Key Differences Between Unbounce And Instapage Landing Page Builders


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Custom landing pages are a key component of any digital marketing campaign. They can be used to capture leads, increase conversions and drive traffic to your site.

Digitalization has made it possible to create a variety of marketing campaigns. Landing pages have become the main strategy in inbound marketing. It is no surprise that creating a one-pager for your campaign can be a burden. This is because of wireframing, testing, and coding. Landing page software makes it easy to create one-page optimized landing pages to promote your campaign on all your channels.

These pages allow you to track potential customers in real-time via gated content campaigns and social media posts as well as email marketing campaigns and search engine results.

Whatever type of campaign you’re planning, landing pages that are tailored to your audience will help ensure it converts better. These pages can be used to generate leads quickly and aid in reporting the campaign.

This landing page builder allows businesses to focus on specific customers and not all customers at once. This campaign increases sales potential and saves time.

One study found that landing pages that include a signup form have a 23% higher conversion rate. Marketers can reach customers by creating high-converting landing pages using a signup form.

There are important criteria that you must consider when deciding which tool is best for your company.

Unbounce and Instapage were compared using the criteria below.

  • User-friendliness
  • The Core Features
  • Pricing


It is important to consider whether the landing page builder is simple to use. This will help you avoid spending too much time designing the pages. Unbounce and Instapage are very similar in terms of their ease of use.

Both landing page builders are easy to use, and have a drag-and-drop editor and form creation module. They also offer mobile responsive design and quick reading analytics.

We should focus on the differences. Unbounce offers and highlights industry-based options for agencies, eCommerce, and SaaS, while Instapage offers more channel-based solutions to enterprise marketing agencies & teams. Both tools can be used by small businesses.

Unbounce is not recommended for beginners as it has a steep learning curve. Instapage, on the other hand, is a great option for beginners. You can use it immediately without any learning. 

Core Features

It may seem easy to choose the right landing page builder since it creates a single page using the templates. There is a lot of inconsistency between the tools when it comes to evaluating their features. While most landing page builders share the same core features, the functionality of each tool is different. This is why it is crucial to evaluate these features when selecting a tool.

Unbounce and Instapage share many features. You may be able to find these features here:

  • Choose from a variety of templates
  • WordPress Integration
  • Integration of CRM and Analytics Tools
  • Inclusion of keywords in SEO campaigns
  • Custom code HTML insertion

Your journey does not end with the creation of a landing page. Before you can launch your campaign, optimize the landing page. You should conduct A/B testing and evaluate the campaign’s performance in detail.

In this sense, Instapage is superior to Unbounce when it comes to analytics and reporting with heatmaps, while Unbounce offers only basic reporting options.

Unbounce’s landing page builder also offers more customizable pop-up modules than Instapage’s simplified pop-up options.

Unbounce and Instapage: Pricing

The price-performance ratio is a key factor in determining which tools are best for you. When investing in SaaS, many businesses don’t know the cost of the software.

You should first look at the pricing information. This will help you determine if any additional costs or integration costs are involved. It is strongly recommended that you check if there are any substantial or initial costs before purchasing a product.

Unbounce offers a 14-day free trial. You can get up to 21% off if you pay annually.

  • Launch – $80
  • Optimize – $120
  • Accelerate – $200
  • Scale – $300

Instapage offers a 14-day free trial. Plans & Pricing are as follows:

  • Annual Pricing: Optimizing – $149
  • Conversion – Custom offer

Which is the best Landing Page Builder for Instapage vs Unbounce?

Comparisons showed that features offered at different prices are a key determinant in tool selection.

If you feel that the tools we have reviewed are not right for you, there is an alternative to Instapage and Unbounce. Leadpages, which offers many of the same features as the tools we reviewed, is one of the more powerful alternatives to Instapage and Unbounce.

Leadpages is a solution for small businesses at a reasonable price. They offer more features for a lower price than Instapage and Unbounce.

They have a variety of widgets, and the checkout widget is the most important part of the lead-capturing process for eCommerce businesses.

You can also build your website with Leadpages, just like Wix. Their drag-and-drop editor and standard editor allow you to create a website without needing to code. Leadpages could be a great platform to start a business and manage all your future campaigns.

Unbounce is the best option if you want to be more flexible and customizable, but there are some learning curves. Instapage is a better option if you want more speed, advanced analytics, and reporting with heat maps. It is also easier to use and more suitable for beginners.

There are also landing page builders which offer additional features that can help you.

These tools are a great choice for speeding up lead capture and campaign development. It is up to you to decide if you want to speed up, customize your page or offer reasonable pricing.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.