Let’s face the facts, posting on TikTok has become more important for businesses around the globe.
TikTok boasts a large market potential for both small and large businesses, with over one million active users. This is your chance to reach a wider audience, create engaged communities, sell products, and receive honest feedback from customers to improve.
This is when you could run into a problem. Because TikTok content is difficult to understand for marketers with a little bit of knowledge, it’s not clear what content strategy to create, what content types to post, and how to promote your business accounts on TikTok so you don’t look like a dinosaur trying to make friends with teenagers.
This post will help you decide if TikTok is the right social media platform for you, what to write for your TikTok content plan, and which tactics to use to maximize your reach.
TikTok Social Media Platform: A Quick View
TikTok allows users to create 15–60-second videos on various topics. Some accounts can even create 3-minute videos right now
Although it started as a platform for lip-syncing and viral dancing, TikTok now has a wide variety of content. It is no surprise that the app is used by 800 people.
Here are some facts about the TikTok audience
- 53% are male and 47% are women.
- 50% of those under 34 are younger than others, while 32% are between 10 and 19.
- 41% of the population is between 16 and 24 years old
- TikTok receives 100 million active users monthly from the USA
- TikTok is used in over 155 countries and 75 languages.
By scrolling through their feed (aka FYP) users can interact with TikTok content. They can also comment on it and share it via other social media platforms.
TikTok also prioritizes content with more interactions and views, creating user feeds accordingly.
You can make short videos more interesting by using trend-heavy transitions, music, and music content creators. Humor is acceptable, but it’s important to keep it relevant for TikTok’s Generation Z audience.
Kobe Digital makes TikTok content creation easy. You can create, edit, and schedule your content all from one place. To diversify your posts and increase visibility, you can add hashtags or emojis.
Why TikTok Content Plans are Important
TikTok earned $1 Billion from paid ads in 2020. TikTok’s marketing potential cannot be overestimated, considering that users spend approximately 850 minutes per month scrolling videos and 46 minutes per day scrolling through them.
You can do this with a TikTok content strategy.
- Reach a wider audience to increase brand awareness.
- Promote your products or services.
- Customer service
- Build engaged communities.
- Get feedback from customers
- Advertise your products and services to your target audience.
Your content plan will vary depending on which TikTok marketing strategy is used for this platform. These three main tactics are TikTok influencer Marketing, organic viral Content Creation, and TikTok Advertising.
Continue reading below.
Tips for creating TikTok content strategy
Let’s get started:
TikTok is a popular platform, so please don’t use it for your business. Do your research before you invest in TikTok marketing.
Is Your Business Targeted to the Right TikTok Audience
Marketers need to be able to identify and comprehend your niche. Make sure you know your audience’s needs before choosing a format or content topic for your TikTok account.
Consider:
- Who are your TikTok target audiences?
- Who are you hoping to reach?
- Will your brand appeal to their interests and demographics?
Also, take a look at your buyer personas as well as your social media audience analytics to determine if there’s a market for your business on TikTok.
Are they the same people or different? Are they the same people? Or can you identify subgroups that are relevant to your niche?
Our goal is to understand the TikTok audience so that we can provide content that suits their needs and preferences.
Is TikTok in alignment with your business goals?
When creating a TikTok content strategy, it is important to think about your target audience. However, you must also consider your business goals. What is in it for me?
TikTok marketing opportunities can help you align your business goals.
Your TikTok marketing strategy should have clear and quantifiable goals. Before you can create a content plan, it is important to understand why this social media platform exists.
Once you have identified your goals, the next step is to choose content types that will assist your business in achieving them.
Are You Competitors on TikTok?
It can be difficult to win their trust. You will need to create a marketing strategy.
Analyzing the TikTok strategies of your competitors will help you determine what the platform offers for your industry and which type of content is most effective for your niche.
This is a great opportunity to learn about their strengths and weaknesses and create your TikTok content strategy accordingly.
You are lucky if your competition isn’t yet on TikTok. This is your chance to get a competitive edge.
The Best Practices for your TikTok Business Account
After you have identified your TikTok target audience and established your goals, you can now decide on the strategies that will make you successful.
