New generations bring new preferences to the workforce. To attract and retain employees, your company must be flexible to adapt to changing priorities. They will bring new insights and help you move forward.

A company could have up to four generations within it. This means that there are a variety of expectations that a company must fulfill to meet each generation’s job priorities. To continue attracting new talent, it’s important to not get stuck in the past and to adapt to the changing times.

Gen Z is the newest generation of workers. They are seeking completely different benefits at work and in their job roles than those before them.

Kobe Digital is a full-service marketing agency in phoenix that explains everything about Gen Z and what they expect from the workplace.

What is Gen Z?

Generation Z is a group of people who were born between 1997 and 2012. They are sometimes called Zoomers. This generation was born alongside smartphones and the internet, making them the most technologically and visually advanced.

They are digital natives because they are fully immersed in the digital world. They will search for information using search engines, rather than books, and are making revolutionary changes in global, social, and environmental issues that surpass the previous generations.

Generation Z makes up more than a third of the world’s population. You need them to join your team. Generation Z is also highly entrepreneurial, which means they bring a lot of value.

What is the most important thing for Gen Z at work?

Gen Z, as we have already mentioned, has many different preferences than other generations when it is to their jobs. Let’s look at their priorities:

1. Owning Your Career

This generation wants to be promoted quickly and have control over their career paths and see their careers as part of a larger picture. Given the higher cost of living, this generation is looking for financial security.

2. Training and Growing

This generation needs to feel that they are always learning. This should not only be professional but also in soft skills and everyday life skills.

Gen Z can feel unprepared for certain job roles, particularly in management. It is common for them to feel this way. Your company should help them feel that.

3. Flexibility

Flexibility is key. The Zoomers place flexibility first, regardless of whether it’s in terms of working hours or overall work model. They should feel that they have choices and can choose what suits them best.

Many Gen Z’ers will consider quitting employers that don’t offer a flexible working environment.

4. Passion for Work

Gen Z needs to feel passionate about their job and workplace. According to Gen Z, a lack of passion was the third most important reason for leaving their job. This means they will likely leave if they don’t feel passionate about their company or their position.

5. Tech Focused

Gen Z’ers are looking for tech-forward companies. Gen Z will find it attractive to incorporate digital technology into their work environment. Using an online task management system and internal communication platforms.

These digital systems can also increase productivity within your company due to the communication, automation, and efficiency benefits they offer.

6. Value Alignment

Gen Z values it very much. This could be the company’s overall mission statement or the company’s social responsibility actions.

They might question whether charitable initiatives are in place or if the company keeps its promises.

7. Diversity

Diversity and inclusion at work are a top priority for Gen Z. Gen Z will seek out companies that care about diversity. Actions speak louder than words. In 2020, Gen Z was the most diverse generation in American history.

How can you attract Gen Z employees?

Gen Z employees enjoy a host of benefits. In the digital age, Gen Z’s tech-savvy and digital-first attitude to life is crucial. Gen Z grew up with the Internet and apps, rather than waiting for them later in life. This is evident in their approach to life, work, and creativity.

To help you navigate the future, it’s helpful to have Gen Z insight into your business.

1. Transparency is key

Be as transparent as you can about your position and plans in the company. This will suit both of you.

2. Offer Training

To help employees grow and be better, create a training program in your organization that includes professional training, management training, and soft skill training. This will work to your advantage as well as theirs.

Gen Z will be more interested in mentoring programs than any previous generation. They want constant feedback and are looking for ways to improve their lives. It could be because they grew up in a digital-first environment where feedback and satisfaction are almost instantaneous.

They can be used for immediate access to food and TV as well as messaging and social media likes.

Be sure to inform anyone who applies for a job at your company about these opportunities right away.

3. Flexibility is key

Give them options. Flexibility is key to Gen Z recruitment, as we’ve already said. This will make your job offer more attractive to them. Gen Z values work/life balance, so you should support it.

4. Highlight your Value

What’s in it to them? Your company’s value and position within the company should be shown to Gen Z. Once they are in, it’s your profit.

Gen Z can see how your mission aligns with their values. They can also learn about the financial rewards your company may offer them, as well as what promotions might be in store for them in the future.

5. Go Digital-first

Gen Z is tech-savvy. One way to get them onboard (and keep them there) is to ensure your company is digital first in all aspects of work. This applies to its internal communications and external offerings.

To keep up with the ever-changing tech industry and stay ahead of the curve, embrace new technologies as they emerge.

6. Create a strong social media presence

Remember that Gen Z is the most tech-savvy generation in the workforce. To attract them, you need to build and maintain an engaging social media presence that emphasizes the benefits of working at your company. This should extend beyond the job itself, and be incorporated into the company’s culture.

Gen Z spends so much of their time online that it makes sense to locate them where they are. Make sure your content is relevant and engaging. This includes highlighting your mission, diversity, and training opportunities, timely conversations, and industry-specific discussions, as well as any other features that might appeal to Gen Z.

7. Diversity should be a priority 

It is not enough to make diversity an area of high value in your company. You must make it a top priority. Companies are now hiring diversity and inclusion officers to ensure that diversity and inclusion are a core part of their company’s infrastructure. 

Last Thoughts

Zoomers are looking for personal communication and a strong connection to the position and place they fill.