A video is an essential tool for any marketer. Nearly 50% of all marketers surveyed believe that video can help them increase audience engagement. More than half of all marketers believe that video can help them build trust with future customers. We understand that video is essential, so we won’t be lecturing you on why investing in video is important. Are you looking for corporate video ideas? We have 17 ideas for you. We’ve compiled this list to inspire you, whether you want to create business videos that showcase your culture or serious company videos that explain your values.
We have also included the most impressive examples of corporate videos we could find. If you are looking for more ideas, don’t hesitate to check them out. Although the videos are grouped by their goals, some may be in more than one category. If you’d like, you can jump between categories from the table of contents.
Video Categories
- Recruit new employees
- Bring the world to your business
- Display your products and services
- Persuade people to become customers
Four video ideas that will help you to recruit new employees
1. Give people a glimpse into the day-to-day life of your employees
People are often asked the most common question when applying for or interviewing for a job. Take a walk with someone or several people and ask them what their day is like. Commonwealth Bank’s employees are shown working together with customers and internally in this video.
2. Keep track of employee testimonials
Your employees can best describe what it is like to work for your company. Ask your team members what they love about working for your company. Talk about your successes and what they would like to do better. Also, talk about how you feel supported by your team. It shouldn’t be difficult to choose the right people for your camera if you have happy employees.
Motorola created a video featuring the experiences of their employees to encourage recruitment.
3. Present your team
People want to know the people they will be working with and the characteristics that you are looking for in new employees. To help people get to know your stars, a team introduction is one of the most important corporate videos you can make. You can either create a large video that introduces several people at once, or you can focus on one person. Let your employees talk about their careers and what they think about the job. Your employees have valuable insight that they can share with future team members. If they are willing to participate in a video, they can also share their positive experiences during their time at the company. Adobe featured several of its employees in this compilation video.
4. Record company events
Is your company a “work hard, play hard” type of business? You can share a brief recap video or a live video of your company events with your audience if you host them. Let potential applicants know that you allow your employees to have fun and let loose.
It is possible to hold large conferences and educational events. You should also record these events! Demonstrate your desire to assist people in learning and furthering their careers. Kobe Digital is a firm believer in the principle of “work hard, play harder”, so take a look at the recap of the FXFamily & Friends event.
Five corporate video ideas to help people get to know your business
5. Tell others who you are
In the first part of an introduction, tell people who and what you are. To explain the purpose of your business, what you do for customers, and why you do it, create a company video. People will trust you more if they know more about you. This video is a visual explanation for your “About Us” page on the website. Animations are a quick way to explain Slack’s business.
6. Describe your company’s values
Every company needs a set of values to drive its operations. Let the world know these values. You can either have your employees explain these values or you can use stock footage and narration to convey your point. Share what drives your business decisions. Trust is built by transparency.
7. Share your company’s history
Cool business videos can be made by telling people about the history of your company. This is a great time to share funny stories or mishaps that have made your company what they are today. This video explains how and where we got our start as a tech startup, and how it evolved into a full-service digital marketing agency.
8. Discuss a topic that is relevant to your business
People will recognize your team as being made up of industry experts. It’s a great way for you to share your knowledge about a particular topic. You can help someone understand a complicated idea or offer advice on other topics. Regular educational videos will encourage people to return to your business for more information.
9. A how-to tutorial will help you demonstrate your knowledge
Talking about a topic is one thing. You can show your skills by doing it. Show your skills in action by spending a few minutes on the camera. You don’t need to make it complicated. A simple task such as changing a tire can help people in dire situations and give them the confidence to ask for information (and possibly purchase) in the future.
Four company videos to showcase your products and services
10. Demonstrate the effectiveness of your products
Show them in action if you are selling products, especially if you sell online. Show people how your products can make a difference in their life. Give as much information as you can so that people don’t need to search for it.
ShamWow commercials might be familiar to you. Although you don’t need to record an infomercial for your company video, you should take note of how the product is used.
11. Offer a glimpse behind the scenes of your products to give people insight
Have you ever wondered how something is made? It’s not uncommon to wonder how something is made. It’s why there are so many behind-the-scenes product videos. It’s fascinating to see how companies create their products. Manufacturers have the opportunity to show how raw materials are transformed into products.
Show how products get from the boxes to the front door of your store. Hershey invited the Food Network into its headquarters to show how Hershey Kisses were made in this creative video example.
12. Your services are displayed in action
To give people a glimpse behind the scenes at your company, you don’t have to sell products. You can follow your employees around on service calls, similar to the way a “day in the life” video is recorded for employee recruiting. This will eliminate the question, “What am I paying for?”. However, you must have permission to record at other people’s properties if you are not your company.
13. Announcement of product or service changes
These updates make great corporate videos. They show that you are always trying to improve your services for customers. Perhaps you have added a new feature or service to an already popular product. Let people know about your updates, and let them see how excited you were in the video. A short animated video could be enough. Google regularly updates its properties through a “news” series. This can be a great source of inspiration for your next corporate video.
Four cool business videos to convince customers
14. Customer testimonials recorded
While you may have many great things to say about the company, how does your customer feel about it? Your satisfied customers can tell your future customers about the experience of working with you. Keep in mind that the focus should not be on how successful your business is, but rather on what your customer achieved as a result of working with you. The customer is the hero and not the company. Monday.com is a project management company that allows customers to explain how their software helps them.
15. Explain your sales process
Let people see what it is like to be a customer. What will they get in touch with? What is the average time it takes for someone from your team to get in touch? What can customers expect from an onboarding process? Transparency in your processes will help to ease customers’ anxiety about working with you.
This video explains how our digital marketing team works together with clients from the first call to the first strategy.
16. Answer common customer questions
People will have questions in the final stages of their customer journey. A corporate video answering frequently asked questions can help save time and allow you to focus on closing the sale. This idea can be turned into a company video by asking team members to answer questions or having people choose questions from a hat.
17. Please share your achievements and awards
You don’t have to have a great product to win a lot of awards. However, it doesn’t hurt if you do have one. Share your achievements, even if you or your team has reached a major milestone. Let others know you’re successful and that your team works hard for great products and experiences. A major company anniversary is a great example of a milestone you can share.
Although this list may seem overwhelming, there are many other ideas that you can use to promote your business.
We are happy to assist you in finding a team that can create some innovative video ideas.
Contact us on our website for more information about our video productions. Have fun creating!