These are the top tips that will help promote your TikTok business:
- Advertising
- Content creation
- Marketing to Influencers
Your TikTok content plan can include different content types or ideas, depending on the strategy you choose.
Let’s take a closer glance at each of them!
1. TikTok Advertising
Direct selling is not the best way to reach TikTok’s younger audience. This is why many brands use TikTok to increase brand awareness.
TikTok offers a few different ad formats that can help you promote and grow your business. At the moment, there are five types of TikTok ads:
- In-feed ads appear directly in the FYP. You can choose to display an image or video ad, spark, or carousel.
- Top-view ads appear on users’ screens after they open TikTok.
- Use branded hashtags to advertise on users’ FYP, and send them to the corresponding page.
- To raise awareness about your campaign, brand effects can be seen as stickers placed on users’ feeds.
- Brand Takeover allows your company to temporarily “take over” TikTok.
When planning your TikTok marketing strategy for advertising, make sure to calculate ROI and track your progress. This will allow you to see if your content is working and what you can do to improve it.
2. Create Content for Your TikTok Account
Although content creation takes a bit longer before you can see the results, it offers you the most freedom. TikTok is unique in its user behavior and features. You need to understand the trends and culture of TikTok.
TikTok should not be approached the same as Instagram, LinkedIn, or any other social media platform. You can post anything, from product photos to dance challenges. However, you need to understand how TikTok works.
The platform first shows your videos to a select group of users based on past behavior. TikTok will share your video with more people if they like, comment, share, or watch it in its entirety. This loop continues until your video becomes viral.
Your TikTok content strategy should include videos that have a hook at the beginning (to encourage users to keep watching), trending sounds (hashtags, and effects also matter), and relevant to a target audience. The most important thing is to keep up with trends and make them more visible.
TikTok Content Ideas:
- Here are quick tips, tutorials, and how-tos
- Hashtag challenges
- Content created by users
- Multi-part series on the same topic
- Funny skits
- Duets (recording your video with another person)
You can use the Discover page to find out what’s hot and what your competitors are doing. You can choose from a variety of videos and series, including humorous videos or business tips.
3. TikTok Influencer Marketing
This strategy is an important part of TikTok’s ecosystem. Your collaboration with influencers will have a huge impact on your business’s success, as Gen Z is drawn to people, not brands.
You don’t have to partner up with TikTok influencers with millions of followers. You can get even more positive results by discovering rising stars in your niche.
- Your brand will appear more natural and authentic.
- Your business will be more credible because micro and Nano influencers have more loyal audiences, who are more likely to follow their advice.
It is important to create a set of clear rules that influencers can follow to promote your company. You should let them know the outcome you want, how many videos they will need to make, how often they must post them, and how you plan to measure it.
TikTok’s Best Time to Post
Writing your TikTok content strategy is only half of the job. Next, you need to identify and set a TikTok posting time for your videos.
This will be possible with the help of your TikTok analytics. You can use the data to see when your followers are online, and what their most active times are. Then post an hour before they arrive.
If you don’t have analytics or wish to reach a wider audience, think about the times they are most active on social media. These could be early mornings before going to work, or late evenings just before bed. It would be a good idea to post twice per day.
Remember that different audiences will be interested in different things, so experiment until you find the right time to post on TikTok.
This is the general TikTok posting calendar that you can follow from the beginning.
Once you have your content plan in place, Kobe Digital can help you optimize your social media posts. This social media management tool makes it easy to manage your TikTok account and create, edit, schedule, and share content faster than ever.
Get your 14-day free trial of Kobe Digital today! Take advantage of all the features and get the most from your content strategy.
Bottom line
Although it may seem difficult to create a TikTok content strategy, it is easy to learn and it becomes more interesting the more you use it.
Start by identifying your purpose and audience for TikTok.
Spend some time looking at TikTok content types. This will help you understand what could help reach your business goals. Next, decide what strategy you’ll use. Will you collaborate with influencers or create TikTok videos?
Finally, after you have created your content strategy, choose the best time to post on TikTok. Remember to monitor the progress of your TikTok content strategy and adjust it regularly.
Best of luck!
