Small business owners face a daunting dilemma in an age where seemingly endless options are available via the Internet. What can you do to stand out enough to win customers over on their first purchase and keep them coming back for more? 

Increase customer retention by building trust and belonging in your audience 

But it doesn’t have to be hard! Remember that loyal customers are made of happy customers. Here are five strategies to increase customer retention and loyalty.

1. Engage Your Customers

Customers shouldn’t feel like strangers.

Live chat is an essential step in any website. Kobe Digital chat allows you to notify every online shopper that visits your site. You can greet them personally, learn about their needs and make recommendations based on them. This will make them feel valued and happy.

It doesn’t take a genius to use social media. Social media isn’t the only way to communicate with people. This is not just for marketing to the 3 billion-strong social media kingdom (although that is important too). It will help them remember your brand when they make future purchases.

2. The Best Online Shopping Experience

Customers will love it when you open the door for them. This makes it easy for customers to register and allows them to check out faster.

Login pages are a great way to provide customer service.

This is all possible through the Members Area. Customers will be able securely to save their information including shipping and billing addresses and credit card details via their account. Customers can track the status of their orders and view previous orders. Customers can also download digital files like fonts, posters, and music immediately after they are downloaded.

3. As a brand, stay consistent

Keep your word. Customers will trust your brand if they can trust you in delivering on your promises. This is what every business owner strives to achieve.

It is crucial to maintain visual consistency. Visual consistency is important.

4. Perfect Your Reputation

Building trust with customers is essential. It is even more challenging when you shop online.

Make sure you are careful about what you write. Be mindful of what you write.

Look for influencers who can help you. 70% of millennials would rather have a peer blogger endorse their product than a celebrity. This makes it easier for you to work with them.

These influencers can be a great resource if your brand is committed to socially responsible practices. It’s better to not be the only one praising the good work of your brand. This principle is just as valid online as it is in real life. It’s easy to be skeptical of someone who talks about how many charities they have donated to and how much they gave. This will help you gain some warm fuzzy feelings with your customers.

These examples demonstrate how to create profitable eCommerce websites!

5. Reward loyal customers

A joint study of a Harvard Business School professor and Bain & Company found something amazing in 1990.

Personalize your promotions. Sales are universally loved. However, customers also love feeling special.

Customers should be treated as royalty. You can create a private area for members that is like an airport lounge. Create a members-only area that feels like a VIP airport lounge. This is like telling your family they are part of the family.

Before you tell your customers about the Members Area, double-check that they can sign up.

It is not what you want. Instead, focus on making customers happy with your charm and excellent online shopping experience.