective is to increase sales at ecommerce stores. To be eligible for this Facebook campaign goal, you will need to upload your product catalog to Facebook.

After your catalog has been uploaded, you can create product feeds to use in your ads. The product feeds can be customized to target audiences. This is a great way for you to increase product sales.

Visits to stores

This objective for Facebook ads is for brick-and-mortar shoppers. The last objective is store visits. The store visits objective is the only objective of a Facebook advertising campaign that focuses on offline sales.

This campaign objective allows you to display ads based on location. These ads can be used by businesses that have multiple locations, such as Dunkin’ and Mcdonald’s. Based on the location of the target user, these ads will be quickly delivered by Facebook.

It is important to remember that offline sales make it harder to track the campaign’s results. This is a great way for your store to grow its customer base.

Find the most effective Facebook advertising goals for your company

Facebook has many ad objectives that you may not know about. Kobe Digital can help you choose the right objectives, and write compelling copy to get the best results. Our clients have seen us generate more than $3B in sales.